8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT PURSUANT

TO SECTION 13 OR 15(D) OF THE

SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported)			February 9, 2009
SELECTIVE INSURANCE GROUP, INC.
(Exact name of registrant as specified in its charter)
New Jersey	001-33067	22-2168890
(State or other jurisdiction of incorporation)	(Commission File Number)	(I.R.S. Employer Identification No.)
40 Wantage Avenue, Branchville, New Jersey		07890
(Address of principal executive offices)		(Zip Code)
Registrant's telephone number, including area code		(973) 948-3000
Not Applicable
(Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[ ]   Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

[ ]   Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

[ ]   Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

[ ]   Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Section 7 – Regulation FD

Item 7.01.         Regulation FD Disclosure.

On February 9, 2009, representatives of Selective Insurance Group, Inc. (“Selective”) are making a presentation at the New York Society of Security Analysts (“NYSSA”) 13th Annual Insurance Conference.  The presentation is being webcast by Shareholder.com and can be accessed within the Investors section of Selective’s website at www.selective.com.  The webcast will be available for replay on Selective’s website until February 8, 2010.  A copy of the slides, which will be presented at that conference, is attached hereto as Exhibit 99.1.

The information contained in this report on Form 8-K, including the exhibits attached hereto, is being furnished and shall not be deemed “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in such filing.  The Company makes no admission as to the materiality of any information in this report or the exhibits attached hereto.

Section 9 – Financial Statements and Exhibits

Item 9.01.         Financial Statements and Exhibits.

(d)           Exhibits

                99.1   Selective Insurance Group, Inc. NYSSA 13th Annual Insurance Conference Presentation Slides

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	SELECTIVE INSURANCE GROUP, INC.
Date:  February 9, 2009	By:	/s/ Michael H. Lanza
		Michael H. Lanza
		Executive Vice President and General Counsel

EXHIBIT INDEX

Exhibit No.	Description
99.1	Selective Insurance Group, Inc. NYSSA 13th Annual Insurance Conference Presentation Slides

EX-99.1

Selective Insurance Group, Inc.New York Society of Security Analysts
13th Annual Insurance Conference

February 9, 2009

Certain statements in this report, including information incorporated by reference, are “forward-
looking statements” as that term is defined in the Private Securities Litigation Reform Act of 1995
(“PSLRA”).The PSLRA provides a safe harbor under the Securities Act of 1933 and the Securities
Exchange Act of 1934 for forward-looking statements.These statements relate to our intentions,
beliefs, projections, estimations or forecasts of future events or our future financial performance
and involve known and unknown risks, uncertainties and other factors that may cause our or our
industry's actual results, levels of activity, or performance to be materially different from those
expressed or implied by the forward-looking statements.In some cases, you can identify forward-
looking statements by use of words such as "may," "will," "could," "would," "should," "expect,"
"plan," "anticipate," "target," "project," "intend," "believe," "estimate," "predict," "potential," "pro
forma," "seek," "likely" or "continue" or other comparable terminology.These statements are only
predictions, and we can give no assurance that such expectations will prove to be correct.We
undertake no obligation, other than as may be required under the federal securities laws, to
publicly update or revise any forward-looking statements, whether as a result of new information,
future events or otherwise.

Factors, that could cause our actual results to differ materially from those projected, forecasted or
estimated by us in forward-looking statements are discussed in further detail in Selective’s public
filings with the United States Securities and Exchange Commission.These risk factors may not be
exhaustive.We operate in a continually changing business environment, and new risk factors
emerge from time-to-time.We can neither predict such new risk factors nor can we assess the
impact, if any, of such new risk factors on our businesses or the extent to which any factor or
combination of factors may cause actual results to differ materially from those expressed or
implied in any forward-looking statements in this report.In light of these risks, uncertainties and
assumptions, the forward-looking events discussed in this report might not occur.

Forward Looking Statement

Only 10% of P&C carriers rated A+ or better

MN

IA

MO

WI

MI

MI

NC

NY

NJ

DE

CT

MA

TN

Selective Profile

A Foundation of Financial Strength

•Conservative investment portfolio

•Disciplined reserving practices

•Strong reinsurance program

•High-quality capital

$3.5B Invested Assets
as of December 31, 2008

Most asset classes became correlated in 2008

Conservative Investment Portfolio

Source: A.M. Best, Barclays Capital

Peers include:CB, CINF, CNA, THG, HIG, Liberty Mutual, PHLY, SAF, STFC, TRV, WRB

Economic benefit of alternative investments: $30M over 10 years

Asset Allocation to Equities and Other Investments

Calendar Year
Reserve
Development (p/t) ($10M) ($5M) $7M $16M $18M

52.6%

54.8%

56.9%

57.5%

53.9%

Carried

$2,415M

Disciplined Reserving Practices

Percentages are net of tax, reinsurance and reinstatement premium.

RMS data as of 6/30/08; Equity data as of 12/31/08.

CAT cover: $310M in excess of $40M

RMS Model

Strong Natural Catastrophe Program

Sustainable growth rate of 5%

High Quality Capital
Strong Liquidity Position

•Premium to surplus: 1.7x

•Debt to total capitalization:

–Total: 23.5%

–Adjusted: 17.0%

•Weighted average life of debt: 36 years

•Ended 2008 with $200 million cash

–$60 million at holding company

–$140 million at insurance subsidiaries

•$50 million syndicated line of credit

Long-Term Shareholder Value Creation

OTTI	$0.65
Fixed Income	$1.39
Equity	$1.21
Pension charge	$0.72
Total	$3.97

2008 Market Valuation Impact on Book Value

•Through Jan 31, 2009 total investment portfolio
recovered approximately $30M after-tax or $0.57/share

•Equity exposure reduced to $132M at 12/31/2008

Cycle Management

Sources: Advisen and Tillinghast CLIPs

Selective gave up less price than competitors in 2008:
(3.1)% versus (5.8)%

Commercial Lines Pricing Continues to Decline

118.2%

103.7%

120.4%

104.6%

100.4%

Reported
98.5%

Estimated Commercial Lines Statutory Combined RatiosBased on Various Rating Surveys Pricing Impact

Cumulative Direct Premiums ($M)

2003

2007

500

1,000

1,500

2008

Note: Active agents only, calendar-year basis

Agent’s Profitability 2003, 2007, and 2008

FY 2008 DPW Growth

Business
Segments

12/31/08
3 year
Combined
Ratio

Growth

Market
Penetration

Segment 61	101.2%
Segment 80	120.2%

Segment 21	86.3%
Segment 40	95.3%

Segment 1	68.7%
Segment 20	85.8%

Segment 41	95.6%
Segment 60	101.0%

New & Renewal +4%

New & Renewal -5%

New & Renewal -2%

New & Renewal +1%

Profitable Growth through Segmentation

Commercial Lines	Operating Return on Equity
% C/L Book	New (%)	Renewal (%)	Total (%)
Worst 5% (1 Diamond)	(43.3)	(59.3)	(57.4)
Best 95%	0.7	13.4	10.6
Total Commercial	(0.5)	11.0	8.5

The power of predictive modeling

Knowledge Management
Predictive Modeling

•Pricing precision through predictive modeling

–Commercial lines models:workers compensation, BOP, CPP
and commercial auto

–MATRIX®for personal lines:auto and homeowners

Profitability Drivers

•Predictive modeling

–1 & 2 diamond: minimum 8% rate increase, reduce number of
accounts

–5 diamond: increase number of accounts

•Unprofitable agent strategy

–Tactical underwriting of renewal books

•Overall rate level of book

•Quality distribution by diamond score

–Focus new business opportunities in targeted segments

•Segmentation

–Granular performance analyses

–Targeted price increases

•Increase pricing

2006

2007

2008

Commercial Lines Pure Price vs. Retention

Growth Opportunities

•State expansion MA and TN:$85B commercial lines
premium potential

•Agency appointments:300 since 2005

•One & Done® small business: new business up 7% in 2008

•Leads Program:

–Leverages power of predictive models and information assets

–Infuses quality prospects into the agency sales pipeline

–360 participating agents

Percent of Total Premium Diamond Distribution*

WC, BOP, CPP, CA

*For lines < $50,000

Quality of New Business

%

Personal Auto Pricing

Source: SNL Financial and Company Reports

Peer Average

2008 Agency Survey Results

8.5 on a 10 pt. scale

Agency Penetration

Robert Rusboldt

President and CEO

Independent Insurance Agents

and Brokers of America

“…super-regionals like Selective are
attracting the top independent agents in the
country, there’s going to be a flight to good
companies like Selective [who have] taken
on the role that nationals used to play as far
as loyalty and quality of service and
excellence”

“There will be a flight to quality…”

Selective Insurance Group, Inc.New York Society of Security Analysts
13th Annual Insurance Conference

February 9, 2009