PRESS RELEASE

For Immediate Release

Date: July 21, 2010

Contact: Bruce W. Teeters, Sr. Vice President

Phone: (386) 274-2202

Facsimile: (386) 274-1223

CONSOLIDATED TOMOKA ANNOUNCES SECOND QUARTER EARNINGS

DAYTONA BEACH, FLORIDA - Consolidated-Tomoka Land Co. (NYSE Amex-CTO) today reported net income of $126,829 or $0.02 earnings per basic share for the quarter ended June 30, 2010, compared with net income of $187,809 or $0.03 earnings per basic share for the same period in 2009.  Earnings before depreciation, amortization and deferred taxes (EBDDT) totaled $0.16 per share in 2010's second quarter, compared with $0.20 per share in the corresponding period in 2009.  For the six months ended June 30, 2010, net income totaled $204,648 or $0.04 earnings per basic share and EBDDT totaled $0.29 per share.  The comparable numbers for the first six months of 2009 were net income of $510,015 or $0.09 earnings per basic share and EBDDT of $0.35 per share.

EBDDT is being provided to reflect the impact of the Company’s business strategy of investing in income properties utilizing tax deferred exchanges.  This strategy generates significant amounts of depreciation and deferred taxes.  The Company believes EBDDT is useful, along with net income, to understanding the Company’s operating results.

William H. McMunn, president and chief executive officer, stated, “Our portfolio of income properties continues to keep the Company profitable by generating over $4.8 million of revenues during the first six months of this year. The Company has seen no measurable improvement in the real estate sales market during the quarter. We believe the lack of lending sources to finance new projects coupled with weak consumer confidence is slowing recovery in this sector of our business. Management continues to focus on actions that will improve the value and salability of our prime commercial and residential properties.”

Consolidated-Tomoka Land Co. is a Florida-based company primarily engaged in converting Company owned agricultural lands into a portfolio of net lease income properties strategically located in the Southeast, through the efficient utilization of 1031 tax-deferred exchanges.  The Company has low long-term debt and currently generates over $9 million annually before tax cash flow from its income property portfolio.  The Company also engages in selective self-development of targeted income properties. The Company’s adopted strategy is designed to provide the financial strength and cash flow to weather difficult real estate cycles.  Visit our website at www.ctlc.com.

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“Safe Harbor”

Certain statements contained in this press release (other than statements of historical fact) are forward-looking statements.  The words “believe,” “estimate,” “expect,” “intend,” “anticipate,” “will,” “could,” “may,” “should,” “plan,” “potential,” “predict,” “forecast,” “project,” and similar expressions and variations thereof identify certain of such forward-looking statements, which speak only as of the dates on which they were made.  Forward-looking statements are made based upon management’s expectations and beliefs concerning future developments and their potential effect upon the Company.  There can be no assurance that future developments will be in accordance with management’s expectations or that the effect of future developments on the Company will be those anticipated by management.

The Company wishes to caution readers that the assumptions which form the basis for forward-looking statements with respect to or that may impact earnings for the quarter ended June 30, 2010, and thereafter include many factors that are beyond the Company’s ability to control or estimate precisely.  These risks and uncertainties include, but are not limited to, the strength of the real estate market in the City of Daytona Beach in Volusia County, Florida; the impact of a prolonged recession or further downturn in economic conditions; our ability to successfully execute acquisition or development strategies; any loss of key management personnel; changes in local, regional and national economic conditions affecting the real estate development business and income properties; the impact of environmental and land use regulations; the impact of competitive real estate activity; variability in quarterly results due to the unpredictable timing of land sales; the loss of any major income property tenants; and the availability of capital.  Additional information concerning these and other factors that could cause actual results to differ materially from those forward-looking statements is contained from time to time in the Company’s Securities and Exchange Commission filings, including, but not limited to, the Company’s Annual Report on Form 10-K. Copies of each filing may be obtained from the Company or the SEC.

While the Company periodically reassesses material trends and uncertainties affecting its results of operations and financial condition, the Company does not intend to review or revise any particular forward-looking statement referenced herein in light of future events.

Disclosures in this press release regarding the Company’s first quarter financial results are preliminary and are subject to change in connection with the Company’s preparation and filing of its Form 10-Q for the quarter ended June 30, 2010.  The financial information in this release reflects the Company’s preliminary results subject to completion of the quarterly review process.  The final results for the quarter may differ from the preliminary results discussed above due to factors that include, but are not limited to, risks associated with final review of the results and preparation of financial statements.

This release refers to certain non-GAAP financial measures.  As required by the SEC, the Company has provided a reconciliation of these measures to the most directly comparable GAAP measures with this release.  Non-GAAP measures as the Company has calculated them may not be comparable to similarly titled measures reported by other companies.

EARNINGS NEWS RELEASE
	QUARTER ENDED
	JUNE 30,		JUNE 30,
	2010		2009
REVENUES	$	3,807,061	$	5,263,530
NET INCOME	$	126,829	$	187,809
BASIC & DILUTED EARNINGS PER SHARE:
NET INCOME	$	0.02	$	0.03
	SIX MONTHS ENDED
	JUNE 30,		JUNE 30,
		2010		2009
REVENUES	$	7,512,940	$	9,109,457
NET INCOME	$	204,648	$	510,015
BASIC & DILUTED EARNINGS PER SHARE:
NET INCOME	$	0.04	$	0.09

RECONCILIATION OF NET INCOME TO EARNINGS BEFORE
DEPRECIATION, AMORTIZATION AND DEFERRED TAXES (EBDDT)
	QUARTER ENDED
	JUNE 30,		JUNE 30,
	2010		2009
NET INCOME	$	126,829	$	187,809
ADD BACK:
DEPRECIATION & AMORTIZATION		686,897		685,270
DEFERRED TAXES		84,020		260,631
EARNINGS BEFORE DEPRECIATION,  AMORTIZATION
AND DEFERRED TAXES	$	897,746	$	1,133,710
BASIC WEIGHTED AVERAGE SHARES OUTSTANDING		5,723,872		5,723,268
BASIC EBDDT PER SHARE	$	0.16	$	0.20
	SIX MONTHS ENDED
	JUNE 30,		JUNE 30,
		2010		2009
NET INCOME	$	204,648	$	510,015
ADD BACK:
DEPRECIATION & AMORTIZATION		1,379,800		1,368,157
DEFERRED TAXES		82,842		113,863
EARNINGS BEFORE DEPRECIATION,  AMORTIZATION
AND DEFERRED TAXES	$	1,667,290	$	1,992,035
BASIC WEIGHTED AVERAGE SHARES OUTSTANDING		5,723,607		5,724,879
BASIC EBDDT PER SHARE	$	0.29	$	0.35
EBDDT - EARNINGS BEFORE DEPRECIATION, AMORTIZATION, AND DEFERRED TAXES. EBDDT IS NOT A MEASURE OF OPERATING RESULTS OR CASH FLOWS FROM OPERATING ACTIVITIES AS DEFINED BY U.S. GENERALLY ACCEPTED ACCOUNTING PRINCIPLES. FURTHER, EBDDT IS NOT NECESSARILY INDICATIVE OF CASH AVAILABILITY TO FUND CASH NEEDS AND SHOULD NOT BE CONSIDERED AS AN ALTERNATIVE TO CASH FLOW AS A MEASURE OF LIQUIDITY. THE COMPANY BELIEVES, HOWEVER, THAT EBDDT PROVIDES RELEVANT INFORMATION ABOUT OPERATIONS AND IS USEFUL, ALONG WITH NET INCOME, FOR AN UNDERSTANDING OF THE COMPANY'S OPERATING RESULTS. EBDDT IS CALCULATED BY ADDING DEPRECIATION, AMORTIZATION, AND THE CHANGE IN DEFERRED INCOME TAXES TO NET INCOME AS THEY REPRESENT NON-CASH CHARGES.

CONSOLIDATED BALANCE SHEETS
	(UNAUDITED)
	JUNE 30,			DECEMBER 31,
	2010			2009
ASSETS	$			$
Cash		116,175			266,669
Investment Securities		5,030,410			4,966,864
Land and Development Costs		24,182,700			26,700,494
Intangible Assets		4,378,064			4,588,649
Other Assets		8,640,057			6,067,023
	$	42,347,406		$	42,589,699
Property, Plant and Equipment:
Land, Timber and Subsurface Interests		14,517,130			13,960,019
Golf Buildings, Improvements and Equipment		11,859,667			11,798,679
Income Properties Land, Buildings and Improvements		119,844,094			119,800,091
Other Building, Equipment and Land Improvements		3,262,345			3,262,345
Total Property, Plant and Equipment		149,483,236			148,821,134
Less, Accumulated Depreciation and Amortization		(16,004,916	)		(14,835,701	)
Net - Property, Plant and Equipment		133,478,320			133,985,433
TOTAL ASSETS	$	175,825,726		$	176,575,132
LIABILITIES
Accounts Payable		512,719			864,186
Accrued Liabilities		7,478,871			7,385,250
Accrued Stock Based Compensation		795,850			1,428,641
Pension Liability		1,418,138			1,377,719
Deferred Income Taxes		34,358,210			34,275,368
Notes Payable		13,087,562			13,210,389
TOTAL LIABILITIES	$	57,651,350		$	58,541,553
SHAREHOLDERS' EQUITY
Common Stock		5,723,980			5,723,268
Additional Paid in Capital		5,155,438			5,131,246
Retained Earnings		108,729,402			108,639,227
Accumulated Other Comprehensive Loss		(1,434,444	)		(1,460,162	)
TOTAL SHAREHOLDERS' EQUITY	$	118,174,376		$	118,033,579
TOTAL LIABILITIES AND
SHAREHOLDERS' EQUITY	$	175,825,726		$	176,575,132

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