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Goodwill and Other Intangible Assets (Details 2) (USD $)
In Millions
3 Months Ended9 Months Ended
Sep. 30, 2011
Sep. 30, 2010
Sep. 30, 2011
Sep. 30, 2010
Dec. 31, 2010
Goodwill and Other Intangible Assets     
Trademarks$ 1,024 $ 1,024 $ 1,024
Intangible Assets:     
Intangible assets with finite lives, gross4,243 4,243 4,238
Intangible assets with finite lives, accumulated amortization882 882 627
Other intangible assets, net3,361 3,361 3,611
Amortization expense on intangible assets913027386 
Estimated amortization for intangible assets     
Remainder of 2011  88  
2012  413  
2013  383  
2014  333  
2015  287  
Thereafter  833  
Estimated future amortization for intangible assets  2,337  
Registered trademarks
     
Intangible Assets:     
Intangible assets with finite lives, gross4 4 3
Intangible assets with finite lives, accumulated amortization1 1  
Intangible assets with finite lives, net3 3 3
Customer Related and Contract Based
     
Intangible Assets:     
Intangible assets with finite lives, gross2,608 2,608 2,605
Intangible assets with finite lives, accumulated amortization543 543 344
Intangible assets with finite lives, net2,065 2,065 2,261
Marketing Technology and Other
     
Intangible Assets:     
Intangible assets with finite lives, gross607 607 606
Intangible assets with finite lives, accumulated amortization338 338 283
Intangible assets with finite lives, net$ 269 $ 269 $ 323