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Advertising Costs and Funds
12 Months Ended
Dec. 31, 2017
Marketing and Advertising Expense [Abstract]  
Advertising Costs and Funds
Advertising Costs and Funds

We currently maintain two national advertising funds established to collect and administer funds contributed for use in advertising and promotional programs. Contributions to the Advertising Funds are required from both Company-operated and franchised restaurants and are based on a percentage of restaurant sales. In addition to the contributions to the various Advertising Funds, Company-operated and franchised restaurants make additional contributions to other local and regional advertising programs.

Restricted assets and related liabilities of the Advertising Funds at December 31, 2017 and January 1, 2017 were as follows:
 
 
Year End
 
 
December 31, 2017
 
January 1, 2017
Cash and cash equivalents
 
$
8,579

 
$
19,359

Accounts and notes receivable, net
 
47,288

 
49,983

Other assets
 
6,735

 
6,418

Total assets
 
$
62,602

 
$
75,760

 
 
 
 
 
Accounts payable
 
$
5,601

 
$
8,362

Accrued expenses and other current liabilities
 
63,646

 
71,068

Member’s deficit
 
(6,645
)
 
(3,670
)
Total liabilities and deficit
 
$
62,602

 
$
75,760



Our advertising expenses in 2017, 2016 and 2015 totaled $27,921, $41,064 and $64,312, respectively.

Beginning in 2018, the Company will consolidate the operations and cash flow results of our national advertising funds as a result of amended guidance for revenue recognition. See “New Accounting Standards” in Note 1 for further information.