UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of

the Securities Exchange Act of 1934 (Amendment No.                 )

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COCA-COLA BOTTLING CO. CONSOLIDATED

(Name of Registrant as Specified In Its Charter)

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	*** Exercise Your Right to Vote *** Important Notice Regarding the Availability of Proxy Materials for the Stockholder Meeting to Be Held on May 8, 2012.
	COCA-COLA BOTTLING CO. CONSOLIDATED		Meeting Information
			Meeting Type:          Annual Meeting
			For holders as of:     March 12, 2012
			Date:  May 8, 2012	Time: 9:00 a.m. EDT
			Location:   Marriott SouthPark
			2200 Rexford Road           Charlotte, NC 28211
	COCA-COLA BOTTLING CO. CONSOLIDATED 4100 COCA-COLA PLAZA CHARLOTTE, NC 28211-3481		For directions please call: (704) 557-4400
		You are receiving this communication because you hold shares in the above named company. This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.proxyvote.com or easily request a paper copy (see reverse side). We encourage you to access and review all of the important information contained in the proxy materials before voting.
			See the reverse side of this notice to obtain proxy materials and voting instructions.

— Before You Vote —

How to Access the Proxy Materials

	Proxy Materials Available to VIEW or RECEIVE:
	1. Annual Report                 2. Notice of Annual Meeting and Proxy Statement
	How to View Online:
	Have the information that is printed in the box marked by the arrow (located on the following page) and visit: www.proxyvote.com.
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	1) BY INTERNET:	www.proxyvote.com
	2) BY TELEPHONE:	1-800-579-1639
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	— How To Vote — Please Choose One of the Following Voting Methods
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Voting Items

The Board of Directors recommends you vote

FOR ALL of the listed nominees:

1.	Election of Directors
	Nominees:
	01)	J. Frank Harrison, III	07)	Deborah H. Everhart
	02)	H.W. McKay Belk	08)	Henry W. Flint
	03)	Alexander B. Cummings, Jr.	09)	William H. Jones
	04)	Sharon A. Decker	10)	James H. Morgan
	05)	William B. Elmore	11)	John W. Murrey, III
	06)	Morgan H. Everett	12)	Dennis A. Wicker
The Board of Directors recommends you vote FOR proposals 2, 3 and 4:
2.	Ratification of the appointment of PricewaterhouseCoopers LLP as the Company’s independent registered public accounting firm for fiscal year 2012.
3.	Approval of the Coca-Cola Bottling Co. Consolidated Amended and Restated Annual Bonus Plan.
4.	Approval of the Coca-Cola Bottling Co. Consolidated Amended and Restated Long-Term Performance Plan.
NOTE: Such other business as may properly come before the meeting or any adjournment thereof.