Exhibit 99

             Dillard's, Inc. Reports March Sales Results

    LITTLE ROCK, Ark.--(BUSINESS WIRE)--April 7, 2005--Dillard's, Inc.
(NYSE: DDS) ("Dillard's" or the "Company") announced today that sales
for the five weeks ended April 2, 2005 were $636,579,000 compared to
sales for the five weeks ended April 3, 2004 of $691,009,000. Sales
decreased 8% for the five-week period on both a total and comparable
store basis.
    Sales for the nine weeks ended April 2, 2005 were $1,290,070,000
compared to sales for the nine weeks ended April 3, 2004 of
$1,311,989,000. Sales decreased 2% for the nine-week period on both a
total and comparable store basis.
    During the five weeks ended April 2, 2005, sales in the Eastern
region were significantly above the Company's average trend. Sales
were in line with trend in the Western region and below trend in the
Central region.
    During the five weeks ended April 2, 2005, sales of lingerie and
accessories, shoes and cosmetics significantly exceeded the Company's
average trend. Sales of women's apparel and men's apparel were
significantly below trend.
    Dillard's, Inc. is one of the nation's largest fashion apparel and
home furnishing retailers. The Company's stores operate with one name,
Dillard's, and span 29 states. Dillard's stores offer a broad
selection of merchandise, including products sourced and marketed
under Dillard's exclusive brand names.

    CONTACT: Dillard's, Inc., Little Rock
             Julie J. Bull, 501-376-5965