EX-99.3 4 d373870dex993.htm EX-99.3 EX-99.3
EMIL
BROLICK
PRESIDENT AND CHIEF EXECUTIVE OFFICER
Exhibit 99.3

The Wendy’s Company

The Wendy’s Company
OUR FOCUS
VISION
“A Cut Above”
STRATEGY
“Recipe to Win”
PEOPLE
5-Star Athletes
DEFINE
REALITY
Consumer-Centric…Outside-In Thinking
EXECUTION
Growth Platforms

The Wendy’s Company
MAKING IMPORTANT PROGRESS
Sales Improving
Q2 Estimated Same-Store Sales Growth +3.0%*
Five Consecutive Quarters of Same-Store Sales Growth
Outlook Reaffirmed
Adjusted EBITDA $320-$335 million**
Long-term high single digit/low double digit adjusted EBITDA
Image Activation on target in 2012, accelerating in 2013…
Targeting 50% of Company Restaurants by 2015
* North America Company restaurants
**Excludes items such as anticipated debt extinguishment costs, as well as relocation costs and other expenses from the consolidation
of the Atlanta Restaurant Support Center with the Dublin, Ohio Restaurant Support Center.

The Wendy’s Company
MAKING IMPORTANT PROGRESS
2012 ACSI Customer Satisfaction Index

The Wendy’s Company
North America Same-Store Sales Growth

The Wendy’s Company
Image / Experience Activation
Image / Experience Activation

The Wendy’s Company
New Restaurant Development

The Wendy’s Company
Restaurant Utilization
& Daypart Expansion

The Wendy’s Company
Financial Management
Financial Management

The Wendy’s Company
System Optimization
System Optimization

The Wendy’s Company
RESTAURANT OWNERSHIP
OPTIMIZATION
Consistent EBITDA/EPS Growth
Anticipate Average Franchisee Size to Increase
Geographical Ownership Optimized
Company & Franchise G&A highly efficient
Operations execution enhanced
High accountability of brand performance
Image Activation is accelerated

The Wendy’s Company
Global Growth
Global Growth

The Wendy’s Company
System Optimization
System Optimization
Financial Management
Financial Management
Restaurant Utilization
& Daypart Expansion
Global Growth
Global Growth
New Restaurant Development
Image / Experience Activation
Image / Experience Activation
North America Same-Store Sales Growth
North America Same-Store Sales Growth

The Wendy’s Company
HIGH
LOW
FUNCTIONAL
EMOTIONAL
WENDY’S TOMORROW

The Wendy’s Company
RECIPE TO WIN
PEOPLE
PEOPLE
5-Star Athletes
5-Star Athletes
PRICE
PRICE
New QSR Quality at QSR Price
New QSR Quality at QSR Price
PRODUCT
PRODUCT
Play a different game. Superior
Play a different game. Superior
perceived quality, competitive price.
perceived quality, competitive price.
PROMOTION
PROMOTION
Strategically driven, tactically brilliant
Strategically driven, tactically brilliant
PLACE
PLACE
The complete brand experience
The complete brand experience
PERFORMANCE
PERFORMANCE
Reliable & predictable every time
Reliable & predictable every time

The Wendy’s Company
My first time back in years. 
This is good.  Make every
Wendy’s like this.  The
people are awesome.
I am a regular customer at this location
and I really like the service that I receive
there.  The staff is very friendly and efficient. 
The recent renovation to the restaurant
has made it much more pleasant to spend
time there.
I wanted to say how happy I was
with the experience this morning. 
Very friendly staff and order was
handled quickly.  I expect that when
I pay for a service but the staff here
did an outstanding job.
All of the staff were nice
and the food was excellent. 
I loved the new look of
the restaurant.
The Wendy’s Company

The Wendy’s Company
RECIPE TO WIN
PEOPLE
PEOPLE
5-Star Athletes
5-Star Athletes
PRICE
PRICE
New QSR Quality at QSR Price
New QSR Quality at QSR Price
PRODUCT
PRODUCT
Play a different game. Superior
Play a different game. Superior
perceived quality, competitive price.
perceived quality, competitive price.
PROMOTION
PROMOTION
Strategically driven, tactically brilliant
Strategically driven, tactically brilliant
PLACE
PLACE
The complete brand experience
The complete brand experience
PERFORMANCE
PERFORMANCE
Reliable & predictable every time
Reliable & predictable every time
The Wendy’s Company

The Wendy’s Company
New QSR Quality at QSR Price
The Wendy’s Company
$5.06
Wendy’s
Average Eater Check Year End April 2012
$7.01
Total Fast Casual
+39%
$7.35
Leading Fast Casual
Hamburger
+45%
$7.18
Leading Fast Casual
Mexican
+42%
Source: The NPD Group / CREST

The Wendy’s Company
Size of Market Shrinks as Check Increases
23%
23%
< $3.00
< $3.00
32%
32%
$3.00-$4.99
$3.00-$4.99
28%
28%
$5.00-$6.99
$5.00-$6.99
17%
17%
$7.00 >
$7.00 >
The Wendy’s Company
83%
of Occasions
<$7
Source: The NPD Group / CREST

The Wendy’s Company
RECIPE TO WIN
PEOPLE
5-Star Athletes
PRICE
New QSR Quality at QSR Price
PRODUCT
Play a different game. Superior
perceived quality, competitive price.
PROMOTION
Strategically driven, tactically brilliant
PLACE
The complete brand experience
PERFORMANCE
Reliable & predictable every time
The Wendy’s Company

Play a Different Game
HIGHEST PERCEIVED
QUALITY…CORE
DESTINATION…
ONLY AT WENDY’S
LTO…
SPECIAL TASTE
The Wendy’s Company

The Wendy’s Company
RECIPE TO WIN
PEOPLE
5-Star Athletes
PRICE
New QSR Quality at QSR Price
PRODUCT
Play a different game. Superior
perceived quality, competitive price.
PROMOTION
Strategically driven, tactically brilliant
PLACE
The complete brand experience
PERFORMANCE
Reliable & predictable every time
The Wendy’s Company

The Wendy’s Company
RECIPE TO WIN
PEOPLE
5-Star Athletes
PRICE
New QSR Quality at QSR Price
PRODUCT
Play a different game. Superior
perceived quality, competitive price.
PROMOTION
Strategically driven, tactically brilliant
PLACE
The complete brand experience
PERFORMANCE
Reliable & predictable every time
The Wendy’s Company

The Wendy’s Company
INSERT ULTRA MODERN IMAGE
The Wendy’s Company

The Wendy’s Company
RECIPE TO WIN
PEOPLE
5-Star Athletes
PRICE
New QSR Quality at QSR Price
PRODUCT
Play a different game. Superior
perceived quality, competitive price.
PROMOTION
Strategically driven, tactically brilliant
PLACE
The complete brand experience
PERFORMANCE
Reliable & predictable every time
The Wendy’s Company

The Wendy’s Company
North America Same-Store Sales Growth
North America Same-Store Sales Growth

A reliable and predictable
experience every time!

Store Operations Evaluation Inspections
C
B
A
North America Company restaurants

CPR SCORES IMPROVING
Complaints, Problems & Revisit Intent
“Consumer Data”
North America Company restaurants

Months on My Wendy’s
* Based
on
data
from
more
than
3,000
restaurants
over
a
2-year
period
via
Wendy’s
“Voice
of
Customer”
program
CPR Scores by Length of My Wendy’s  
Implementation*
TM

Months on My Wendy’s
Every
+10 pts. = $46,000
Annual Restaurant
Sales
* Based
on
data
from
more
than
3,000
restaurants
over
a
2-year
period
via
Wendy’s
“Voice
of
Customer”
program
CPR Scores by Length of My Wendy’s  
Implementation*
TM

“A CUT ABOVE”
Customer Experience
PERFORMANCE
People
5-Star Athletes
High
Standards
Systems
Closed Loop
Feedback
Measurement
Technology
Equipment
Facilities

The Wendy’s Company
Restaurant Utilization
& Daypart Expansion

The Wendy’s Company
BREAKFAST ACCOUNTS FOR ALMOST    
1 OUT OF 4 TRANSACTIONS IN QSR
Total QSR Traffic Distribution by Daypart:  Year Ended April 2012
7%
Evening
Snack
22%
Morning Meal
34%
Lunch
10%
Afternoon
Snack
27%
Supper
Source: The NPD Group / CREST

The Wendy’s Company
ONLY BREAKFAST HAS GENERATED
TRAFFIC GROWTH 2007 vs. 2012
2012 PCYA vs. 2007 Traffic
Source: The NPD Group / CREST

The Wendy’s Company
Year End November 2011
QSR Traffic Distribution by Clock Time
Source: The NPD Group / CREST

The Wendy’s Company
QSR Morning Meal Traffic Change (000)
YE
February
2012
vs.
2009
(3
Year
Trend)
Fastest Growing QSR Categories in Breakfast Are “Non-Traditional”
Traffic
Share Index
% Change
3 Years Ago
54
13
47
17
10
49
4
4
9
4
14%
-9%
7%
14%
1%
14%
2%
11%
0%
-6%
-13%
Source: The NPD Group / CREST
100

The Wendy’s Company
HAMBURGER CATEGORY MORNING MEAL TRAFFIC CHANGE
100
9
2
2
2
2
1
7
4
15
Traffic
Share Index
% Change
3 Years Ago
8%
0%
-1%
-8%
-11%
-17%
--
-15%
--
-11%
Hamburger Category Morning Meal Traffic (000)
YE
February
2012
vs.
2009
(3
Year
Trend)
Source: The NPD Group / CREST

The Wendy’s Company

The Wendy’s Company

The Wendy’s Company
75% of QSR Visits Before 11 AM Occur After 8 AM
QSR Traffic by Hour
Source: The NPD Group / CREST

The Wendy’s Company
BREAKFAST DYNAMICS
Last large QSR to enter A.M. meal...must differentiate
Consumers quite happy with existing options…must play
a different game
Economics of Breakfast must take priority
Breakfast offering must create an economic opportunity for
vast majority of system
Committed to long-term solution from…Consumer, Operations
and Economic perspectives
Unique Challenges to Address

The Wendy’s Company
Global Growth

THE OPPORTUNITY TODAY
NORTH AMERICA
6,244 Restaurants and Growing

+
NORTH AMERICA
THE OPPORTUNITY TOMORROW

Strengthen Core of  26 Markets
2011 International AUVs  …
$1.3 million
SSS Growth  …
2011 +4.3%  …
2012 YTD +3.3%
System Sales  …
+$90 million vs. January 2011
The Wendy’s Company

INTERNATIONAL SUCCESS MODEL
1.
Right Franchisee/JV Partner
2.
Proof of Consumer Proposition
3.
Proof of Economic Model
4.
GROW IT!
The Wendy’s Company

The Wendy’s Company
10
restaurants
10
restaurants
2011 AUVs
$4.0 mil
2011 AUVs
$4.0 mil

74
restaurants
74
restaurants
2011 AUVs
$1.9 mil
2011 AUVs
$1.9 mil

The Wendy’s Company
Potential Restaurant Development: Existing Markets

The Wendy’s Company
PLAN: Double International by End of 2016
700+
2016
TODAY
# of restaurants
353
2X

The Wendy’s Company
CONCLUSIONS
Clear Brand Direction –
“A Cut Above”
Clear Strategies to Activate –
“Recipe to Win”
Growth Platforms to Deliver Outlook in 2012 and Beyond
Building Team of 5-Star Athletes
Strong Franchise Partnership