EX-99.1 2 dex991.htm SLIDE PRESENTATION Slide Presentation
Lehman Bros. Back-To-School
Consumer Conference
September 6, 2007
Exhibit 99.1


Top Line Initiatives:  Today’s Panel
Dean Hollis
President & Chief Operating Officer,
Consumer Foods & International
Doug Knudsen
President, Sales
Al Bolles, Ph.D.
Executive Vice President, Research,
Quality & Innovation


Note on Forward-Looking Statements
This
presentation
contains
forward-looking
statements.
These
statements
are
based
on
management's
current
views
and
assumptions
of
future
events
and
financial
performance
and
are
subject
to
uncertainty
and
changes
in
circumstances.
Readers
of
this
presentation
should
understand
that
these
statements
are
not
guarantees
of
performance
or
results.
Many
factors
could
affect
the
company’s
actual
financial
results
and
cause
them
to
vary
materially
from
the
expectations
contained
in
the
forward-looking
statements.
These
factors
include,
among
other
things,
future
economic
circumstances,
industry
conditions,
the
company’s
ability
to
execute
its
operating
and
restructuring
plans,
availability
and
prices
of
raw
materials,
product
pricing,
competitive
environment
and
related
market
conditions,
operating
efficiencies,
the
ultimate
impact
of
the
recent
product
recall,
access
to
capital,
actions
of
governments
and
regulatory
factors
affecting
the
company's
businesses
and
other
risks
described
in
the
company’s
reports
filed
with
the
Securities
and
Exchange
Commission.
The
company
cautions
readers
not
to
place
undue
reliance
on
any
forward-looking
statements
included
in
this
presentation,
which
speak
only
as
of
the
date
made.
This
presentation
includes
certain
"non-GAAP"
financial
measures
as
defined
by
SEC
rules.
As
required
by
the
SEC
we
have
provided
a
reconciliation
of
those
measures
to
the
most
directly
comparable
GAAP
measures
and
presented
in
accordance
with
Generally
Accepted
Accounting
Principles
located
in
the
appendix
of
this
presentation.


The NEW
ConAgra Foods
A true operating company
that delivers
sustainable,
profitable growth.


Our Vision
company
growing
by nourishing lives
and finding a better way today
…one bite at a time!


“Must Do’s”
1.
Rewire…to unleash a better way
2.
Attack Cost Structure and Enhance Margins…
to fund growth
3.
Optimize the Portfolio…to drive return on investment
4.
Innovate…to achieve sustainable growth
5.
Exceed Customer and Consumer Expectations…
to deliver the promise
6.
Nourish Our People…to build a winning culture


“Must Do’s”
Significant Progress in Fiscal 2007
1.
Rewire…to unleash a better way
2.
Attack Cost Structure and Enhance Margins…
to fund growth
3.
Optimize the Portfolio…to drive return on investment
4.
Innovate…to achieve sustainable growth
5.
Exceed Customer and Consumer Expectations…
to deliver the promise
6.
Nourish Our People…to build a winning culture


“Must Do’s”
Focus Areas for Fiscal 2008
1.
Rewire…to unleash a better way
2.
Attack Cost Structure and Enhance Margins…
to fund growth
3.
Optimize the Portfolio…to drive return on investment
4.
Innovate…to achieve sustainable growth
5.
Exceed Customer and Consumer Expectations…
to deliver the promise
6.
Nourish Our People…to build a winning culture


Main Elements of Top Line Growth Initiatives
Grow the Core
More and Better Marketing, Channel Expansion
Manage the Mix
Brand Prioritization, Gold Store Initiative
Add More
Innovation Pipeline Started Summer ’07


Grow the Core
~$100 Million Increase
in A&P for ‘07
-
Increased by a third
-
At FYE, ~6% Sales
-
Effectiveness Factor
Focused On Core Equities Such As:
Chef Boyardee
Marie Callender’s
Hebrew National
Slim Jim
Orville Redenbacher’s
Healthy Choice
Fiscal 2007
Domestic Sales
+ 5%
as a Group
0%
1%
2%
3%
4%
5%
6%
2005
2006
2007
Consumer A&P as a % Sales


Grow the Core
Superior Marketing / Excellent Execution
Insight:
“Consumers Don’t Know Kosher”
Advertising Effectiveness Index:
Achieved 237
vs. Standard of 130
Gold Store Distribution
Grew from 4.5%
to 28%
Sales +8% in Fiscal 2007


ConAgra Foods:  Manage the Mix
Brand Segmentation
“Priority Investment”
vs. “Enabler”
“Enabler”
brands used for leverage
Priority Investment +4%*, Enabler +7%*
Q4 Sales 2007 (ongoing business)
Gold Store Initiative
Drive Categories
Shelf Placement
Assortment / Mix
75%
25%
Priority Investment Brands
Enabler Brands
*Please refer to Appendix for Reg
G reconciliation


Manage the Mix –
Gold Store Update
19% Increase During Fiscal 2007
6.9%
9.5%
29.1%
5.5%
5.2%
2.3%
8.8%
1.7%
43.3%
23.7%
37.2%
26.4%
26.0%
11.5%
14.2%
6.1%
0.9%
5.0%
18.9%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Total CAG
Canned Pasta
Liquid Eggs
Cooking Spray
Canned
Tomatoes
Hot Dogs
Whipped
Topping
Sloppy Joe
Sauce
Microwave
Popcorn
Meat Snacks
FY07 End
FY07 Start
25.8%
All categories increased distribution; 80%
exceeded goals
52.8%
52.8%
42.7%
31.6%
28.3%
20.3%
19.2%
6.1%
2.3%


TECHNOLOGY
CATEGORIES
TRENDS
BRANDS
Add More = Innovation
Quality, Health & Wellness, Convenience


Healthy Choice Steamers
Insights & Elements
Steaming = “Fresh & Healthy”
Patented Tray     One Step, Less Time


Blank for Commercial


Healthy Choice Panini’s
Insights & Elements
Whole Grain     Crispy Bread     Protein Content     Patented Tray


Blank for Commercial


Blank for Commercial


Orville Redenbacher’s Naturals
Insights & Elements
Gourmet Flavors     All Natural     One Step Convenience


Chef Boyardee Mac & Cheese
Insights & Elements
91% Overlap Between Chef Users and Mac & Cheese Category
Real Cheese, Calcium     Convenient


Blank for Commercial


Main Elements of Top Line Growth Initiatives
Grow the Core
More and Better Marketing, Channel Expansion
Manage the Mix
Brand Prioritization, Gold Store Initiative
Add More
Innovation Pipeline Started Summer ’07



Non-GAAP Reconciliation
(Dollars in millions)
% Change
Priority Investment Brands Net Sales
$
1,188
$
1,170
2
%
Peter Pan Net Sales
2
(28)
Priority Investment Brands Adjusted Net Sales
$
1,190
$
1,142
4
%
(Dollars in millions)
% Change
Non-Priority Investment Brands Net Sales
$
238
$
235
1
%
Refrigerated Pizza Business Net Sales
—  
(13)
Non-Priority Investment Brands Adjusted Net Sales
$
238
$
222
7
%
Consumer Foods Segment Adjusted Net Sales
Reconciliation for Regulation G Purposes
Q4 FY07
Q4 FY06
Q4 FY07
Q4 FY06