8-K

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

_________________

FORM 8-K

Current Report

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of Report (Date of earliest event reported):  August 5, 2004

Dollar General Corporation

(Exact Name of Registrant as Specified in Charter)

Tennessee	001-11421		61-0502302
(State or Other Jurisdiction of Incorporation)	(Commission File Number)		(I.R.S. Employer Identification No.)
100 Mission Ridge Goodlettsville, Tennessee		37072
(Address of Principal Executive Offices)		(Zip Code)

Registrant’s telephone number, including area code:   (615) 855-4000

ITEM 7.

FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS

(a)

Financial Statements.

None.

(b)

Pro Forma Financial Information.  None.

(c)

Exhibits.  See Exhibit Index immediately following the signature page hereto.

ITEM 9.

REGULATION FD DISCLOSURE

On August 5, 2004, Dollar General Corporation issued a news release regarding sales results for the four-week period, thirteen-week period, and twenty-six week period ended July 30, 2004, new store openings and store closings, and the planned conference call and webcast regarding second quarter earnings. The news release is attached hereto as Exhibit 99 and incorporated by reference as if fully set forth herein.

ITEM 12.

RESULTS OF OPERATIONS AND FINANCIAL CONDITION

The information set forth in Item 9 above is incorporated herein by this reference.

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Date:  August 5, 2004	DOLLAR GENERAL CORPORATION
	By:	/s/ Susan S. Lanigan
		Susan S. Lanigan Senior Vice President, General Counsel and Corporate Secretary

EXHIBIT INDEX

Exhibit No.

Description

99

News release dated August 5, 2004.

EX-99

Financial and Media Contact:

Emma Jo Kauffman

(615) 855-5525

DOLLAR GENERAL REPORTS INCREASED JULY SALES; OPENS 61 NEW STORES; ANNOUNCES SECOND QUARTER CONFERENCE CALL

GOODLETTSVILLE, Tenn. – August 5, 2004 – Dollar General Corporation (NYSE: DG) today reported total retail sales for the July four-week period ended July 30, 2004, equaled $552.6 million compared with $494.3 million last year, an increase of 11.8 percent. Same-store sales for the July period increased 3.6 percent.  The average customer purchase in July was approximately $8.31 compared to $8.27 in the same period last year.  Customer transactions in same-stores increased approximately 3.2 percent.

July sales by major merchandise category were as follows:

	FY 2004	FY 2003	Est. Same-Store
	Percent of Sales	Percent of Sales	Sales Change
Highly Consumable	65%	64%	+6%
Seasonal	15%	15%	+2%
Home Products	11%	12%	-8%
Basic Clothing	9%	9%	+5%

For the thirteen-week period ended July 30, 2004, Dollar General total retail sales increased 11.2 percent to $1.8 billion from $1.7 billion for the thirteen-week period ended August 1, 2003.  Same-store sales for the thirteen-week period increased 3.2 percent.  

For the 26 weeks ended July 30, 2004, Dollar General total retail sales increased 11.3 percent to $3.6 billon from $3.2 billion in the same period a year ago.  Same-store sales for the 26 weeks increased 3.1 percent.

New Store Openings

The Company opened 61 Dollar General stores in 22 states during the four-week period ended July 30, 2004.  The Company closed two Dollar General stores during the period.  Year-to-date, the Company has opened 418 Dollar General stores and two Dollar General Markets and has closed 41 Dollar General stores.

Earnings Conference Call Information

Dollar General is scheduled to announce earnings for the second quarter ended July 30, 2004, on Thursday, August 26, 2004.  The Company will host a conference call on Thursday, August 26, 2004, at 10 a.m. EDT to discuss the quarter’s results.  The security code for the conference call is “Dollar General.”  If you wish to participate, please call (334) 260-2280 at least 10 minutes before the conference call is scheduled to begin.  The call will also be broadcast live online at www.dollargeneral.com. A replay of the conference call will be available until 5 p.m. EDT on Thursday, September 9, online or by calling (334) 323-7226.  The access code for the replay is 40954 and the pass code is 86362.

About Dollar General

Dollar General is a Fortune 500^® discount retailer with 7,079 neighborhood stores as of July 30, 2004.  Dollar General stores offer convenience and value to customers by offering consumable basic items that are frequently used and replenished, such as food, snacks, health and beauty aids and cleaning supplies, as well as a selection of basic apparel, housewares and seasonal items at everyday low prices.  The Company store support center is located in Goodlettsville, Tennessee. Dollar General’s Web site can be reached at www.dollargeneral.com.

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