Note 18 - Segment Information

3 Months Ended

Mar. 31, 2013

Segment Reporting Disclosure [Text Block]

NOTE 18:  SEGMENT INFORMATION

Current Segment Reporting Structure

Effective in the third quarter of 2012, the Company has three reportable segments:  the Graphics, Entertainment and Commercial Films Segment, the Digital Printing and Enterprise Segment, and the Personalized and Document Imaging Segment.  Effective in the first quarter of 2013, the Intellectual Property and Brand Licensing strategic product group is reported in the Graphics, Entertainment and Commercial Films segment.  The Intellectual Property and Brand Licensing strategic product group was previously reported in the Personalized and Document Imaging segment.  Prior period segment results have been revised to conform to the current period segment reporting structure.  A description of the reportable segments follows.

Graphics, Entertainment and Commercial Films: The Graphics, Entertainment and Commercial Films Segment encompasses Graphics, Entertainment Imaging & Commercial Films, and Kodak’s intellectual property and brand licensing activities.  Product and service offerings include; commercial print, direct mail, book publishing, newspapers and magazines, packaging, motion picture entertainment, printed electronics, and the aerial and industrial products.  On February 1, 2013, Kodak sold certain digital imaging patents.

Digital Printing and Enterprise:  The Digital Printing and Enterprise Segment encompasses Digital Printing, including PROSPER equipment and STREAM technology, Packaging and Functional Printing, Enterprise Services & Solutions, and Consumer Inkjet Systems.  On September 28, 2012, Kodak announced a plan, starting in 2013, to focus its Consumer Inkjet business solely on the sale of ink to its installed printer base.

Personalized and Document Imaging:  The Personalized and Document Imaging Segment encompasses Personalized Imaging and Document Imaging products and services.

Segment financial information is shown below:

	Three Months Ended  March 31,
(in millions)	2013		2012
Net sales from continuing operations:
Graphics, Entertainment & Commercial Films	$	387	$	382
Digital Printing and Enterprise		197		216
Personalized and Document Imaging		265		330
Consolidated total	$	849	$	928

	Three Months Ended  March 31,
(in millions)	2013			2012
Earnings (loss) from continuing operations before interest expense, other income (charges), net, reorganization items, net, and income taxes:
Graphics, Entertainment and Commercial Films	$	38		$	(84	)
Digital Printing and Enterprise		(8	)		(89	)
Personalized and Document Imaging		(9	)		(9	)
Total of reportable segments		21			(182	)
Restructuring costs and other		(14	)		(81	)
Corporate components of pension and   OPEB expense (1)		(29	)		(30	)
Other operating income (expenses), net		494			2
Legal contingencies, settlements and other		-			4
Loss on early extinguishment of debt, net		(6	)		(7	)
Interest expense		(30	)		(36	)
Other income (charges), net		(14	)		3
Reorganization items, net		(120	)		(88	)
Consolidated earnings (loss) from continuing   operations before income taxes	$	302		$	(415	)

(1) Composed of interest cost, expected return on plan assets, amortization of actuarial gains and losses, and special termination benefits, curtailments and settlement components of pension and other postretirement benefit expenses, except for settlements in connection with the chapter 11 bankruptcy proceedings that are recorded in Reorganization items, net in the Consolidated Statement of Operations.

(in millions)	As of March 31, 2013		As of December 31, 2012
Segment total assets:
Graphics, Entertainment and Commercial Films	$	1,204	$	1,175
Digital Printing and Enterprise		480		493
Personalized and Document Imaging		698		934
Total of reportable segments		2,382		2,602
Cash and marketable securities		1,179		1,139
Deferred income tax assets		535		545
Consolidated total assets	$	4,096	$	4,286