CONTACT:  Kevin Caulfield                 FOR IMMEDIATE RELEASE
          Aimee St. Clair                 5/11/2000

ADOLPH COORS COMPANY ANNOUNCES TOP MANAGEMENT CHANGES, INCREASES QUARTERLY
DIVIDEND

     GOLDEN, Colo. -- William K. Coors, chairman of Adolph Coors Company,
today announced changes to the composition of the Boards of Directors of
Adolph Coors Company and the company's principal subsidiary, Coors Brewing
Company, as well as changes to the roles and responsibilities of the top
management of Coors Brewing Company.
     Effective today, Peter H. Coors -- formerly vice chairman and chief
executive officer, Coors Brewing Company -- will serve as chairman of Coors
Brewing Company and president and chief executive officer of Adolph Coors
Company. W. Leo Kiely III - formerly president and chief operating officer,
Coors Brewing Company - has been promoted to the position of president and
chief executive officer of Coors Brewing Company. William K. Coors -- formerly
chairman, Adolph Coors Company and Coors Brewing Company -- will continue to
serve as chairman of Adolph Coors Company and adds the role of chairman of
Coors Brewing Company's executive committee. Joseph Coors -- formerly vice
chairman, Adolph Coors Company -- will retire from the board of Adolph Coors
Company and serve as director emeritus for both Adolph Coors Company and Coors
Brewing Company. Joseph Coors had been a board member since 1942.
     "The changes announced today reflect the substantial contributions that
these individuals have made to the performance and strength of our company
during the past several years. They also show the confidence of our board in
the direction that these leaders have established for the future success of
Adolph Coors Company and Coors Brewing Company," said William K. Coors.
     The board of directors of Adolph Coors Company today also increased the
company's quarterly dividend to 18.5 cents per share from 16.5 cents - a 12.1%
increase. The increased dividend is payable June 15, 2000, to shareholders of
record May 31, 2000.

Adolph Coors Company (NYSE--RKY)