Segment Reporting

6 Months Ended

Jun. 30, 2015

Segment Reporting [Abstract]

Segment Reporting

Segment Reporting

Our five branded agency networks operate in the advertising, marketing and corporate communications services industry, and are organized into agency networks, virtual client networks, regional reporting units and operating groups. The agency networks' regional reporting units comprise three principal regions; the Americas, EMEA and Asia Pacific. The regional reporting units monitor the performance and are responsible for the agencies in their region. Agencies within the regional reporting units serve similar clients in similar industries and in many cases the same clients and have similar economic characteristics. The main economic components of each agency are employee compensation and related costs and direct service costs and office and general costs which include rent and occupancy costs, technology costs and other overhead expenses. Therefore, given these similarities, we aggregate our operating segments, which are our five agency networks, into one reporting segment.

Revenue and long-lived assets and goodwill by geographic area as of and for the periods ended June 30, 2015 and 2014 were (in millions):

	Americas		EMEA		Asia Pacific
2015
Revenue - Three months ended	$	2,364.1	$	1,046.7	$	394.5
Revenue - Six months ended	4,515.0		2,008.2		751.3
Long-lived assets and goodwill	6,135.5		2,790.0		547.1
2014
Revenue - Three months ended	$	2,295.2	$	1,173.9	$	401.8
Revenue - Six months ended	4,376.3		2,235.6		761.1
Long-lived assets and goodwill	6,124.1		3,091.7		613.8

The Americas comprises North America, which includes the United States, Canada and Puerto Rico, and Latin America, which includes Mexico. EMEA comprises the United Kingdom, the Euro currency countries, other European countries that have not adopted the European Union Monetary standard, the Middle East and Africa. Asia Pacific comprises Australia, China, India, Japan, Korea, New Zealand, Singapore and other Asian countries. Revenue in the United States for the three months ended June 30, 2015 and 2014 was $2,146.3 million and $2,061.3 million, respectively, and for the six months ended June 30, 2015 and 2014 was $4,104.5 million and $3,933.1 million, respectively.