Segment and Geographic information

9 Months Ended

Dec. 31, 2011

Segment and Geographic information

15. Segment and Geographic information

The Company operates in one reportable segment in which it is a developer and publisher of branded entertainment content for mobile phones. Revenues are attributed to geographic areas based on the country in which the carrier’s principal operations are located. The Company attributes its long-lived assets, which primarily consist of property and equipment, to a country primarily based on the physical location of the assets. Goodwill and intangibles are not included in this allocation. The following information sets forth geographic information on our sales and net property and equipment for the period ended December 31, 2011:

	North				Other
	America		Europe		Regions		Consolidated
Three Months ended December 31, 2011
Net sales to unaffiliated customers		32		1,252		673	$	1,957
Nine Months ended December 31, 2011
Net sales to unaffiliated customers		138		4,087		1,562	$	5,788
Property and equipment, net
at December 31, 2011		207		57		1	$	265

Our largest customer accounted for 43% of gross revenues in the period ended December 31, 2011; and 49% in the period ended December 31, 2010.