XML 33 R25.htm IDEA: XBRL DOCUMENT v2.4.0.6
OPERATING SEGMENTS AND GEOGRAPHIC AREAS
6 Months Ended
Jun. 30, 2012
Segment Reporting [Abstract]  
OPERATING SEGMENTS AND GEOGRAPHIC AREAS
OPERATING SEGMENTS AND GEOGRAPHIC AREAS
On January 1, 2012, the Company's Performance Plastics segment reorganized and created new, market-facing businesses to better align with the markets and customers served by this segment. The new businesses, which are reflected in the following updated profile for the segment, are as follows:

Dow Elastomers
Dow Electrical and Telecommunications
Dow Performance Packaging
Dow Hygiene and Medical

There were no other changes to the Corporate Profile included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2011.

PERFORMANCE PLASTICS
Applications: adhesives Ÿ agricultural films Ÿ appliances and appliance housings Ÿ automotive parts and trim Ÿ beverage bottles Ÿ bins, crates, pails and pallets Ÿ building and construction Ÿ coatings Ÿ consumer and durable goods Ÿ consumer electronics Ÿ disposable diaper liners Ÿ fibers and nonwovens Ÿ food and specialty packaging Ÿ footwear Ÿ hoses and tubing Ÿ household and industrial bottles Ÿ housewares Ÿ hygiene and medical films Ÿ industrial and consumer films and foams Ÿ information technology Ÿ infrastructure Ÿ leather, textile, graphic arts and paper Ÿ oil tanks and road equipment Ÿ plastic pipe Ÿ processing aids for plastic production Ÿ tapes and labels Ÿ toys, playground equipment and recreational products Ÿ wire and cable insulation and jacketing materials for power utility and telecommunications
 
Dow Elastomers offers a unique portfolio of elastomer and plastomers for customers worldwide, and has established a leadership position in polyolefin and ethylene propylene diene monomer elastomers through its innovative technology, deep market expertise, broad product line and global footprint.

With one of the broadest product portfolios in the industry, strong foundational capabilities (global reach, low cost asset configuration, leading manufacturing and catalysis technology, global application and marketing alignment, and formulation science) and a proven innovation track record, Dow Elastomers is well positioned to meet the needs of the transportation and infrastructure markets. And with the introduction of new and differentiated products, Dow Elastomers has diversified its participation into new market segments, such as hot melt adhesives and consumer durables (i.e., housewares, toys, infant products, sporting goods and leisure products) where the performance benefits of the business' technologies can also be leveraged. Key markets and applications where Dow Elastomers participates
align with the global megatrends of consumerism, and infrastructure and transportation. These trends drive the need for innovative solutions that deliver valued benefits to customers in the areas of improved durability, haptics, sustainability and lower overall solution cost.
 
Products: AFFINITY™ polyolefin elastomers; AFFINITY™ GA polyolefin plastomers; ENGAGE™ polyolefin elastomers; ENGAGE™ XLT polyolefin elastomers; INFUSE™ olefin block copolymers; NORDEL™ hydrocarbon rubber; VERSIFY™ plastomers and elastomers
 
Dow Electrical and Telecommunications is a leading global provider of products, technology, solutions and expertise that set standards for reliability, longevity, efficiency, ease of installation and protection used by the power and telecommunications industries in the transmission, distribution and consumption of power, video, voice and data. Dow Electrical and Telecommunications collaborates with cable manufacturers, original equipment manufacturers, operators, utilities, municipalities, testing institutes and other organizations around the world to develop solutions that create value and will sustain these industries for years to come.
 
Products: ECOLIBRIUM™ bio-based plasticizers; ENDURANCE™ family of semiconductive and insulation material for power cable insulation; SI-LINK™ moisture crosslinkable polyethylene-based wire and cable insulation compounds; UNIGARD™ flame retardant compound for specialty wire and cable applications
 
Dow Performance Packaging is an innovator for the world's packaging needs. Global megatrends continue to drive demand for innovative and sustainable packaging solutions that enhance food preservation and food safety, deliver lower costs, improve consumer convenience and appeal, and reduce environmental impact. With one of the largest portfolios of industry-leading materials and technologies, Dow Performance Packaging engages with brand owners, retailers and other stakeholders along the packaging value chain to drive innovation and deliver faster, more profitable growth.
Dow Performance Packaging materials and technology offerings include polyethylene ("PE") resins (low density PE, high density PE, linear low density PE), barrier resins, tie layers, laminating adhesives, high performance sealants, and specialty films.
 
Products: ADCOTE™ solvent-based laminating adhesives and heat seal coatings; AFFINITY™ polyolefin elastomers; AMPLIFY™ and AMPLIFY™ TY functional polymers; AQUA-LAM™ water-based polyurethane dispersions; ATTANE™ ultra low density polyethylene (ULDPE) copolymers; ATTANE™ ULDPE resins; CONTINUUM™ bimodal polyethylene resins; COSEAL™ cold-seal adhesives; DOW™ adhesive film; DOW™ low density polyethylene; DOW™ medical packaging film; DOW™ very low density polyethylene; DOWLEX™ polyethylene resins; DOWLEX™ NG polyethylene resins; ELITE™ enhanced polyethylene; ELITE™ AT enhanced polyethylene; ENGAGE™ polyolefin elastomers; ENLIGHT™ polyolefin encapsulant films;
HEALTH+™ polymers; INFUSE™ olefin block copolymers; INTEGRAL™ adhesive films; LAMAL™ alcohol-based laminating adhesives; MOR-AD™ solvent-based laminating adhesives; MOR-FREE™ solventless adhesives; MORPRIME™ solvent-based polypropylene dispersions; MORSTIK™ solvent-based pressure sensitive adhesives; NYLOPAK™ nylon barrier films; OPTICITE™ films; PRIMACOR™ copolymers; PROCITE™ window envelope films; ROBOND™ acrylic water-based laminating and pressure sensitive adhesives; SARAN™ barrier resins; SARANEX™ barrier films; SEALUTION™ peel polymers; SERFENE™ barrier coatings; Solvent-based polyurethanes and polyesters; TRENCHCOAT™ protective films; TRYCITE™ polystyrene film; TUFLIN™ linear low density polyethylene resins; TYBRITE™ clear packaging film; VERSIFY™ elastomers and plastomers

Dow Hygiene and Medical is a recognized global leader in the hygiene, medical and adjacent fiber markets delivering innovative solutions in personal hygiene, medical end-use products and fiber related markets. Key materials and technology segments include back sheets, nonwoven fibers, elastic components, sealants, binders, additives and dispersants. As a solutions provider across the polyethylene, elastomers, binders, polyolefin emulsions and acrylic product families, Dow Hygiene and Medical delivers a broad and deep product portfolio as well as the expertise and resources to serve the entire value chain, meeting the needs of hygiene and medical markets in both emerging and developed geographies.

Products: ACRYSOL™ additives; AFFINITY™ polyolefin elastomers; ASPUN™ fiber grade resins; ATTANE™ ultra low density polyethylene resins; DOW™ HEALTH+™ resins; DOWLEX™ polyethylene resins; DOW™ low density polyethylene resins; ELITE™ enhanced polyethylene resins; ENGAGE™ polyolefin elastomers; HYPOD™ polyolefin dispersions; INFUSE™ olefin block copolymers; PRIMAL™ acrylic binders; RHOPLEX™ acrylic binders; ROVACE™ acrylic binders; SARANEX™ barrier films; TAMOL™ dispersants; VERSIFY™ plastomers and elastomers

The Performance Plastics business also includes the results of Polypropylene Licensing and Catalyst, which sets the standard for polypropylene process technologies and works closely with customers to elevate their manufacturing capability, enabling them to produce differentiated polypropylene resins. The Performance Plastics segment also includes the results of Univation Technologies, LLC and a portion of the results of EQUATE Petrochemical Company K.S.C., The Kuwait Olefins Company K.S.C. and SCG-Dow Group, all joint ventures of the Company.
 
Divestiture
On September 30, 2011, the Company sold its global Polypropylene business to Braskem SA. The transaction did not include Dow's Polypropylene Licensing and Catalyst business. The Polypropylene business was reported in the Performance Plastics segment through the date of the divestiture.

Transfers of products between operating segments are generally valued at cost. However, transfers of products to Agricultural Sciences from other segments are generally valued at market-based prices; the revenues generated by these transfers in the first six months of 2012 and 2011 were immaterial and eliminated in consolidation.

Operating Segments
Three Months Ended
 
Six Months Ended
In millions
Jun 30,
2012

 
Jun 30,
2011

 
Jun 30,
2012

 
Jun 30,
2011

Sales by operating segment
 
 
 
 
 
 
 
Electronic and Functional Materials
$
1,151

 
$
1,197

 
$
2,272

 
$
2,331

Coatings and Infrastructure Solutions
1,888

 
2,002

 
3,591

 
3,734

Agricultural Sciences
1,676

 
1,500

 
3,514

 
3,106

Performance Materials
3,369

 
3,858

 
6,842

 
7,399

Performance Plastics
3,711

 
4,441

 
7,302

 
8,484

Feedstocks and Energy
2,657

 
2,963

 
5,592

 
5,551

Corporate
61

 
85

 
119

 
174

Total
$
14,513

 
$
16,046

 
$
29,232

 
$
30,779

EBITDA (1) by operating segment
 
 
 
 
 
 
 
Electronic and Functional Materials
$
287

 
$
287

 
$
530

 
$
544

Coatings and Infrastructure Solutions
337

 
368

 
541

 
618

Agricultural Sciences
307

 
287

 
758

 
693

Performance Materials
350

 
481

 
682

 
1,045

Performance Plastics
760

 
958

 
1,478

 
1,939

Feedstocks and Energy
134

 
254

 
332

 
502

Corporate
(215
)
 
(303
)
 
(653
)
 
(1,067
)
Total
$
1,960

 
$
2,332

 
$
3,668

 
$
4,274

Equity in earnings (losses) of nonconsolidated affiliates by operating segment (included in EBITDA)
 
 
Electronic and Functional Materials
$
35

 
$
25

 
$
54

 
$
49

Coatings and Infrastructure Solutions
45

 
79

 
67

 
147

Agricultural Sciences
(1
)
 

 

 
3

Performance Materials
(20
)
 
(4
)
 
(37
)
 
(9
)
Performance Plastics
39

 
59

 
73

 
121

Feedstocks and Energy
52

 
138

 
177

 
293

Corporate
(2
)
 
(6
)
 
(17
)
 
(15
)
Total
$
148

 
$
291

 
$
317

 
$
589


(1)
The Company uses EBITDA (which Dow defines as earnings (i.e., "Net Income") before interest, income taxes, depreciation and amortization) as its measure of profit/loss for segment reporting purposes. EBITDA by operating segment includes all operating items relating to the businesses, except depreciation and amortization; items that principally apply to the Company as a whole are assigned to Corporate. A reconciliation of EBITDA to “Income Before Income Taxes” is provided below.


Reconciliation of EBITDA to “Income Before Income Taxes”
Three Months Ended
 
Six Months Ended
In millions
Jun 30,
2012

 
Jun 30,
2011

 
Jun 30,
2012

 
Jun 30,
2011

EBITDA
$
1,960

 
$
2,332

 
$
3,668

 
$
4,274

- Depreciation and amortization
674

 
697

 
1,353

 
1,428

+ Interest income
10

 
10

 
16

 
17

- Interest expense and amortization of debt discount
312

 
328

 
641

 
705

Income Before Income Taxes
$
984

 
$
1,317

 
$
1,690

 
$
2,158




Geographic Areas
Three Months Ended
 
Six Months Ended
In millions
Jun 30,
2012

 
Jun 30,
2011

 
Jun 30,
2012

 
Jun 30,
2011

Sales by geographic area
 
 
 
 
 
 
 
United States
$
4,785

 
$
5,238

 
$
9,635

 
$
10,020

Europe, Middle East and Africa
4,867

 
5,713

 
10,234

 
11,071

Rest of World
4,861

 
5,095

 
9,363

 
9,688

Total
$
14,513

 
$
16,046

 
$
29,232

 
$
30,779