Koninklijke Philips Electronics N.V.

This report comprises a copy of the following press releases:

- - “Philips announces the acquisition of Traxtal - a medical technology innovator
in image-guided procedures”, dated May 4, 2009;
- - “Zumtobel and Philips sign comprehensive cross licensing agreement”, dated May
5, 2009;
- - “Philips unveils industry-changing lighting transformations”, dated May 5,
2009;
- - “The future illuminated: Philips Lighting CEO addresses industry
transformation at New York Light Fair”, dated May 6, 2009;
- - “Philips updates markets on Healthcare sector in meeting with financial
analysts”, dated May 7, 2009.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

		Koninklijke Philips Electronics N.V.

Date: May 8, 2009	By:	/s/ E.P. Coutinho
	Name:	E.P. Coutinho
	Title:	General Secretary

EXHIBIT INDEX

Exhibit No.		Description

99.01		Press release
99.02		Press release
99.03		Press release
99.04		Press release
99.05		Press release

EX-99.01 2 exhibit1.htm EX-99.01 Exhibit EX-99.01

Philips announces the acquisition of Traxtal — a medical technology innovator in image-guided procedures

Monday, May 04, 2009

• Philips becomes one of the leading providers of solutions for medical procedures performed under image guidance

• Leadership position cemented by combining Traxtal’s advanced computer assisted soft tissue navigation technology and Philips’ leadership in medical imaging

• Acquisition strengthens Philips’ position as a leading provider of minimally invasive therapy solutions

Amsterdam, the Netherlands and Toronto, Canada – Royal Philips Electronics (AEX: PHI, NYSE: PHG) announced today that it has acquired Canada-based Traxtal Inc., an innovative medical technology company in the field of minimally-invasive instruments and software for image-guided intervention and therapy. Traxtal’s navigation solution functions as a GPS for medical instruments, designed to make interventional radiology procedures more accurate while aiming to reduce contrast, radiation dose and interventional time. Coupled with Philips’ strong position in medical imaging, this acquisition enables Philips to become one of the leading healthcare solutions providers for image guided procedures.

“Image-guided procedures are one of the most important breakthroughs in the healthcare industry in decades. This acquisition allows Philips to significantly enhance its abilities in this rapidly-emerging field, and will help us further realize our ambition to offer the best quality of care in the most efficient way possible,” said Steve Rusckowski, Chief Executive Officer of Philips’ Healthcare sector.

“Philips is already a leader in providing solutions that enable the opening of obstructed arteries under X-Ray guidance. The acquisition of Traxtal, with its innovative technologies in image-based navigation, opens up great opportunities for further cutting edge, minimally-invasive intervention and therapy solutions in combination with our other leading diagnostic and imaging products in Ultrasound, CT and MR. This is consistent with our care cycle approach in key strategic areas such as Women’s Health, Oncology and Cardiology, extending our solutions beyond diagnosis into image guidance and therapy,” Mr. Rusckowski continued.

Traxtal complements Philips’ offering in the area of minimally-invasive procedures. Traxtal’s navigation solution displays, during the procedure, the instrument’s position, orientation, and trajectory on medical images such as Ultrasound or CT. An example is the radiofrequency ablation of liver tumors – during this procedure Traxtal’s PercuNav system helps guide and monitor the positioning of the ablation needle towards the center of the lesion.

Traxtal, headquartered in Toronto, is a pioneer in the innovation, development and manufacturing of computer assisted soft tissue navigation technologies. Traxtal was founded in 1996 to develop advanced instrumentation for image guided intervention, and currently has 45 employees. Philips has had a partnership with Traxtal to provide integrated soft tissue therapeutic and diagnostic navigation solutions since 2006. Traxtal will become part of the Ultrasound business within the Philips Healthcare sector. Financial details of this agreement were not disclosed.

For further information, please contact:
Joon Knapen
Philips Corporate Communications
Tel: +31 20 59 77477
Email: joon.knapen@philips.com
Court Elliott
Philips Canada
Tel: +1 905 201 45 09
Email: court.elliott@philips.com
Steve Kelly
Philips Medical Systems
Tel: +1 425 487 7479
Email: steve.kelly@philips.com

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

Forward-looking statements
This release may contain certain forward-looking statements with respect to the financial condition, results of operations and business of Philips and certain of the plans and objectives of Philips with respect to these items. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future and there are many factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements.

Zumtobel and Philips sign comprehensive cross licensing agreement

Tuesday, May 05, 2009

• Agreement includes Philips LED-based luminaires licensing program patents

• Mutual compensation scheme reflects strong technology position of both parties

• TridonicAtco and Ledon become qualified suppliers under Philips LED-based luminaires licensing program

New York, United States –The Zumtobel Group of Austria and Royal Philips Electronics of The Netherlands have concluded a comprehensive, worldwide, cross licensing agreement for current and future patent rights in the fields of lighting electronics and solid state lighting. The agreement mainly covers driver and control technologies for changing intensity and color of conventional and solid state lighting systems. A mutual compensation scheme reflects the technology strengths of both parties in the lighting market. A core component of the agreement is the Philips LED-based luminaires licensing program introduced in 2008.

As a result of this agreement the Zumtobel Group with all its brands becomes a qualified supplier under the Philips LED-based luminaires licensing program. TridonicAtco and Ledon, the Zumtobel Group’s OEM brands, can now offer its customers the advantage of being exempted from paying royalties to Philips under the terms of its LED-based luminaires licensing program (www.ip.philips.com/licensing/ssl).

“We are very pleased that we have been able to further exploit the outstanding technology position of the Zumtobel Group through this comprehensive cross-licensing agreement,” said Zumtobel Group CEO Andreas Ludwig. “As an innovation leader in lighting technology we will be continuing to invest in the expansion and exploitation of our existing patent portfolio. As we do so, we will be banking primarily on LED technology, the widespread marketing of which will receive major new impetus from the agreement now reached with Philips.”

Rudy Provoost, Chief Executive Officer of Philips Lighting: “LED lighting is transforming the lighting industry, enabling new and highly energy-efficient applications. By licensing our technology we are able to open up the full potential of new LED lighting solutions to companies and consumers, helping the solid-state lighting market to grow. I am therefore delighted that the Zumtobel Group supports our licensing program for solid-state lighting.”

For further information, please contact:
Caroline Kamerbeek
Philips Intellectual Property & Standards
Tel: +31 40 2740588
Email: caroline.kamerbeek@philips.com
Simon Poulter
Philips Lighting Communications
Tel: +31 6 5 1066 949
Email: simon.poulter@philips.com
Astrid Kühn-Ulrich
Zumtobel Corporate Communications
Tel: +43 5572 509 1570
Email: astrid.kuehn@zumtobel.com
Harald Albrecht
Zumtobel Investor Relations
Tel: +43 5572 509 1125
Email: harald.albrecht@zumtobel.com

About the Zumtobel Group
The Zumtobel Group, based in Dornbirn in the Vorarlberg region of Austria, is one of the few global players in the lighting industry. The Group, which started life as Elektrogeräte und Kunstharzpresswerk W. Zumtobel KG in 1950, today employs a workforce of some 7,500 and in the 2007/08 financial year posted consolidated revenues of EUR 1,282.3 million. Under the leadership of its Management Board of Andreas J. Ludwig (CEO) and Thomas Spitzenpfeil (CFO), the Group is made up of the following divisions: the Zumtobel Lighting Division deals with the luminaire business and comprises the Thorn and Zumtobel brands. The Zumtobel Components Division with its TridonicAtco brand handles the lighting components and systems business, while the Zumtobel LED Division supports the LED activities of the other Group brands, as well as opening up new customer segments through the Ledon brand. The financial year of the Zumtobel Group commences on 1 May and ends on 30 April. For further information, please visit www.zumtobelgroup.com.

Philips unveils industry-changing lighting transformations

Tuesday, May 05, 2009

An unprecedented show of force at Lightfair 2009 unifies lighting competencies and delivers integrated solutions reflecting the new face of Philips Lighting

NEW YORK – LIGHTFAIR INTERNATIONAL 2009 – Philips today staked its claim as the world’s largest lighting solutions provider by introducing a wide range of new technologies, products and services that address both current and new uses of light. These innovations reflect a vastly expanded portfolio, the breadth of which is unique to the lighting industry. Ranging from components, electronics and fixtures to complete solid-state lighting systems with advanced controls, these latest introductions showcase Philips’ holistic, energy-efficient and high-quality approach to lighting.

Fueled by a series of valuable acquisitions, investment in green technologies and focus on the customer, Philips is expanding upon its “bulb” and “fixture” heritage to include broader integrated lighting solutions. These enable building owners and consumers alike to transform their spaces with light like never before be it for cost-saving purposes, energy efficiency or to customize their surroundings. A majority of today’s buildings use dated lighting, lacking both the efficiency and transformative capabilities made possible by new technologies including light emitting diodes (LEDs) and higher-efficiency fluorescent systems.

“In recent years Philips has made substantial investments to grow into the world’s largest integrated lighting solutions provider, bringing together all of the elements that help our customers use light in new and transformative ways,” said Rudy Provoost, Chief Executive Officer, Philips Lighting.

“Lighting is no longer a mere utility, it has been shown to affect the way we live, work and feel. It’s also a considerable drain on our energy resources, accounting for 22% of electricity use in America. In today’s economic climate it’s imperative that we assemble the right technologies and services for our customers to create experiences, inspire new applications, and mitigate strain on energy resources.”

Lighting has taken center stage in recent months as the “green” design movement continues to gain momentum. This includes the U.S. administration’s goal to improve new building efficiency by 50% and existing building efficiency by 25% over the next decade. In addition, the February stimulus package and recently-signed omnibus appropriations bill carved out a direct opportunity for lighting, the latter setting aside $25 million for LED-related research and development in 2009.

At Lightfair, Philips is showcasing the powerful range of its lighting solutions, made possible by innovations at every level of the lighting value chain. Highlights include:

• Energy Services: A new comprehensive lighting audit and upgrade program in conjunction with strategic partners. This program guarantees economic payback, reduced carbon footprint and increased light quality for today’s overwhelmingly inefficient buildings.

• Professional Solid-State Lighting: Highly-efficient LED luminaires for wide-ranging interior and exterior uses – leveraging the company’s expanded in-house technology, expertise and intellectual property across all system layers.

• Residential Solid-State Lighting: An advance preview of a forthcoming 600-lumen A-shape LED bulb that will effectively replace inefficient 40-watt incandescent alternatives.

• Components: The industry’s first power LED that offers specific lumens per watt efficacy, helping manufacturers develop energy-saving luminaires. The new high-performing modules have also been launched for downlight luminaires.

• Professional Lamps: Advanced, higher-efficiency conventional lamps for outdoor, commercial, retail, and industrial use, including fluorescent and ceramic metal halide technology, which easily replace existing sources to deliver industry low wattage and significant cost savings.

• Electronics: Optimized ballasts and LED drivers that provide enhanced energy efficiency and promote sustainability in integrated lighting systems, used in a range of outdoor, retail, sign, commercial and emergency applications.

Please visit www.philips.com/media for more information.

For further information, please contact:
Felicia Spagnoli
Philips Color Kinetics
Tel: +1 781-418-9292
Email: felicia.spagnoli@philips.com

The future illuminated: Philips Lighting CEO addresses industry transformation at New York Light Fair

Wednesday, May 06, 2009

New York, United States – Royal Philips Electronics (NYSE: PHG, AEX: PHI) today addressed the dramatic shifts in the lighting industry by outlining the company’s vision of lighting at a time of market transformation largely fueled by the advent of solid state lighting (SSL).

Speaking at the opening of Lightfair International 2009, Rudy Provoost, CEO of Philips Lighting outlined how Philips – a global company of leading businesses in Healthcare, Lighting and Consumer Lifestyle – is improving the quality of people’s lives through delivering total lighting solutions designed around the experiences and needs of people.

“As the lighting industry evolves, we seek to create the right balance between delivering energy efficient solutions, enhancing economic prosperity, and protecting environmental health and social equity,” said Mr. Provoost.

“At Philips Lighting, this means that we want to leverage advanced technologies such as SSL to enhance people’s wellbeing and improve their experience of light, wherever they might be. At home, in the office, on the road, in the car, shopping, wherever—the power and reach of SSL gives us the ability to do both. To be successful in providing solutions we must work closely together with our channel partners and lighting professionals — such as architects, lighting designers and installers, just to name a few.”

Mr. Provoost also detailed how Philips, the world’s no.1 in lighting, is bringing together the expanded portfolio of businesses within the company’s Lighting sector, to offer complete and integrated solutions to vertical market segments, ranging from outdoor applications to hospitality, entertainment and other indoor environments.

“Augmented by a series of acquisitions, significant investment in green technologies and focus on the customer, our portfolio is unique to the lighting industry,” Mr Provoost stated. “From components, and electronics to complete solid-state lighting systems, we have in place a holistic framework to optimally serve both professional customers and consumers.”

During his speech, Mr. Provoost also called upon the industry to work together on the adoption of standards for energy efficiency, along with open and collaborative innovation: “We call upon the lighting industry’s stakeholders to seize the tremendous opportunity to embrace the changes being brought about by a combination of government legislation and economic stimulus to build a sustainable future.”

More Information

• Speech by Rudy Provoost

• Philips unveils industry-changing lighting transformations

• Philips Lighting News Center

For further information, please contact:

Santa van der Laarse
Philips Corporate Communications
Tel: +31 20 59 77 209
Email: santa.van.der.laarse@philips.com

Simon Poulter
Philips Lighting Communications
Tel: +31 6 5 1066 949
Email: simon.poulter@philips.com

Philips updates markets on Healthcare sector in meeting with financial analysts

Thursday, May 07, 2009

Amsterdam, the Netherlands – At a meeting with investors and financial analysts today, Royal Philips Electronics (NYSE: PHG, AEX: PHI) will update the market on progress at the company’s Healthcare sector. Executives at Philips Healthcare, including sector Chief Executive Officer and member of the Philips Board of Management Steve Rusckowski, will elaborate on the fundamental strengths of Philips’ Healthcare business and will discuss the long-term growth and profitability drivers that give Philips a uniquely strong position going forward.

“While certain factors, both economic and political, clearly influence short-term performance I am fundamentally confident of the success chances of our Healthcare business in the long run.” Mr. Rusckowski commented. “Our world is facing some inescapable challenges in the medium-to-long term. We have come a long way already in building up the Healthcare portfolio needed to face those challenges. This, coupled with our leading business positions and our differentiating approach in general, positions us well for the future, despite the short-term headwind we face today.”

During today’s meeting, several Healthcare executives will discuss the fundamental drivers and positioning of their respective businesses. For instance, the chief executive of Home Healthcare Solutions will discuss how ever-more pressing challenges like overburdened healthcare systems and ageing populations will lead to out-of-hospital medical treatment and patient monitoring becoming an increasingly important element in the Healthcare mix. He will elaborate on how Philips is excellently positioned to benefit from this trend, while providing sensible solutions to some of the key healthcare challenges of our time.

Other executives will cover a range of relevant topics, including progress made in building out the business in key emerging economies such as China, India and Latin America by making strategic acquisitions, expanding service businesses and extending the product offering. There will also be a session dedicated to Philips’ holistic care-cycle approach to Healthcare and how it gives the business a strong competitive edge. Steve Rusckowski will also discuss how, despite some short-term negative trends, the fundamentals of the business remain strong.

During the day, analysts will also be given more insight into Philips Healthcare’s efforts to tackle the short-term impact of the current economic slowdown through a strong focus on cost and cash management and ensuring that maximum value is captured from recent acquisitions. Philips will also provide an update on restructuring and cost reduction measures for Healthcare, which are now expected to result in total savings of EUR 150 million for 2009.

Presentations will begin at 10:00 AM (CET) and can also be followed via webcast. Please visit Philips’ Investor Relations website to listen to this webcast.

For further information, please contact:
Arent Jan Hesselink
Philips Corporate Communications
Tel: +31 20 59 77415
Email: arentjan.hesselink@philips.com

Koninklijke Philips Electronics N.V. ———————————————————————————————————
(Translation of registrant’s name into English)

The Netherlands ———————————————————————————————————
(Jurisdiction of incorporation or organization)

Breitner Center, Amstelplein 2, 1096 BC Amsterdam, The Netherlands
——————————————————————————————————— (Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F: [x] Form 20-F [ ] Form 40-F

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): [ ]

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): [ ]

Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934: [ ] Yes [x] No