REVENUE RECOGNITION

12 Months Ended

Nov. 03, 2019

REVENUE RECOGNITION

REVENUE RECOGNITION

6. REVENUE RECOGNITION

The company’s net sales and revenues by primary geographical market, major product line, and timing of revenue recognition in millions of dollars follow:

	Agriculture and Turf		Construction and Forestry		Financial Services		Total
2019
Primary geographical markets:
United States	$	12,362	$	6,082	$	2,482	$	20,926
Canada		1,096		1,107		617		2,820
Western Europe		3,866		1,586		87		5,539
Central Europe and CIS		1,423		749		37		2,209
Latin America		2,894		719		272		3,885
Asia, Africa, Australia, New Zealand, and Middle East		2,488		1,265		126		3,879
Total	$	24,129	$	11,508	$	3,621	$	39,258
Major product lines:
Large Agriculture	$	11,727					$	11,727
Small Agriculture		8,696						8,696
Turf		2,650						2,650
Construction			$	5,188				5,188
Compact Construction				1,279				1,279
Road Building				3,193				3,193
Forestry				1,403				1,403
Financial Products		100		30	$	3,621		3,751
Other		956		415				1,371
Total	$	24,129	$	11,508	$	3,621	$	39,258
Timing of revenue recognition:
Revenue recognized at a point in time	$	23,915	$	11,391	$	111	$	35,417
Revenue recognized over time		214		117		3,510		3,841
Total	$	24,129	$	11,508	$	3,621	$	39,258

Following is a description of the company’s major product lines:

Large Agriculture – Includes net sales of tractors with more than approximately 200 horsepower and associated attachments, combines, cotton pickers, cotton strippers, self-propelled forage harvesters and related attachments, and sugarcane harvesters, harvesting front-end equipment, sugarcane loaders and pull behind scrapers, tillage, seeding, and application equipment, including sprayers, nutrient management and soil preparation machinery, and related attachments and service parts.

Small Agriculture – Includes net sales of medium and utility tractors with less than approximately 200 horsepower, hay and forage equipment, balers, mowers, and related attachments and service parts.

Turf – Includes net sales of turf and utility equipment, including riding lawn equipment and walk-behind mowers, golf course equipment, utility vehicles, and commercial mowing equipment, along with a broad line of associated implements, other outdoor power products, and related service parts.

Construction – Includes net sales of a broad range of machines used in construction, earthmoving, and material handling, including backhoe loaders, crawler dozers and loaders, four-wheel-drive loaders, excavators, motor graders, articulated dump trucks, and related attachments and service parts.

Compact Construction – Includes net sales of smaller construction equipment, including compact excavators, compact track loaders, compact wheel loaders, skid steer loaders, landscape loaders, and related attachments and service parts.

Road Building – Includes net sales of equipment used in road building and renovation, including milling machines, recyclers, slipform pavers, surface miners, asphalt pavers, compactors, tandem and static rollers; mobile crushers and screens, mobile and stationary asphalt plants, and related attachments and service parts.

Forestry – Includes net sales of equipment used in timber harvesting, including log skidders, feller bunchers, log loaders, log forwarders, log harvesters, and related attachments and service parts.

Financial Products – Includes finance and interest income primarily from retail notes related to sales of John Deere equipment to end customers, wholesale financing to dealers of John Deere equipment, and revolving charge accounts; lease income from retail leases of John Deere equipment; and revenue from extended warranties.

Other – Includes sales of certain components to other equipment manufacturers, revenue earned over time from precision guidance, telematics, and other information enabled solutions, revenue from service performed at company owned dealerships and service centers, gains on disposition of property and businesses, trademark licensing revenue, and other miscellaneous revenue items.

The company invoices in advance of recognizing the sale of certain products and the revenue for certain services. These items are primarily for premiums for extended warranties, advance payments for future equipment sales, and subscription and service revenue related to precision guidance and telematic services. These advanced customer payments are presented as deferred revenue, a contract liability, in accounts payable and accrued expenses in the consolidated balance sheet. The deferred revenue received, but not recognized in revenue, including extended warranty premiums also shown in Note 23, was $1,010 million and $915 million at November 3, 2019 and October 28, 2018, respectively. The contract liability is reduced as the revenue is recognized. Revenue recognized from deferred revenue that was recorded as a contract liability at the beginning of the fiscal year was $444 million in 2019.

The company entered into contracts with customers to deliver equipment and services that have not been recognized at November 3, 2019 because the equipment or services have not been provided. These contracts primarily relate to extended warranty and certain precision guidance and telematic services. The amount of unsatisfied performance obligations for contracts with an original duration greater than one year is $892 million at November 3, 2019. The estimated revenue to be recognized by fiscal year follows in millions of dollars: 2020 - $413, 2021 - $241, 2022 - $142, 2023 - $68, 2024 - $25, and later years - $3. As permitted, the company elected only to disclose remaining performance obligations with an original contract duration greater than one year. The contracts with an expected duration of one year or less are generally for sales to dealers and end customers for equipment, service parts, repair services, and certain telematics services.