EX-99.3 4 exhibit99-3_01272011.htm EXHIBIT 99.3 exhibit99-3_01272011.htm
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Wendy’s Overview
David Karam
President
 
 
 
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2
 
 
 
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3
Strengthening our Foundation
Exceptional Customer Experience… Every Day, Every Restaurant
— Improved operations
— Expanded margins
— Exceptional product pipeline
— Relevant marketing
— Increased ad awareness
— Effective performance measures
 
 
 
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4
4
 
 
 
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5
5
 
 
 
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6
6
 
 
 
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7
 
 
 
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8
Performance vs. Competition
Contributing Factors - 2003 to 2008
— Product quality
— Value transactions
— Advertising
 
 
 
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9
 
 
 
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Core Products
 
 
 
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Value Products
 
 
 
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— Variety
— Consistency
— Signature
 Products
 
 
 
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Inconsistent Advertising 2003-2008
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agencies
campaigns
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2008-2010
 
 
 
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16
 
2008
 
2009
 
2010
 
Q1
Q2
Q3
Q4
 
Q1
Q2
Q3
Q4
 
Q1
Q2
Q3
 
-0.2
1.1
0.2
3.7
 
1.0
-0.4
-0.1
-3.0
 
0.8
-1.7
-1.7
 
2.9
3.4
4.7
5.0
 
4.7
3.5
2.5
0.1
 
1.5
3.7
5.3
 
5.4
5.5
3.0
1.9
 
1.6
-4.5
-4.6
-3.3
 
-6.1
-1.5
-4.2
 
3.9
3.8
0.5
2.1
 
-5.1
-6.1
-5.2
-8.7
 
-6.1
-7.4
-5.0
 
-0.1
-0.4
-0.8
1.7
 
0.4
-1.0
-6.0
-11.1
 
-8.6
-9.4
-4.0
 
3.2
-0.4
-0.6
-3.6
 
-3.6
-5.4
-4.5
-6.5
 
-13.2
-6.0
-6.4
Quarterly SSS Trends - Hamburger Chain
% Change
Wendy’s Underperformed
Wendy’s Outperformed
Source: Company Reports
 
 
 
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Strengthening Our Foundation
— Understand our core customers
— Instill management philosophy across
 entire system
— Develop critical performance metrics and
 align field and corporate management to them
 
 
 
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authentic
believable
aspirational
defendable
 
 
 
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franchisee support
food safety
innovation
restaurant profitability
operations
employee engagement
facilities
value
communications
menu development
 
 
 
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validates strategies
fosters innovation
signals success or failure
identifies best practices
 
 
 
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key to building customer loyalty
“execution is a strategy”
systematic and sustaining
 
 
 
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EXCEPTIONAL
CUSTOMER
EXPERIENCE
 
 
 
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service initiatives
 
 
 
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people initiatives
 
 
 
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people initiatives
 
 
 
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Large Hamburger Unit Gains
4 Week Base
1st Media Flight
2nd Media Flight
Dave’s Hot n’ Juicy Cheeseburgers
 
 
 
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more than price…
 but price is critical
 
 
 
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+
creative
 
 
 
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