8-K

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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


                        _________________________________

                                    FORM 8-K

                             CURRENT REPORT PURSUANT
                          TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

       Date of report (Date of earliest event reported): September 2, 2004



                                 Dillard's, Inc.
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             (Exact Name of Registrant as Specified in its Charter)


                                    Delaware
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                 (State or Other Jurisdiction of Incorporation)



                1-6140                                   71-0388071
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        (Commission File Number)                      (I.R.S. Employer
                                                     Identification No.)

          1600 Cantrell Road
         Little Rock, Arkansas                             72201
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(Address of Principal Executive Offices)                 (Zip Code)


                                 (501) 376-5200
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              (Registrant's Telephone Number, Including Area Code)


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          (Former Name or Former Address, if Changed Since Last Report)




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Item 7.01  Regulation FD Disclosure.
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     On September 2, 2004, the registrant issued a press release announcing
sales for the four weeks ended August 28, 2004. A copy of the press release is
furnished as Exhibit 99.



Item 9.01  Financial Statements and Exhibits.
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     99    Press Release dated September 2, 2004.







                                    SIGNATURE

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                         DILLARD'S, INC.



DATED: September 2, 2004                 By: /s/ James I. Freeman
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                                         Name: James I. Freeman
                                         Title: Senior Vice President &
                                                Chief Financial Officer







                                  EXHIBIT INDEX


Exhibit No.              Description
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   99            Press Release dated September 2, 2004.

EX-99

                                                                      Exhibit 99

             Dillard's, Inc. Reports August Sales Results

    LITTLE ROCK, Ark.--(BUSINESS WIRE)--Sept. 2, 2004--Dillard's, Inc.
(NYSE:DDS) ("Dillard's" or the "Company") announced today that sales
for the four weeks ended August 28, 2004 were $553,337,000 compared to
sales for the four weeks ended August 30, 2003 of $575,433,000. Total
sales declined 4% for the 4-week period. Sales in comparable stores
declined 5% for the 4-week period. The Company notes that two days of
sales tax holiday shopping in Texas, North Carolina, South Carolina
and Iowa occurred in July of 2003 and in August of 2004. Management
believes that the positive impact of the sales tax holiday shift on
August comparable sales results approximates 1%, which was
substantially offset by the negative impact of Hurricane Charley in
the Company's Florida stores.
    Sales for the 30 weeks ended August 28, 2004 were $4,079,112,000
compared to sales for the 30 weeks ended August 30, 2003 of
$4,110,829,000. Sales declined 1% for the 30-week period on both a
total and comparable store basis.
    During the four weeks ended August 28, 2004, sales in the
Company's Western region were strongest, exceeding the average sales
performance in total stores. Sales in the Central region were slightly
above trend. Sales in the Eastern region were below trend.
    During the four weeks ended August 28, 2004, sales of accessories,
shoes, lingerie and cosmetics considerably exceeded the Company's
average sales performance. Sales in the children's area were above
trend. Sales in the home categories were slightly below trend. Weaker,
below trend, sales were noted in the men's and women's and juniors'
areas.
    Dillard's, Inc. is one of the nation's largest fashion apparel and
home furnishing retailers. The Company's stores operate with one name,
Dillard's, and span 29 states. Dillard's stores offer a broad
selection of merchandise, including products sourced and marketed
under Dillard's exclusive brand names.

    CONTACT: Dillard's, Inc.
             Julie J. Bull, 501-376-5965