The following table provides information related to the carrying value of all intangible assets, other than goodwill:

	September 30, 2019								December 31, 2018
	Gross							Amortization	Gross
	Carrying		Accumulated					Period	Carrying		Accumulated
	Amount		Amortization			Net		(Years)	Amount		Amortization			Net
Amortizable intangible assets:
Trade Names	$	1,025.4	$	(206.6	)	$	818.8	3-20	$	578.6	$	(175.2	)	$	403.4
Customer Relationships		584.8		(246.1	)		338.7	15-20		506.3		(220.8	)		285.5
Patents/Formulas		211.4		(69.9	)		141.5	4-20		165.4		(61.5	)		103.9
Non-Compete Agreement		0.4		(0.4	)		0.0	5-10		0.4		(0.3	)		0.1
Total	$	1,822.0	$	(523.0	)	$	1,299.0		$	1,250.7	$	(457.8	)	$	792.9

	September 30,		December 31,
	2019		2018
Trade Names	$	1,478.3	$	1,481.1

Intangible amortization expense was $25.2 and $17.6 for the third quarter of 2019 and 2018, respectively. Intangible amortization expense amounted to $65.5 and $53.4 for the first nine months of 2019 and 2018, respectively. The Company estimates that intangible amortization expense will be approximately $90.0 in 2019 and approximately $98.0 to $89.0 annually over the next five years.

The Company determined that the carrying value of its trade names as of December 31, 2018 and 2017, was recoverable based upon the forecasted cash flows and profitability of the brands. In 2017 there was a personal care trade name that, based on performance, had experienced sales and profit declines that had eroded a significant portion of the excess between fair and carrying value, which could potentially result in an impairment of the asset. The performance of the tradename improved since 2017, thereby

increasing the excess between fair value and carrying value. The Company continues to monitor performance and should there be any significant change in forecasted assumptions or estimates, including sales, profitability and discount rate, the Company may be required to recognize an impairment charge.

	Consumer		Consumer			Specialty
	Domestic		International			Products		Total
Balance at December 31, 2018	$	1,633.2	$	223.7		$	136.0	$	1,992.9
Flawless acquired goodwill		74.7		13.2			0.0		87.9
Other		0.0		(1.3	)		0.0		(1.3	)
Balance at September 30, 2019	$	1,707.9	$	235.6		$	136.0	$	2,079.5

In connection with its annual goodwill impairment test performed in the beginning of the second quarter of 2019, the Company determined that the estimated fair value substantially exceeded the carrying values of all reporting units.