GERARD LEWIS SENIOR VICE PRESIDENT, CULINARY INNOVATION

The Wendy’s Company ©2012 Oldemark LLC A CUT ABOVE

FOOD TRENDS

HAMBURGERS CUSTOMIZATION FRESH INGREDIENTS The Wendy’s Company

The Wendy’s Company ©2012 Oldemark LLC A CUT ABOVE

The Wendy’s Company HONEST FOOD SIGNATURE ITEMS MENU INNOVATION

The Wendy’s Company HONEST INGREDIENTS HONEST PREPARATION FOOD THAT LOVES YOU BACK

The Wendy’s Company

The Wendy’s Company

All natural, fully-cooked pork sausage Pork, Water, Salt, Spices, Dextrose, Sugar Leading Competitor Sausage Patty Pork, whey protein concentrate, water, salt, corn syrup solids, sugar, spices, dextrose, monosodium glutamate, spice extractives, caramel color, BHA and BHT and propyl gallate and citric acid (preservatives) CONTAINS MILK The Wendy’s Company

The Wendy’s Company

The Wendy’s Company ©2012 Oldemark LLC A CUT ABOVE

WE COOK AT WENDY’S The Wendy’s Company

SIGNATURE ITEMS The Wendy’s Company

The Wendy’s Company ©2012 Oldemark LLC A CUT ABOVE

The Wendy’s Company CORE MENU STEP-CHANGE INNOVATION PROMOTIONAL PRODUCTS

The Wendy’s Company

The Wendy’s Company ©2012 Oldemark LLC STEP-CHANGE INNOVATION

The Wendy’s Company

The Wendy’s Company

#1 The Wendy’s Company

The Wendy’s Company

The Wendy’s Company ©2012 Oldemark LLC A CUT ABOVE

The Wendy’s Company

The Wendy’s Company

The Wendy’s Company

The Wendy’s Company

The Wendy’s Company

The Wendy’s Company ©2012 Oldemark LLC A CUT ABOVE

The Wendy’s Company

The Wendy’s Company ©2012 Oldemark LLC A CUT ABOVE

The Wendy’s Company

The Wendy’s Company BLACK LABEL SEASONAL FAVORITE NEW NEWS ON A CLASSIC NEW TWIST ON RUSSETT FRIES

The Wendy’s Company ©2012 Oldemark LLC A CUT ABOVE