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4) Stock-based Compensation: Schedule of stock inventive plan changes (Details) (USD $)
3 Months Ended
Mar. 31, 2014
Dec. 31, 2013
Class A Common Stock
   
Shares, Outstanding 368,340 405,133
Shares outstanding $ 2.50 $ 2.41
Shares Exercised (34,955)  
Per Share Shares exercised $ 1.44  
Shares Cancelled (1,838)  
Per Share Shares cancelled $ 2.92  
Options Exercisable 303,716  
Options exercisable $ 2.06  
Available options for future grant $ 314,480  
Weighted average contractual term of options outstanding 7.02 years  
Weighted average contractual term of options exercisable 6.45 years  
Aggregated intrinsic value of options outstanding 631,778  
Aggregated intrinsic value of options exercisable 631,586  
Class C Common Stock
   
Shares, Outstanding 5,086,562 5,086,562
Shares outstanding $ 2.00 $ 2.00
Options Exercisable 4,692,812  
Options exercisable $ 1.75  
Available options for future grant 1,050,000  
Weighted average contractual term of options outstanding 2.36 years  
Weighted average contractual term of options exercisable 2.17 years  
Aggregated intrinsic value of options outstanding 1,098,384  
Aggregated intrinsic value of options exercisable $ 1,098,384