Intangible Assets And Goodwill (Tables)

12 Months Ended

Jul. 02, 2011

Intangible Assets And Goodwill

Schedule Of Intangible Assets

In millions	Gross		Accumulated Amortization		Net Book Value
2011
Intangible assets subject to amortization
Trademarks		$231		$104		$127
Customer relationships		142		106		36
Computer software		411		313		98
Other contractual agreements		10		5		5
		$794		$528		$266
Trademarks and brand names not subject to amortization						56
Net book value of intangible assets						$322
2010
Intangible assets subject to amortization
Trademarks		$160		$  81		$  79
Customer relationships		100		87		13
Computer software		352		258		94
Other contractual agreements		5		4		1
		$617		$430		187
Trademarks and brand names not subject to amortization						54
Net book value of intangible assets						$241

Goodwill By Reportable Segment

In millions	North Ame- rican Retail		North American Food- service		Inter- national Beverage		Inter- national Bakery		Total
Net book value at June 27, 2009
Gross goodwill		$103		$ 729		$322		$ 705		$  1,859
Accumulated impairment losses		–		(489)		(92)		(524)		(1,105)
Net goodwill		103		240		230		181		754
Foreign exchange/other		–		–		(16)		(19)		(35)
Net book value at July 3, 2010
Gross goodwill		103		729		306		686		1,824
Accumulated impairment losses		–		(489)		(92)		(524)		(1,105)
Net goodwill		103		240		214		162		719
Foreign exchange/other		–		–		38		26		64
Acquisitions		36		–		23		–		59
Held for sale		–		(31)		–		–		(31)
Net book value at July 2, 2011
Gross goodwill		139		698		367		712		1,916
Accumulated impairment losses		–		(489)		(92)		(524)		(1,105)
Net goodwill		$139		$ 209		$275		$ 188		$    811