Koninklijke Philips Electronics N.V.

This report comprises copies of the following press releases:
- “Philips provides update on financial results development in its Television
business”, dated March 28, 2011;
- “Philips Annual General Meeting of Shareholders approves appointment of board
members, supervisory board members and 2011 dividend”, dated March 31, 2011.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

		Koninklijke Philips Electronics N.V.

Date: April 1, 2011	By:	/s/ E.P. Coutinho
	Name:	E.P. Coutinho
	Title:	General Secretary

EXHIBIT INDEX

Exhibit No.		Description

99.01		Press release
99.02		Press release

EX-99.01 2 exhibit1.htm EX-99.01 Exhibit EX-99.01

Philips provides update on financial results development in its Television business

March 28, 2011

Amsterdam, the Netherlands – Based on the most recent developments in the market, Royal Philips Electronics (NYSE: PHG, AEX: PHI) updates the market on the financial performance of the company’s Television business in the first quarter of 2011.

Pricing pressure remained severe in the television market, while Philips took clear actions to further reduce inventory as previously indicated. Philips said on January 24 of this year, when it reported its fourth-quarter results, that inventory in the channels for its Television business would cause some headwind in the early part of the year and the company now expects an EBITA loss for the TV business of between EUR 100 million and EUR 120 million for the first quarter of 2011.

Philips reiterates that profitability in its Television business remains a major issue and resolving this is an absolute priority for the company.

The company is scheduled to report first-quarter earnings on April 18, 2011.

For further information, please contact:
Joost Akkermans
Corporate Communications
Tel: +31 20 5977 406
E-mail: joost.akkermans@philips.com

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

Forward-looking statements
This release may contain certain forward-looking statements with respect to the financial condition, results of operations and business of Philips and certain of the plans and objectives of Philips with respect to these items. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future and there are many factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements.

Philips Annual General Meeting of Shareholders approves appointment of board members, supervisory board members and 2011 dividend

March 31, 2011

Amsterdam, the Netherlands – Royal Philips Electronics (NYSE:PHG, AEX:PHI) announced that today’s Annual General Meeting of Shareholders (AGM) has approved the appointment of Mr. Frans van Houten as President & CEO for four years, effective April 1, 2011. The General Meeting of Shareholders also approved the appointment of Mr. Ron Wirahadiraksa and Mr. Pieter Nota as members of the Philips Board of Management, effective April 1, 2011.

Furthermore, Mr. Jackson Tai was appointed by the General Meeting of Shareholders as a member of the Philips Supervisory Board, while Mr. Cees van Lede, Mr. John Thompson and Mr. Heino von Prondzynski were re-appointed as members of the Supervisory Board. All appointments to the Supervisory Board have become effective as of today, March 31, 2011.

The General Meeting of Shareholders also approved Philips’ proposal to increase the 2010 annual dividend payment, to be paid in 2011, to EUR 0.75 per share. In 2011, the dividend will be paid in cash or shares, at the option of the shareholder. More information about the optional dividend can be found here. All other proposals made to shareholders at the AGM were also accepted.

For more information about Philips’ 2011 AGM, please visit this site.

Additional information on the composition of the Board of Management and on Philips’ 2010 results, which were first presented January 24, 2011, is included in Philips’ 2010 Annual Report that was published on February 17, 2011. The 2010 Annual Report and Sustainability Report is available to shareholders and other interested parties via this internet link: www.philips.com/annualreport2010.

For further information, please contact:
Joost Akkermans
Corporate Communications
Tel: +31 20 5977 406
E-mail: joost.akkermans@philips.com

Koninklijke Philips Electronics N.V. ———————————————————————————————————
(Translation of registrant’s name into English)

The Netherlands ———————————————————————————————————
(Jurisdiction of incorporation or organization)

Breitner Center, Amstelplein 2, 1096 BC Amsterdam, The Netherlands
——————————————————————————————————— (Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F: [x] Form 20-F [ ] Form 40-F

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): [ ]

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): [ ]

Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934: [ ] Yes [x] No