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Segment Reporting
9 Months Ended
Sep. 24, 2011
Segment Reporting [Abstract] 
Segment Reporting
Segment Reporting
Our reportable operating segments consist of Canada, the United States ("U.S.") and the United Kingdom ("U.K.") and our non-reportable operating segment and other business activities include Molson Coors International ("MCI") and Corporate.
The following table sets forth net sales by segment:

 
 
Thirteen Weeks Ended
 
Thirty-Nine Weeks Ended
 
 
September 24, 2011
 
September 25, 2010
 
September 24, 2011
 
September 25, 2010
 
 
(In millions)
Canada
$
598.9

 
$
539.8

 
$
1,557.4

 
$
1,471.8

U.K. 
327.2

 
313.4

 
943.6

 
888.9

MCI and Corporate
31.5

 
21.8

 
81.9

 
58.6

Eliminations(1)
(3.2
)
 

 
(4.5
)
 

 
Consolidated
$
954.4

 
$
875.0

 
$
2,578.4

 
$
2,419.3

 
 
 
 
 
 
 
 
 
(1)
Represents intersegment sales from the U.K. segment to the MCI segment.

Across each of our segments, no single customer accounted for more than 10% of our sales. Net sales represent sales to third-party external customers and affiliates. Intersegment revenues are eliminated in consolidation.
The following table sets forth income (loss) from continuing operations before income taxes by segment:

 
 
Thirteen Weeks Ended
 
Thirty-Nine Weeks Ended
 
 
September 24, 2011
 
September 25, 2010
 
September 24, 2011
 
September 25, 2010
 
 
(In millions)
Canada
$
162.0

 
$
161.6

 
$
346.0

 
$
347.8

U.S. 
99.4

 
135.3

 
372.4

 
389.9

U.K. 
25.3

 
34.3

 
64.4

 
67.8

MCI and Corporate
(61.3
)
 
(12.6
)
 
(190.4
)
 
(121.3
)
 
Consolidated
$
225.4

 
$
318.6

 
$
592.4

 
$
684.2


The following table sets forth total assets by segment:
 
 
As of
 
 
September 24, 2011
 
December 25, 2010
 
 
(In millions)
Canada
$
6,467.0

 
$
6,548.9

U.S. 
2,589.6

 
2,574.1

U.K. 
2,172.4

 
2,276.2

MCI and Corporate
1,200.6

 
1,297.8

Discontinued operations
0.3

 
0.6

 
Consolidated
$
12,429.9

 
$
12,697.6