EX-99.8 9 exhibit99-8_01272011.htm EXHIBIT 99.8 exhibit99-8_01272011.htm
International Overview
Darrell van Ligten
President - International
 
 
 
Agenda
 Brief History
 Development Progress
 Growth Strategies
2
 
 
 
Restaurants Outside of United States
340 outside North
America
Sources: Company reports
3
 
 
 
Where We Are Today
4
 
 
 
8,000 Unit
Potential
5
 
 
 
Methodology For New Markets
Consumer Foodservice Database
Fast Food (QSR Market)
Annually researched and
updated foodservice market
data. Sources include:
 – Trade surveys with industry
 sources
 – Secondary research
 – Outlet audits
International Markets
Core countries of Passport
Database
Cross-Country Analysis
Pegged country data against
world data and compared:
 –  Historic and forecast QSR
 value growth
 –  Transactions per capita and
 growth
 –  Category penetration per HH
 –  Share of franchised
 (chained) outlets
Country Selection
Identified and prioritized
countries across globe and
regions based on the results of
cross-country analysis and risk
profile
Risk Assessment
Operating Risk based on 10
criteria items
(e.g. Political stability,
regulatory, labor market,
tax, etc)
Sources: Euromonitor International and The Economist Intelligence Unit
6
 
 
 
7
 
 
 
— Global marketplace accepts Western QSRs
— Support infrastructure already established
— Development-focused
— Growth strategies
— Financial resources
— Commitment to global expansion
Why We’re Bullish
8
 
 
 
Restaurant AUVs
9
Puerto Rico
New Zealand
Bahamas
$1.9 Million
$2.0 Million
$4.2 Million
$1.4 Million
United States
 
 
 
10
 
 
 
Growth Is Our
Primary Focus
11
 
 
 
Ignite Growth in
Existing Markets
12
 
 
 
13
 
 
 
14
 
 
 
Recruit sophisticated,
well-capitalized
franchisees
15
 
 
 
— Previous restaurant experience
— Real estate access
— Existing infrastructure
— Adequate capital
We Expect Future Franchisees to Have…
16
 
 
 
17
Singapore
Middle
East
Argentina
Russia
Trinidad
& Tobago
 
 
 
Invest in
High Opportunity
Markets
18
 
 
 
— Geopolitical Stability
— Sound Economic Trends
— Strong Population Growth
— Rising Standard of Living
— Underpenetrated QSR Sector
High Opportunity Market Characteristics
19
 
 
 
20
30% of our 8,000
unit potential
China
Brazil
 
 
 
21
9% of our
8,000 unit
potential
Japan
 
 
 
22
 
 
 
Reversed Declining Country & Unit Count Trends
23
1998 to 2008
2008 to 2010
Net Country Growth
Net Unit Growth
-88
56
-20
2
 
 
 
24
1998 to 2008
2008 to 2010
New Countries Signed
Total Countries Under
Agreements
Grown Development Agreements Substantially
2008
2010
12
33
6
23
 
 
 
25
Increased Store Commitments Significantly
2008
2010
151
610
Future Store Commitments
 
 
 
26
~1,000
 
 
 
International Designs
— More modern
— More innovative
— More avant-garde
27
 
 
 
Relevant
& Contemporary
Store Designs
28
 
 
 
— Color palettes
— Furniture & fixtures
— Store layouts
Design Feedback
29
 
 
 
30
 
 
 
31
International
Training Store
International
Training Store
 
 
 
32
Singapore
Singapore
32
Bahamas
Bahamas
Mexico City
Mexico City
International
Store Designs
International
Store Designs
 
 
 
33
New Store
Technology
New Store
Technology
 
 
 
34
Design Portal
 
 
 
Retail Design
is a Continuous
Process
35
 
 
 
36
Natural
Natural
Modern
Modern
Urban
Urban
Future
Design Concepts
 
 
 
37
 
 
 
38
 
 
 
Breakfast,
lunch and dinner
39
1 large meal with
constant snacking
White meat chicken
Dark meat chicken
3 item combos
4 item combos
We All Eat Differently
VS
VS
VS
 
 
 
40
 
 
 
 
 
 
42
 
 
 
43
 
 
 
44
 
 
 
45
 
 
 
46
 
 
 
47
 
 
 
48
 
 
 
49
49
 
 
 
50
Coffee Jelly
Frosty
 
 
 
51
51
 
 
 
Operational
Excellence Builds
Brand Loyalty
52
 
 
 
Consistent Operations
— Same internal evaluation process
— Same quality assurance standards
— Same performance analysis
 
 
 
54
2008
2010
Stores Graded “F”
Stores Graded “A” or “B”
International Restaurant Audit Scores
2008
2010
16%
0%
48%
80%
 
 
 
Superior Operations
Grows Long-term
Sales & Profits
55
 
 
 
“A journey of a thousand miles,
 starts with a single step.”
- Lao Tzu
56
 
 
 
International Accomplishments
— Accelerated development
— Transformed retail designs
— Redefined menu strategy
— Recommitted to operational excellence
57
 
 
 
Continue
Making Sizeable
Investments
58
 
 
 
Significant
Earnings Growth
& Long-term
Value
59
 
 
 
Nelson Peltz
— Chairman