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Goodwill and Other Intangible Assets (Details 2) (USD $)
In Millions
3 Months Ended 6 Months Ended
Jun. 30, 2011
Jun. 30, 2010
Jun. 30, 2011
Jun. 30, 2010
Dec. 31, 2010
Goodwill and Other Intangible Assets          
Trademarks $ 1,024   $ 1,024   $ 1,024
Intangible Assets:          
Intangible assets with finite lives, gross 4,306   4,306   4,238
Intangible assets with finite lives, accumulated amortization 822   822   627
Other intangible assets, net 3,484   3,484   3,611
Amortization expense on intangible assets 91 29 182 56  
Estimated amortization for intangible assets          
Remainder of 2011     232    
2012     418    
2013     387    
2014     336    
2015     289    
Thereafter     798    
Estimated future amortization for intangible assets     2,460    
Registered trademarks
         
Intangible Assets:          
Intangible assets with finite lives, gross 6   6   3
Intangible assets with finite lives, accumulated amortization 1   1    
Intangible assets with finite lives, net 5   5   3
Customer Related and Contract Based
         
Intangible Assets:          
Intangible assets with finite lives, gross 2,655   2,655   2,605
Intangible assets with finite lives, accumulated amortization 490   490   344
Intangible assets with finite lives, net 2,165   2,165   2,261
Marketing Technology and Other
         
Intangible Assets:          
Intangible assets with finite lives, gross 621   621   606
Intangible assets with finite lives, accumulated amortization 331   331   283
Intangible assets with finite lives, net $ 290   $ 290   $ 323