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Revenue
 9 Months Ended
Sep. 30, 2021
Revenue [Abstract]  
Revenue Revenue
Nature of our services
We provide an extensive range of advertising, marketing and corporate communications services through various client-centric networks that are organized to meet specific client objectives. Our branded networks and agencies operate in all major markets and provide services in the following fundamental disciplines: advertising, customer relationship management, or CRM, public relations, and healthcare. Advertising includes creative services, as well as strategic media planning and buying and data analytics services. Public relations services include corporate communications, crisis management, public affairs and media and media relations services. Healthcare includes advertising and media services to global healthcare clients. In an effort to better capture the expanding scope of our services, effective January 1, 2021, we realigned the classification of certain services primarily within our CRM Consumer Experience discipline. As a result, our CRM discipline has been reclassified into four categories: CRM Precision Marketing, which includes our precision marketing and digital/direct marketing agencies; CRM Commerce and Brand Consulting that is primarily comprised of Omnicom Commerce Group, including our shopper marketing businesses, and our Brand Consulting agencies; CRM Experiential, which includes our experiential marketing agencies and events businesses; and CRM Execution & Support, which includes field marketing, merchandising and point of sale, as well as other specialized marketing and custom communications services. At the core of all our services is the ability to create or develop a client’s marketing or corporate communications message into content that can be delivered to a target audience across different communications mediums. Reclassifications have been made to the prior period revenue by discipline information to conform to the current period presentation.
Revenue by discipline was (in millions):
Three Months Ended September 30,
Nine Months Ended September 30,
2021202020212020
Advertising$1,820.6 $1,827.6 $5,838.8 $5,291.0 
CRM Precision Marketing309.4 237.1 872.4 683.1 
CRM Commerce and Brand Consulting231.3 194.2 667.4 602.8 
CRM Experiential132.7 88.1 345.1 297.9 
CRM Execution & Support258.8 235.5 756.3 702.0 
Public Relations359.4 325.6 1,022.8 957.4 
Healthcare322.8 298.4 930.8 879.9 
 $3,435.0 $3,206.5 $10,433.6 $9,414.1 
Economic factors affecting our revenue
Global economic conditions have a direct impact on our revenue. Adverse economic conditions pose a risk that our clients may reduce, postpone or cancel spending for our services, which would impact our revenue.
Revenue in our principal geographic markets was (in millions):
Three Months Ended September 30,
Nine Months Ended September 30,
2021202020212020
Americas:
North America$1,821.8 $1,854.7 $5,751.7 $5,516.0 
Latin America72.5 61.6 206.1 187.8 
EMEA:
Europe1,024.3 875.0 3,009.5 2,525.9 
Middle East and Africa58.1 45.2 160.6 135.3 
Asia-Pacific458.3 370.0 1,305.7 1,049.1 
$3,435.0 $3,206.5 $10,433.6 $9,414.1 
The Americas is comprised of North America, which includes the United States, Canada and Puerto Rico, and Latin America, which includes South America and Mexico. EMEA is comprised of Europe, the Middle East and Africa. Asia-Pacific includes Australia, Greater China, India, Japan, Korea, New Zealand, Singapore and other Asian countries. Revenue in the United States for the three months ended September 30, 2021 and 2020 was $1,705.2 million and $1,762.9 million, respectively, and revenue in the United States for the nine months ended September 30, 2021 and 2020 was $5,414.2 million and $5,244.7 million, respectively.
Contract assets and liabilities
Work in process includes contract assets, unbilled fees and costs, and media and production costs. Contract liabilities primarily consist of customer advances. Work in process and contract liabilities were (in millions):
September 30, 2021December 31, 2020September 30, 2020
Work in process:
   Contract assets and unbilled fees and costs$596.6 $501.1 $648.0 
   Media and production costs653.0 600.1 526.4 
$1,249.6 $1,101.2 $1,174.4 
Contract liabilities:
   Customer advances$1,325.8 $1,361.3 $1,129.5 
Work in process represents accrued costs incurred on behalf of customers, including media and production costs, and fees and other third-party costs that have not yet been billed. Media and production costs are billed during the production process in accordance with the terms of the client contract. Contract assets primarily include incentive fees, which are not material and will be billed to clients in accordance with the terms of the client contract. Substantially all unbilled fees and costs will be billed within the next 30 days. The contract liability primarily represents advance billings to customers in accordance with the terms of the client contracts, primarily for the reimbursement of third-party costs that are generally incurred in the near term. No impairment losses to the contract assets were recorded in the three or nine months ended September 30, 2021 and 2020.