Ryan Beck

2005 Financial Services Conference

November 2, 2005

Ryan Beck

2005 Financial Services Conference

November 2, 2005

Exhibit 99.1

Scott Peters, EVP and AmSouth Chief Marketing Officer

November 2, 2005

Customer Retention at AmSouth

Customer Retention at AmSouth

Safe Harbor

Safe Harbor

Statements in this presentation and the exhibits to the presentation that are not purely historical are forward-looking statements (as

defined in the Private Securities Litigation Reform Act of 1995), including any statements regarding descriptions of management’s

plans, objectives or goals for future operations, products or services, and forecasts of its revenues, earnings or other measures of

performance.

Forward-looking

statements

are

based

on

current

management

expectations

and,

by

their

nature,

are

subject

to

risks

and uncertainties.  A number of factors –

many of which are beyond AmSouth’s control –

could cause actual conditions, events or

results to differ materially from those described in the forward- looking statements.  Factors which could cause results to differ

materially

from

current

management

expectations

include,

but

are

not

limited

to:

the

effects

of

regulatory

agreements

on

AmSouth’s

branch expansion plan; the execution of  AmSouth’ s strategic initiatives; legislation and regulation; general economic conditions,

especially in the Southeast; the performance of the stock and bond markets; changes in interest rates, yield curves and interest

rate

spread relationships; prepayment speeds within the loan and investment security portfolios; deposit flows; the cost of funds; cost of

federal deposit insurance premiums; demand for loan products; demand for financial services; competition, including a continued

consolidation in the financial services industry; changes in the

quality or composition of

AmSouth’s

loan and investment portfolios

including capital market inefficiencies that may affect the marketability and valuation of available-for-sale securities; changes in

consumer spending and saving habits; technological changes; the growth and profitability of AmSouth’s mortgage banking business,

including

mortgage-related

income and fees, being less than expected; adverse changes in the financial performance and/or

condition of

AmSouth’s

borrowers which could impact the repayment of such

borrowers’

loans; changes in accounting and tax

principles, policies or guidelines and in tax laws; other economic, competitive, governmental and regulatory factors affecting

AmSouth’s

operations, products, services and prices; the effects of weather and natural disasters, such as hurricanes; unexpected

judicial actions and developments; results of investigations, examinations, and reviews of regulatory and law enforcement

authorities; the outcome of litigation, which is inherently uncertain and depends on the findings of judges and juries; the impact on

AmSouth’s

businesses, as well as on the risks set forth above, of various domestic or international military or terrorist activities or

conflicts; specific factors mentioned in the text of this presentation; and AmSouth’s success at managing the risks involved in the

foregoing.

Forward-looking

statements speak only as of the date they are made.  AmSouth does not undertake a duty to update

forward-looking

statements to reflect circumstances or events that occur

after the date the forward-looking statements are made.

Customer Retention at AmSouth –

Relationship Banking

Customer Retention at AmSouth –

Relationship Banking

Consumer Banking

•

Biggest systemic opportunity

•

Largest customer base, most leverage for change

•

Utilize distributed service model that focuses on different

stages of account maturity

Business Banking, Commercial Banking and Wealth

Management

•

Clients have assigned Relationship Managers

•

Revenue growth and retention stems from strengthening the

relationship between banker and client, providing value and

services

Consumer Banking Retention

Consumer Banking Retention

•

The longer a customer has been

with AmSouth, the more likely they

are to stay

•

Key is developing loyalty and

satisfaction in the first few years

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Less

than

one

year

1 to 2

years

2 to 5

years

5 to 10

years

10+

years

Consumer Banking Customer Retention

Consumer Banking Customer Retention

The first year

•

OnBoarding at account opening

–

Sales process leading to correct account placement

–

Switch Kits to make conversion simple for customer

–

Customer care and follow up

•

Cross-sell

–

Sticky services –

convenience services that have direct

impact on customer retention

•

Internet Banking

•

CheckCard

–

First-year product penetration efforts

•

Direct Marketing cross-sell program

The critical first year

The critical first year

OnBoarding

program

•

Disciplined sales process to identify needs and provide customers the

appropriate accounts and services

•

Comprehensive switching of services from another bank

•

Follow up plans to ensure customer satisfaction and retention

–

Contact with customer made

1

–

3

weeks

after account

opening

–

Follow up on product placement

–

Provide overview, information on convenience services

–

Activation –

sticky services

–

Introduce additional cross-sell opportunities

OnBoarding Results

OnBoarding Results

•

Success

of

OnBoarding

program

–

84 percent of contacted households retained

–

2.4 percent lift in new household retention

•

Revenue contribution from initial OnBoarding

classes already

suggests:

–

7% lift per household 

Consumer Banking Retention –

Importance of Sticky Services

Consumer Banking Retention –

Importance of Sticky Services

Annualized Consumer Household

Retention Rates

60

65

70

75

80

85

90

95

100

Single service

With two services

With three services

With five services

Consumer Banking Retention –

Sticky Services

Consumer Banking Retention –

Sticky Services

Electronic Services –

Internet Banking with Bill Payment

•

Retention rates jump 22 percent for customers who are active Internet Banking users

•

Have 1.15 million customers signed up to use Internet Banking

–

Opening 3,400 new Internet Banking accounts per month

•

Active users make up 30.7 percent of total users

–

Increased 228 percent in last 12 months

Debit Card/CheckCard

•

Retention rates improve for customers who are active Debit Card users

•

AmSouth boasts excellent penetration and usage of CheckCard

–

Consumer

•

78.5 percent penetration in checking accounts

•

Revenue –

22 percent growth

–

Business

•

45.7 percent penetration in checking accounts

•

Revenue –

28 percent growth

Consumer  Banking Customer Retention –

Customer-wide Strategies

Consumer  Banking Customer Retention –

Customer-wide Strategies

•

Leadlink –

monitors consumer and small business DDA activity

–

Flags accounts which have activities that might signal significant account

changes and key defection triggers

–

Approximately 280,000 alerts sent per year; calling focus is on top

revenue producing households

–

Positively impacting retention of households and has retained more than

$350 million in balances; contacts weighted toward customers who

have

the highest balances and provide greatest revenue in consumer and

business banking

–

Cross-sell: upwards of 20 percent of households identified by the program

open another account soon after the alert is generated; translates into an

average annual revenue increase of $1,500 in these top consumer

households

Other customer-wide retention strategies

Other customer-wide retention strategies

•

Increase cross-sell and account activation

–

Direct Marketing

•

Product penetration programs

•

Account utilization programs

•

Value-added consultations

•

In-branch Seminars designed to add value to relationship

–

Identity Theft Prevention

–

Retirement Planning

•

Customer appreciation events

•

System-wide retention initiatives

–

Branch surveys

–

Escalated service failure contacts

–

Compensation tied to service quality and retention

Business Banking Retention Strategy –

Relationships to help grow businesses

Business Banking Retention Strategy –

Relationships to help grow businesses

•

Benefits from all aspects of the Consumer Banking retention strategy

–

OnBoarding

–

Cross-sell

–

Leadlink

–

Surveys

•

Complete the strategy with one-to-one banking relationships for

small business owners

–

Households

served

by

a

business

banker

–

14

percent

–

Households served by a branch

manager

–

86

percent

Commercial Banking –

Driving customer loyalty

Commercial Banking –

Driving customer loyalty

•

Approach Commercial Banking through one-on-one relationships –

service

and retention measured and rewarded 

•

Well-developed Treasury Management team and services; actively working

to penetrate these critical sticky features to clients

•

Leverage in-depth surveys to Commercial clients to drive satisfaction and

loyalty

•

Measures client perception of:

–

AmSouth overall

–

Propensity to recommend AmSouth

–

Relationship Manager performance

–

Service Channel satisfaction (branch, on-line, Private

Client Services)

–

Product functionality

–

Pricing

•

Currently completing action plans for 2006 based on 2005 surveys

Wealth Management Retention Strategy –

A Trusted

Advisor and Customer-specific solution model 

Wealth Management Retention Strategy –

A Trusted

Advisor and Customer-specific solution model 

•

Wealth Management Clients represent the most profitable households at

AmSouth

–

Relationship Manager is client’s one point of contact

–

Relationship Manager teams with experts to provide comprehensive

financial solutions to clients

•

Models for Wealth Management Clients reinforce overall approach to

retention

–

Relationship approach and product penetration yield higher customer

profitability

•

9.8 products per household cross-sold

•

Wealth

Management

is

the

ultimate

Consumer

retention

tool

–

70

percent

of

new

Private

Client

Service

households

grow

up

from

the

consumer

side

of

the

bank

Summary

Summary

Our foundation for retention is our brand

Understand Needs, Meet Needs,

Build Relationships

AmSouth Bank

The Relationship People

Ryan Beck

2005 Financial Services Conference

November 2, 2005

Ryan Beck

2005 Financial Services Conference

November 2, 2005