EX-23.(C) 5 c65649a2ex23-c.txt CONTENT OF PRICEWATERHOUSECOOPERS LLP EXHIBIT 23-C CONSENT OF INDEPENDENT ACCOUNTANTS We hereby consent to the use in this Pre-Effective Amendment No. 2 on Form S-1 to Registration Statement on Form S-2 for $50,000,000 Variable Denomination Subordinated Fixed Rate Term Notes (Registration No. 333-49846) of our report dated February 22, 2001 (except as to note 2 which is as of July 3, 2001 and note 7 which is as of April 19, 2001) relating to the financial statements and financial statement schedule of TruServ Corporation, which appears in such Registration Statement. /s/ PRICEWATERHOUSECOOPERS LLP Chicago, Illinois October 30, 2001