UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

(Amendment No.     )

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THE HILLSHIRE BRANDS COMPANY

(Name of Registrant as Specified in its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

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*** Exercise Your Right to Vote ***

Important Notice Regarding the Availability of Proxy Materials for the

Shareholder Meeting to Be Held on October 24, 2013.

	Meeting Information
THE HILLSHIRE BRANDS COMPANY	Meeting Type:          Annual Meeting
	For holders as of:    September 3, 2013
THE HILLSHIRE BRANDS COMPANY   400 SOUTH JEFFERSON STREET   CHICAGO, IL 60607	Date:    October 24, 2013       Time: 9:30 - 11:00 a.m., Central Time
	Location:	Westin Chicago Northwest
		400 Park Boulevard
		Itasca, IL 60143
	You are receiving this communication because you hold shares in the company named above.
	This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.hillshirebrands.com/annualmeeting or easily request a paper copy (see reverse side).
	We encourage you to access and review all of the important information contained in the proxy materials before voting.
	See the reverse side of this notice to obtain proxy materials and voting instructions.

Before You Vote  

How to Access the Proxy Materials

Proxy Materials Available to VIEW or RECEIVE:

NOTICE AND PROXY STATEMENT        ANNUAL REPORT        

How to View Online:

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How To Vote  

Please Choose One of the Following Voting Methods

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	Voting Items
	The Board of Directors recommends you vote FOR each of the nominees for director.
	1.     Election of 9 directors		The Board of Directors recommends you vote FOR proposals 2 and 3.
	Nominees:
	1a.	Todd A. Becker	2.	Ratification of the appointment of PricewaterhouseCoopers LLP as independent registered public accountants for fiscal 2014.
	1b.	Christopher B. Begley	3.	Advisory vote to approve executive compensation.
	1c.	Ellen L. Brothers	NOTE: Such other business as may properly come before the meeting
			or any adjournment thereof.
	1d.	Sean M. Connolly
	1e.	Laurette T. Koellner
	1f.	Craig P. Omtvedt
	1g.	Sir lan Prosser
	1h.	Jonathan P. Ward
	1i.	James D. White