Koninklijke Philips N.V.

This report comprises a copy of the following press release:

-  “Philips gives update on the company’s Accelerate! Program with increased
targets for 2016”, dated September 17, 2013.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

		Koninklijke Philips N.V.

Date: 17 September 2013	By:	/s/ E.P. Coutinho
	Name:	E.P. Coutinho
	Title:	General Secretary

EXHIBIT INDEX

Exhibit No.		Description

99		press release

EX-99 2 exhibit1.htm EX-99 Exhibit EX-99

Press Information

September 17, 2013

Philips gives update on the company’s Accelerate! program with increased targets for 2016

• Accelerate! is working; Philips is committed to achieve its 2013 financial performance targets, on-going headwinds remain a concern

• Further productivity improvements and investments for growth leading to 100-200 bps EBITA improvement

• New share buy-back program: EUR 1.5 billion over next 2-3 years

• Group 2016 financial performance targets: Comparable sales growth¹4-6% (CAGR 2014-2016); Reported² EBITA 11-12% and ROIC³> 14%by 2016

London, UK – At a meeting with investors and financial analysts today in London, Royal Philips (NYSE: PHG, AEX: PHIA) will update the financial markets on the Group’s Path-to-Value and focus on developments in the Lighting and Consumer Lifestyle businesses.

As part of his company update, Philips Chief Executive Officer Frans van Houten will update the markets on Philips’ progress to date, and the Path-to-Value towards its new 2016 mid-term financial performance targets.

“Philips is a diversified technology company serving attractive markets with a dynamic portfolio of 40 businesses that are addressing important global trends,” said Frans van Houten, CEO Royal Philips. “Together these businesses have significant unlocked potential, and we see substantial opportunities for profitable growth for 2016 and beyond. Our Accelerate! program is working well and will continue for the next four years. ”

The Accelerate! program will continue to unlock significant value, with increased 2016 targets as the next step on our Path-to-Value:

• Comparable Sales Growth CAGR¹ 2014 to 2016:4 – 6%

• Group Reported² EBITA 11 — 12% oHealthcare businesses 16 — 17% oConsumer Lifestyle businesses 11 — 13% oLighting businesses 9 — 11%

• Group ROIC³ >14%

Mr. Van Houten will further talk about the additional steps Philips will take on its Path-to-Value such as incremental investments that will enable new growth opportunities and further productivity improvement including better operational performance, more end-to-end productivity gains, increased savings and improved gross margins through smarter sourcing and supply.

The new share buy-back program of EUR 1.5 billion will start in October 2013 and will be concluded in the next 2-3 years. All shares repurchased under this program will be cancelled, resulting in a reduction of Philips’ outstanding share capital.

After the company update, Frans van Houten and Chief Financial Officer Ron Wirahadiraksa will take part in a question-and-answer session with the investors and analysts present in London.

Thereafter, Eric Rondolat, Chief Executive Officer of Philips Lighting and his executive team will provide an update on its strategy and the continued actions to strengthen Philips Lighting’s number 1 position in the market. They will explain their strategy to lead the LED revolution, win in the consumer market, develop integrated lighting systems and services for the professional market and execute on the Accelerate! program.

Subsequently, Pieter Nota, Chief Executive Officer of Philips Consumer Lifestyle and his executive team will re-iterate the continued focus on Personal Health and Well-being appliances and services. They will elaborate on Consumer Lifestyle’s strategy to deliver strong growth and improved profitability enabled by locally relevant innovation and operational excellence driven by Accelerate!.

Presentations in London will begin at 09:00 AM GMT (10:00 AM CET) and can also be followed via webcast. Please follow this link to listen to the webcast and download the slides that will be used during the day.

¹Assumption is 3-4% real GDP growth
² Including restructuring and acquisition-related charges
³ Excluding M&A impact

For further information, please contact:

Steve Klink
Philips Corporate Communications
Tel.: +31 6 10888824
E-mail: steve.klink@philips.com

Joost Akkermans
Philips Corporate Communications
Tel: +31 6 31758996
E-mail: joost.akkermans@philips.com

About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

Forward-looking statements
This release may contain certain forward-looking statements with respect to the financial condition, results of operations and business of Philips and certain of the plans and objectives of Philips with respect to these items. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future and there are many factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements.

Koninklijke Philips N.V. ———————————————————————————————————
(Translation of registrant’s name into English)

The Netherlands ———————————————————————————————————
(Jurisdiction of incorporation or organization)

Breitner Center, Amstelplein 2, 1096 BC Amsterdam, The Netherlands
——————————————————————————————————— (Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F: [x] Form 20-F [ ] Form 40-F

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): [ ]

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): [ ]

Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934: [ ] Yes [x] No