Intangible Assets and Goodwill (Tables)

12 Months Ended

Jun. 28, 2014

Schedule Of Intangible Assets

The primary components of the intangible assets reported in continuing operations and the related amortization expense are as follows: 

In millions	Gross Value		Accumulated Amortization		Net Book Value
2014
Intangible assets subject to amortization
Trademarks and brand names	$	87	$	5	$	82
Customer relationships	131		49		82
Computer software	143		123		20
Other contractual agreements	13		1		12
	$	374	$	178	196
Trademarks and brand names not subject to amortization					44
Net book value of intangible assets					$	240
2013
Intangible assets subject to amortization
Trademarks and brand names	31		4		27
Customer relationships	72		46		26
Computer software	133		112		21
Other contractual agreements	3		—		3
	$	239	$	162	77
Trademarks and brand names not subject to amortization					44
Net book value of intangible assets					$	121

Goodwill By Reportable Segment

The goodwill reported in continuing operations associated with each business segment and the changes in those amounts during 2014 and 2013 are as follows: 

In millions	Retail		Foodservice/Other			Total
Net Book Value at June 30, 2012
Gross goodwill	$	139	$	591		$	730
Accumulated impairment losses	—		(382		)	(382		)
Net goodwill	139		209			348
Net Book Value at June 29, 2013
Gross goodwill	139		591			730
Accumulated impairment losses	—		(382		)	(382		)
Net goodwill	139		209			348
Acquisitions	104		—			104
Net Book Value at June 28, 2014
Gross goodwill	243		591			834
Accumulated impairment losses	—		(382		)	(382		)
Net goodwill	$	243	$	209		$	452