EXHIBIT 99.1

           EDUCATIONAL DEVELOPMENT CORPORATION ANNOUNCES RECORD SALES

TULSA,  Okla - March 11, 2004 -  Educational  Development  Corporation  (NASDAQ:
EDUC) announces preliminary sales results for the fiscal year ended February 29,
2004, of $28,752,000 an increase of 15.6% over last year. The Company was led by
the Home Business  Division  which  recorded a 23% increase over last year.  The
Publishing Division recorded a small decline of 2%.

The Company has  repurchased  78,000  shares of its common  stock in the last 30
days,  including  70,000 shares of 401(k)  conversions and options  exercised by
former  employees  under the share buy back program  authorized  by the Board of
Directors.  The Company  believes the stock is undervalued  and will continue to
make purchases in selected situations.

The  Company  has  begun  the  initial  work to add  20,000  square  feet to the
operating facility. The additional warehouse space will increase the facility to
100,400 square feet and is scheduled to be completed in June.

Contact:

         Educational Development Corporation
         Randall White, 918/622-4522