-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 WPjWWpiQIabmpGxeZkUTqNS9N83oREcdBNkKtQQRLf0o6I3QSJiOiS28O1fbyuMI
 mYXXkhGtWo7LXLMy5alDYg==

<SEC-DOCUMENT>0000769993-10-000551.txt : 20101220
<SEC-HEADER>0000769993-10-000551.hdr.sgml : 20101220
<ACCEPTANCE-DATETIME>20101220165938
ACCESSION NUMBER:		0000769993-10-000551
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20101214
FILED AS OF DATE:		20101220
DATE AS OF CHANGE:		20101220

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Jones Adrian M
		CENTRAL INDEX KEY:			0001359316

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-11421
		FILM NUMBER:		101263430

	MAIL ADDRESS:	
		STREET 1:		C/O GOLDMAN, SACHS & CO.
		STREET 2:		85 BROAD STREET
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10004

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			DOLLAR GENERAL CORP
		CENTRAL INDEX KEY:			0000029534
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-VARIETY STORES [5331]
		IRS NUMBER:				610502302
		STATE OF INCORPORATION:			TN
		FISCAL YEAR END:			0201

	BUSINESS ADDRESS:	
		STREET 1:		100 MISSION RIDGE
		CITY:			GOODLETTSVILLE
		STATE:			TN
		ZIP:			37072
		BUSINESS PHONE:		6158554000

	MAIL ADDRESS:	
		STREET 1:		100 MISSION RIDGE
		CITY:			GOODLETTSVILLE
		STATE:			TN
		ZIP:			37072

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	TURNER CAL
		DATE OF NAME CHANGE:	19710401

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	TURNER J L & SON INC
		DATE OF NAME CHANGE:	19710401
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>dg420101214amj_ex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-12-14</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000029534</issuerCik>
        <issuerName>DOLLAR GENERAL CORP</issuerName>
        <issuerTradingSymbol>DG</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001359316</rptOwnerCik>
            <rptOwnerName>Jones Adrian M</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O GOLDMAN, SACHS &amp; CO.</rptOwnerStreet1>
            <rptOwnerStreet2>200 WEST STREET</rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10282</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2010-12-14</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>1800</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>30.914</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>52474665</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnotes</value>
                    <footnoteId id="F1"/>
                    <footnoteId id="F2"/>
                    <footnoteId id="F3"/>
                    <footnoteId id="F4"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2010-12-17</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>P</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>1800</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>30.6506</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>52476465</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnotes</value>
                    <footnoteId id="F1"/>
                    <footnoteId id="F2"/>
                    <footnoteId id="F3"/>
                    <footnoteId id="F4"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">The Reporting Person is a managing director of Goldman, Sachs &amp; Co. (&quot;Goldman Sachs&quot;). Goldman Sachs is a wholly-owned
 subsidiary of The Goldman Sachs Group, Inc. (&quot;GS Group&quot;). The Reporting Person disclaims beneficial ownership of the
 securities reported herin except to the extent of his pecuniary interest therein, if any.</footnote>
        <footnote id="F2">The shares of common stock, par value $0.875 per share (the &quot;Common Stock&quot;), of Dollar General Corporation (the &quot;Company&quot;)
 reported herein as indirectly purchased and sold were beneficially owned directly by Goldman Sachs and indirectly by GS
 Group. Without admitting any legal obligation, Goldman Sachs or another wholly-owned subsidiary of GS Group will remit
 appropriate profits, if any, to the Company.</footnote>
        <footnote id="F3">GS Group may be deemed to beneficially own 1,525 restricted stock units that were granted to Adrian M. Jones in his capacity
 as a director of the Company pursuant to the Amended and Restated 2007 Stock Incentive Plan for Key Employees of Dollar
 General Corporation and Its Affiliates. The restricted stock units represent a contingent right to receive shares of Common
 Stock upon vesting and vest in three equal installments on each of the Company's first, second, and third annual
 shareholders' meetings immediately following the grant date, which was November 18, 2009. Mr. Jones has an understanding
 with GS Group pursuant to which he holds such shares for the benefit of GS Group.</footnote>
        <footnote id="F4">GS Group and Goldman Sachs may be deemed to beneficially own indirectly 52,474,940 shares of Common Stock of the Company by
 reason of the indirect beneficial ownership of such shares by certain investment partnerships (the &quot;GS Funds&quot;) and GSUIG,
 L.L.C. (&quot;GSUIG&quot;, and together with the GS Funds, the &quot;Investing Entities&quot;). The Investing Entities may be deemed to
 beneficially own indirectly 52,474,940 shares of Common Stock by reason of the direct beneficial ownership of such shares by
 Buck Holdings, L.P., a limited partnership whose general partner is Buck Holdings, LLC. The membership interests of Buck
 Holdings, LLC are held by a private investor group, which includes the Investing Entities. Goldman Sachs is the investment
 manager of the GS Funds. Affiliates of Goldman Sachs and GS Group are the general partner, managing limited partner,
 managing partner or investment manager of the GS Funds. GSUIG is a wholly-owned subsidiary of GS Group.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Yvette Kosic, Attorney-in-fact</signatureName>
        <signatureDate>2010-12-20</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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