EXHIBIT 99.1


CERTIFICATION PURSUANT TO 18 U.S.C. SECTION
1350, AS ADOPTED PURSUANT TO SECTION 906
OF THE SARBANES-OXLEY ACT OF 2002

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002



In connection with the Annual Report of CPI Corp.
(the "Company") on Form 10-K/A for the period ending
February 1, 2003 as filed with the Securities and Exchange
Commission on the date hereof (the "Report"), I,
J. David Pierson, Chief Executive Officer of the Company,
certify, pursuant to 18 U.S.C. Subsection 1350, as adopted
pursuant to Subsection 906 of the Sarbanes-Oxley Act of 2002,
that:

(1) The Report fully complies with the requirements of
section 13(a) or 15(d) of the Securities and Exchange Act
of 1934; and

(2) The information contained in the Report fairly present,
in all material respects, the financial condition and the
results of operations of the Company.



By:  /s/ J. David Pierson
     --------------------------
         J. David Pierson
         Chief Executive Officer
         May 12, 2003