Exhibit 23.1

                       CONSENT OF INDEPENDENT ACCOUNTANTS


We hereby consent to the use in this Registration Statement on Form S-4 of
General Nutrition Centers, Inc and its Subsidiary Guarantors of our report dated
March 1, 2004 relating to the financial statements and financial statement
schedule of General Nutrition Companies, Inc. and its subsidiaries, which
appears in such Registration Statement. We also consent to the reference to us
under the heading "Experts" in such Registration Statement.



/s/ PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP

Pittsburgh, Pennsylvania
April 15, 2004