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GOODWILL AND OTHER INTANGIBLE ASSETS
12 Months Ended
Dec. 31, 2011
Goodwill and Intangible Assets Disclosure [Abstract]  
GOODWILL AND OTHER INTANGIBLE ASSETS
NOTE 6:  GOODWILL AND OTHER INTANGIBLE ASSETS

Goodwill was $277 million and $294 million as of December 31, 2011 and 2010, respectively.  The changes in the carrying amount of goodwill by reportable segment for 2011 and 2010 were as follows:

(in millions)
 
Consumer
     
Film,
    
   
Digital
  
Graphic
  
Photofinishing
    
   
Imaging
  
Communications
  
and Entertainment
  
Consolidated
 
   
Group
  
Group
  
Group
  
Total
 
              
Balance as of December 31, 2009:
            
Goodwill
 $195  $879  $618  $1,692 
Accumulated impairment losses
  -   (785)  -   (785)
   $195  $94  $618  $907 
                  
Impairment
  -   8   (626)  (618)
Currency translation adjustments
  6   (9)  8   5 
Balance as of December 31, 2010:
                
Goodwill
  201   870   626   1,697 
Accumulated impairment losses
  -   (777)  (626)  (1,403)
   $201  $93  $-  $294 
                  
Impairment
  -   (8)  -   (8)
Divesiture
  (6)  (4)  -   (10)
Currency translation adjustments
  2   (1)  -   1 
Balance as of December 31, 2011:
                
Goodwill
  197   865   626   1,688 
Accumulated impairment losses
  -   (785)  (626)  (1,411)
   $197  $80  $-  $277 
 
During 2010, due to continuing challenging business conditions driven, in part, by rising commodity prices and a continuation of significant declines in the FPEG business caused by digital substitution, the Company concluded there was an indication of a possible goodwill impairment related to the FPEG segment.  Based on its analysis, the Company concluded that there was an impairment of goodwill related to the FPEG segment.  The Company recorded a pre-tax impairment charge of $626 million in the fourth quarter of 2010 that was included in Other operating expenses (income), net in the Consolidated Statement of Operations.

During 2011, due to the impact of continued pricing pressures and higher commodity costs within Prepress Solutions, as well as higher start-up costs associated with the commercialization and placement of Prosper Printing Systems, the Company concluded that the carrying value of goodwill for its Commercial Printing reporting unit exceeded the implied fair value of goodwill.  The Company recorded a pre-tax impairment charge of $8 million in 2011 that was included in Other operating expenses (income), net in the Consolidated Statement of Operations.

The gross carrying amount and accumulated amortization by major intangible asset category as of December 31, 2011 and 2010 were as follows:
 
   
As of December 31, 2011
   
Gross Carrying
  
Accumulated
    
Weighted-Average
(in millions)
 
Amount
  
Amortization
  
Net
 
Amortization Period
Technology-based
 $146  $133  $13 
7 years
Customer-related
  223   157   66 
10 years
Other
  16   8   8 
18 years
               
Total
 $385  $298  $87 
9 years
               
   
As of December 31, 2010
   
Gross Carrying
  
Accumulated
     
Weighted-Average
(in millions)
 
Amount
  
Amortization
  
Net
 
Amortization Period
Technology-based
 $168  $135  $33 
7 years
Customer-related
  256   177   79 
11 years
Other
  29   17   12 
14 years
               
Total
 $453  $329  $124 
10 years

Amortization expense related to intangible assets was $41 million, $60 million, and $73 million for the years ended December 31, 2011, 2010, and 2009, respectively.

Estimated future amortization expense related to purchased intangible assets as of December 31, 2011 was as follows (in millions):

2012
 $27 
2013
  14 
2014
  11 
2015
  10 
2016
  10 
2017+  15 
Total
 $87