Note 16. Segment Information

The Company’s segments and their product and service offerings are summarized below:

Variable Print

The Variable Print segment includes the Company’s U.S. short-run and transactional printing operations. This segment’s primary product offerings include commercial and digital print, direct mail, labels, statement printing, forms and packaging. The Variable Print segment accounted for 44.9% of the Company’s consolidated net sales in 2017.

Strategic Services

The Strategic Services segment includes the Company’s logistics services, print management offerings and digital and creative solutions. The Strategic Services segment accounted for 25.4% of the Company’s consolidated net sales in 2017.

International

The International segment includes the Company’s non-U.S. printing operations in Asia, Latin America and Canada. This segment’s primary product and service offerings include commercial and digital print, direct mail, packaging, forms, labels, manuals, statement printing, logistics services and digital and creative solutions. Additionally, this segment includes the Company’s business process outsourcing and Global Turnkey Solutions operations. Business process outsourcing provides transactional print and outsourcing services, statement printing, direct mail and print management offerings through its operations in Europe, Asia and North America. Global Turnkey Solutions provides outsourcing capabilities, including product configuration, customized kitting and order fulfillment for technology, medical device and other companies around the world through its operations in Europe, North America and Asia. The International segment accounted for 29.7% of the Company’s consolidated net sales in 2017.

Corporate

Corporate consists of unallocated selling, general and administrative activities and associated expenses including, in part, executive, legal, finance, communications, certain facility costs and LIFO inventory provisions. In addition, certain costs and earnings of employee benefit plans, such as pension and other postretirement benefits plan expense (income) and share-based compensation, are included in Corporate and not allocated to the operating segments. Corporate also manages the Company’s cash pooling structures, which enables participating international locations to draw on the Company’s international cash resources to meet local liquidity needs.

Information by Segment

The Company utilizes income (loss) from operations as the primary measure of segment earnings (loss). This is the measure of profitability used by the Company’s chief operating decision-maker and is most consistent with the presentation of profitability reported within the Consolidated Financial Statements.

	Total Sales		Intersegment Sales			Net Sales		Income (Loss) from Operations			Assets of Operations		Depreciation and Amortization		Capital Expenditures
Year ended December 31, 2017

Variable Print	$	3,129.1	$	(16.0	)	$	3,113.1	$	189.0		$	1,514.0	$	114.7	$	31.7
Strategic Services		1,936.5		(170.8	)		1,765.7		3.4			577.7		18.0		7.3
International		2,104.0		(43.2	)		2,060.8		89.2			1,614.8		54.6		45.9
Total operating segments		7,169.6		(230.0	)		6,939.6		281.6			3,706.5		187.3		84.9
Corporate		—		—			—		(55.1	)		198.0		4.1		23.6
Total operations	$	7,169.6	$	(230.0	)	$	6,939.6	$	226.5		$	3,904.5	$	191.4	$	108.5

Year ended December 31, 2016

Variable Print	$	3,155.0	$	(9.6	)	$	3,145.4	$	(349.5	)	$	1,619.4	$	121.5	$	56.9
Strategic Services		1,883.9		(157.0	)		1,726.9		26.8			603.9		19.4		12.7
International		2,003.3		(42.6	)		1,960.7		150.7			1,398.3		61.0		32.8
Total operating segments		7,042.2		(209.2	)		6,833.0		(172.0	)		3,621.6		201.9		102.4
Corporate		—		—			—		(128.6	)		647.2		2.3		20.7
Total operations	$	7,042.2	$	(209.2	)	$	6,833.0	$	(300.6	)	$	4,268.8	$	204.2	$	123.1

Year ended December 31, 2015

Variable Print	$	3,224.1	$	(9.2	)	$	3,214.9	$	208.2		$	2,150.8	$	134.1	$	52.3
Strategic Services		1,752.0		(147.4	)		1,604.6		39.5			475.2		19.5		19.0
International		2,101.8		(40.6	)		2,061.2		86.7			1,424.1		75.7		45.4
Total operating segments		7,077.9		(197.2	)		6,880.7		334.4			4,050.1		229.3		116.7
Corporate		—		—			—		(97.1	)		226.2		3.2		16.9
Total operations	$	7,077.9	$	(197.2	)	$	6,880.7	$	237.3		$	4,276.3	$	232.5	$	133.6

Corporate assets primarily consisted of the following items at December 31, 2017, 2016 and 2015:

	2017			2016		2015
Cash and cash equivalents	$	(37.5	)	$	19.3	$	(45.9	)
Deferred income tax assets, net of valuation allowances		36.7			67.5		41.8
Software, net		41.6			43.0		48.5
Deferred compensation plan and Company owned life insurance assets		88.6			75.3		77.4
Investment in LSC and Donnelley Financial		—			328.7		—
Property, plant and equipment, net		29.6			30.2		41.6
Other		39.0			83.2		62.8
Total Corporate assets	$	198.0		$	647.2	$	226.2

Restructuring, impairment and other charges-net by segment for the years ended December 31, 2017, 2016 and 2015 are described in Note 4, Restructuring, Impairments and Other Charges.