Koninklijke Philips Electronics N.V.

This report comprises a copy of the following press releases:

- - “Philips sets out emerging market growth plans for Consumer Lifestyle sector
in meeting with financial analysts”, dated December 1, 2010;
- - “Philips intends to sell Assembléon”, dated December 2, 2010;
- - “Philips CFO updates market on implementation of strategy to become the
leading company in health and well-being”, dated December 2, 2010

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

		Koninklijke Philips Electronics N.V.

Date: December 3, 2010	By:	/s/ E.P. Coutinho
	Name:	E.P. Coutinho
	Title:	General Secretary

EXHIBIT INDEX

Exhibit No.		Description

99.01		Press release
99.02		Press release
99.03		Press release

EX-99.01 2 exhibit1.htm EX-99.01 Exhibit EX-99.01

Philips sets out emerging market growth plans for Consumer Lifestyle sector in meeting with financial analysts

December 1, 2010

Amsterdam, the Netherlands – At a meeting with investors and financial analysts today, Royal Philips Electronics (NYSE: PHG, AEX: PHI) will update the market on its Consumer Lifestyle sector. Executives at Consumer Lifestyle, including Chief Executive Officer Pieter Nota, will elaborate on the sector’s plan to drive sales growth in strategic businesses and geographies. Emerging markets will be a particular focus, with Consumer Lifestyle investing in local marketing, design and innovation capabilities.

“We have leading positions in health and well-being with a global footprint and a strong brand, especially in emerging markets,” said Mr. Nota, who became sector CEO at Consumer Lifestyle on September 1. “In 2011, we will increasingly focus on growth, prioritizing investment in key categories and markets. We will further strengthen our sector’s position in emerging markets and will continue to take action to bring our television business to profitability.”

Elaborating on the plan to strengthen the sector’s position in emerging markets, Mr. Nota will detail plans to move part of the leadership of the Domestic Appliances business group to Shanghai and the creation of a new innovation site there. These enablers will ensure speed and focus to deliver on local consumer insights.

He will also comment on the Television business, which will deliver a significant year-on-year improvement in profitability in 2010, the result of on-going cost improvements, supply partnerships and brand licensing agreements in selected markets. However, due to difficult market conditions and an unforeseen delay in the completion of the proposed brand licensing agreement between Philips and TPV Technology in China, (which is now expected to be closed around the end of 2010) the Television business will generate a 2% to 3% adjusted EBITA loss on a revenue of around EUR 3 billion for the full year.

Philips will today reconfirm its full-year group guidance for 2010 to significantly exceed the targeted 10% EBITA, adjusted for restructuring and acquisition-related charges, despite the lower results for the Television business.
At the end of the Capital Markets Day, Philips’ Group Controller Jan van Leeuwen will give an update on financial reporting related matters. In his comments, Mr. Van Leeuwen will also say that Philips’ next General Meeting of Shareholders will take place on March 31, 2011, later than earlier disclosed, to accommodate a change in legislation in the Netherlands related to annual meetings.

Presentations will begin at 10 a.m. (CET) and can also be followed via webcast. Please visit this link to listen to the webcast and download the slides that will be used during the day.

For further information, please contact:
Joost Akkermans
Corporate Communications
Tel: +31 20 5977 406
E-mail: joost.akkermans@philips.com

Joon Knapen
Corporate Communications
Tel: +31 20 5977 477
E-mail: joon.knapen@philips.com

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs more than 118,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

Forward-looking statements
This release may contain certain forward-looking statements with respect to the financial condition, results of operations and business of Philips and certain of the plans and objectives of Philips with respect to these items. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future and there are many factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements.

Philips intends to sell Assembléon

December 2, 2010

Amsterdam, the Netherlands – Royal Philips Electronics (NYSE: PHG, AEX: PHI) announced today that it intends to sell a majority stake in Assembléon to H2 Equity Partners, an independent private equity firm. Philips will retain a 20 percent stake in Assembléon once the transaction, which is subject to the advice of the works council and customary regulatory filings, is completed.

Assembléon, with headquarters in Veldhoven, the Netherlands, is a global supplier of so-called surface mount technology pick & place solutions for the electronics manufacturing industry. The company, which employs just over 400 people, generated sales of EUR 92 million in the first nine months of 2010.

Financial details of the proposed transaction will not be disclosed.

For further information, please contact:
Joost Akkermans
Philips Corporate Communications
Tel: +31 20 59 77406
E-mail: joost.akkermans@philips.com

Tonn van de Laar
Partner at H2 Equity Partners
Tel: +31 20 679 0822
E-mail: t.vdlaar@h2.nl

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs more than 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

About H2 Equity Partners
H2 Equity Partners (H2) is an independent private equity firm founded in 1991, with offices in Amsterdam, Munich and London. H2 focuses on investments in mid-sized companies in the Benelux, Germany and the UK that can benefit from its in-house operating skills and expertise. H2 currently has 13 companies in its portfolio with over € 1.6 billion in sales and approximately 6000 employees. H2 Equity Partners has built a strong track record over its 20 years of investing and has currently approximately € 500 million under management. www.h2.nl

Philips CFO updates market on implementation of strategy to become the leading company in health and well-being

December 2, 2010

Paris, France – Today, Pierre-Jean Sivignon, Chief Financial Officer of Royal Philips Electronics (NYSE: PHG, AEX: PHI), will give a presentation to investors and financial analysts at the Societe Generale Premium Review Conference in Paris.

In his presentation, Mr. Sivignon will give an update on the implementation of Philips’ strategy to become the leading company in health and well-being and will discuss the longer-term prospects of Philips’ globally leading businesses.

The presentation starts at 9 AM CET. The slides that will be used during this presentation will be made available via this link.

For further information, please contact:
Joost Akkermans
Philips Corporate Communications
Tel: +31 20 59 77406
Email: joost.akkermans@philips.com

Koninklijke Philips Electronics N.V. ———————————————————————————————————
(Translation of registrant’s name into English)

The Netherlands ———————————————————————————————————
(Jurisdiction of incorporation or organization)

Breitner Center, Amstelplein 2, 1096 BC Amsterdam, The Netherlands
——————————————————————————————————— (Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F: [x] Form 20-F [ ] Form 40-F

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): [ ]

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): [ ]

Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934: [ ] Yes [x] No