4.	Business Acquisitions and Trademark Investment

In December 2011, the company acquired CoffeeCompany, a leading Dutch café store operator in the Netherlands; Tea Forte, a producer of ultra premium teas that are marketed world wide; and a portion of House of Coffee, a leading foodservice provider of coffee and tea products in Norway and Denmark for a total of $29 million plus a performance-based contingent purchase price payment up to $7 million.The majority of the House of Coffee business was acquired by the company's Norwegian joint venture partner, Kaffehuset Friele, in which the company holds a 45-percent minority interest. These acquisitions have added approximately $17 million to goodwill, which will likely be adjusted once the purchase accounting for these acquisitions is finalized.

Subsequent to the end of the second quarter of 2012, the company agreed to pay €115 million to Philips Electronics (Philips) to acquire their ownership interest in the Senseo coffee trademark. This acquisition will provide Sara Lee with full ownership of the Senseo trademark, which was previously co-owned with Philips. The trademark asset will be amortized over a 20 year life beginning in the third quarter of 2012. The company also expects to pay an additional €55 million to Philips in the third quarter to terminate the prior Senseo coffee equipment manufacturing agreement and to reimburse Philips for other project costs and it is expected that the majority of these payments will be expensed.