Goodwill and Other Intangibles, Net

3 Months Ended

Mar. 31, 2019

Goodwill And Intangible Assets Disclosure [Abstract]

11.	Goodwill and Other Intangibles, Net

The following table provides information related to the carrying value of all intangible assets, other than goodwill:

	March 31, 2019								December 31, 2018
	Gross							Amortization	Gross
	Carrying		Accumulated					Period	Carrying		Accumulated
	Amount		Amortization			Net		(Years)	Amount		Amortization			Net
Amortizable intangible assets:
Trade Names	$	578.4	$	(182.6	)	$	395.8	3-20	$	578.6	$	(175.2	)	$	403.4
Customer Relationships		506.3		(228.5	)		277.8	15-20		506.3		(220.8	)		285.5
Patents/Formulas		165.4		(63.9	)		101.5	4-20		165.4		(61.5	)		103.9
Non-Compete Agreement		0.4		(0.3	)		0.1	5-10		0.4		(0.3	)		0.1
Total	$	1,250.5	$	(475.3	)	$	775.2		$	1,250.7	$	(457.8	)	$	792.9

Indefinite Lived Intangible Assets - Gross Carrying Amount

	March 31,		December 31,
	2019		2018
Trade Names	$	1,481.1	$	1,481.1

Intangible amortization expense amounted to $17.6 and $18.0 for the first three months of 2019 and 2018, respectively. The Company estimates that intangible amortization expense will be approximately $70.0 in 2019 and approximately $68.0 to $59.0 annually over the next five years.

The Company determined that the carrying value of its trade names as of December 31, 2018 and 2017, was recoverable based upon the forecasted cash flows and profitability of the brands. In 2017 there was a personal care trade name that, based on performance, had experienced sales and profit declines that had eroded a significant portion of the excess between fair and carrying value, which could potentially result in an impairment of the asset. In 2017, this excess had been reduced due in large part to an increased competitive market environment therefore resulting in reduced cash flow projections. The performance of the tradename improved in 2018, thereby increasing the excess between fair value and carrying value. The Company continues to monitor performance and should there be any significant change in forecasted assumptions or estimates, including sales, profitability and discount rate, the Company may be required to recognize an impairment charge.

The carrying amount of goodwill is as follows:

	Consumer		Consumer		Specialty
	Domestic		International		Products		Total
Balance at December 31, 2018	$	1,633.2	$	223.7	$	136.0	$	1,992.9
Balance at March 31, 2019	$	1,633.2	$	223.7	$	136.0	$	1,992.9