SEGMENT REPORTING (Tables)

9 Months Ended

Jul. 31, 2011

SEGMENT REPORTING

Schedule of Segment Reporting Information by Segment

	Three Months Ended July 31					Nine Months Ended July 31
	2011		2010		% Change	2011		2010		% Change
Net sales and revenues:
Agriculture and turf	$	6,371	$	5,217	+22	$	17,740	$	14,462	+23
Construction and forestry	1,351		1,007		+34	3,823		2,547		+50
Total net sales	7,722		6,224		+24	21,563		17,009		+27
Financial services *	550		528		+4	1,548		1,532		+1
Other revenues	100		85		+18	290		262		+11
Total net sales and revenues	$	8,372	$	6,837	+22	$	23,401	$	18,803	+24
Operating profit: **
Agriculture and turf	$	859	$	824	+4	$	2,579	$	2,128	+21
Construction and forestry	110		66		+67	304		65		+368
Financial services *	194		148		+31	529		360		+47
Total operating profit	1,163		1,038		+12	3,412		2,553		+34
Other reconciling items ***	(451)		(421)		+7	(1,282)		(1,145)		+12
Net income attributable to Deere & Company	$	712	$	617	+15	$	2,130	$	1,408	+51
Identifiable assets:
Agriculture and turf						$	9,399	$	7,255	+30
Construction and forestry						2,735		2,186		+25
Financial services *						29,236		26,707		+9
Corporate						5,765		5,662		+2
Total assets						$	47,135	$	41,810	+13
Intersegment sales and revenues:
Agriculture and turf net sales	$	26	$	16	+63	$	71	$	42	+69
Construction and forestry net sales	4		3		+33	15		6		+150
Financial services *	57		62		-8	164		173		-5
Equipment operations outside the U.S. and Canada:
Net sales	$	3,364	$	2,255	+49	$	8,860	$	6,307	+40
Operating profit	300		208		+44	848		533		+59

* At the beginning of the first quarter of 2011, the Company combined the reporting of the credit segment and the “Other” segment into the financial services segment.  The “Other” segment consisted of an insurance business related to extended warranty policies that did not meet the materiality threshold of reporting.  The revenues, intersegment revenues, operating profit and identifiable assets for previous periods were revised as shown above or as follows:

	Years
	2010		2009
Financial Services
Revenues	$	2,073	$	2,029
Intersegment revenues	224		255
Operating profit	499		242
Identifiable assets	27,507		25,964

** Operating profit (loss) is income from continuing operations before corporate expenses, certain external interest expense, certain foreign exchange gains and losses and income taxes.  Operating profit of the financial services segment includes the effect of interest expense and foreign exchange gains and losses.

*** Other reconciling items are primarily corporate expenses, certain external interest expense, certain foreign exchange gains and losses, income taxes and net income attributable to noncontrolling interests.