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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 GOzgKJx7oIb5Y+egYvM6TZmA3OUDUdbbDhImgLT8pIeVD0i0pPtpSGYaR1yjg5pd
 jCad1ZQp0Lu+Lz+5+KkM6g==

<SEC-DOCUMENT>0000025354-05-000001.txt : 20050105
<SEC-HEADER>0000025354-05-000001.hdr.sgml : 20050105
<ACCEPTANCE-DATETIME>20050105120450
ACCESSION NUMBER:		0000025354-05-000001
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20050103
FILED AS OF DATE:		20050105
DATE AS OF CHANGE:		20050105

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Schmitz Ervin W
		CENTRAL INDEX KEY:			0001311652

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-10204
		FILM NUMBER:		05511106

	BUSINESS ADDRESS:	
		BUSINESS PHONE:		314-231-1575

	MAIL ADDRESS:	
		STREET 1:		14203 PARLIAMENT DRIVE
		CITY:			CHESTERFIELD
		STATE:			MO
		ZIP:			63017

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			CPI CORP
		CENTRAL INDEX KEY:			0000025354
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-PERSONAL SERVICES [7200]
		IRS NUMBER:				431256674
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0206

	BUSINESS ADDRESS:	
		STREET 1:		1706 WASHINGTON AVE
		CITY:			ST LOUIS
		STATE:			MO
		ZIP:			63103-1790
		BUSINESS PHONE:		3142311575

	MAIL ADDRESS:	
		STREET 1:		1706 WASHINGTON AVE
		CITY:			ST LOUIS
		STATE:			MO
		ZIP:			63103
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>primary_doc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2005-01-03</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000025354</issuerCik>
        <issuerName>CPI CORP</issuerName>
        <issuerTradingSymbol>CPY</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001311652</rptOwnerCik>
            <rptOwnerName>Schmitz Ervin W</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>14203 PARLIAMENT DRIVE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>CHESTERFIELD</rptOwnerCity>
            <rptOwnerState>MO</rptOwnerState>
            <rptOwnerZipCode>63017</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Chief Information Officer</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>CPI Corp. Commom</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>76</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
        <nonDerivativeHolding>
            <securityTitle>
                <value>CPI Corp. Commom</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>570</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>401(k) Plan</value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <remarks>570 shares are held in Trust by American Express Trust Company, Trustee for the CPI Corp. Employees' Profit Sharing Plan.</remarks>

    <ownerSignature>
        <signatureName>Ervin W. Schmitz</signatureName>
        <signatureDate>2005-01-05</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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