8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT PURSUANT

TO SECTION 13 OR 15(D) OF THE

SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported) July 31, 2014

SELECTIVE INSURANCE GROUP, INC.
(Exact name of registrant as specified in its charter)
New Jersey	001-33067	22-2168890
(State or other jurisdiction of incorporation)	(Commission File Number)	(I.R.S. Employer Identification No.)
40 Wantage Avenue, Branchville, New Jersey		07890
(Address of principal executive offices)		(Zip Code)
Registrant's telephone number, including area code		(973) 948-3000
Not Applicable
(Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Section 5 – Corporate Governance and Management

Item 5.02.        Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

(d)           Election of Director

Effective July 30, 2014, the Board of Directors (the “Board”) of Selective Insurance Group, Inc. (the “Company”) elected Philip H. Urban to the Board of the Company to serve until the 2015 annual meeting of stockholders of the Company.  The Board has not appointed Mr. Urban to any committees of the Board at this time.

A copy of the Company's press release announcing Mr. Urban's election to the Company's Board is attached as Exhibit 99.1 to this report and is incorporated herein by reference.

Section 9 – Financial Statements and Exhibits

Item 9.01.         Financial Statements and Exhibits.

(d)           Exhibits

99.1 Press Release of Selective Insurance Group, Inc. dated July 31, 2014

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	SELECTIVE INSURANCE GROUP, INC.
Date: July 31, 2014	By:	/s/ Michael H. Lanza
		Michael H. Lanza
		Executive Vice President and General Counsel

EXHIBIT INDEX

Exhibit No.	Description
99.1	Press Release of Selective Insurance Group, Inc. dated July 31, 2014

EX-99.1

Exhibit 99.1

Selective Insurance Group, Inc. 40 Wantage Avenue Branchville, NJ 07890 www.selective.com

FOR IMMEDIATE RELEASE

Media Contact: Gail Petersen

973-948-1307, gail.petersen@selective.com

Selective Appoints New Member to Board of Directors

Branchville, NJ – July 31, 2014 – Selective Insurance Group, Inc. (NASDAQ: SIGI), announced today that Philip H. Urban was elected to its Board of Directors. Mr. Urban is an independent director.

“We welcome Phil to Selective’s Board,” said Lead Independent Director Paul Bauer. “Phil has a wealth of property casualty insurance experience, both as a senior executive and as a board member,” continued Bauer. “With his first-hand knowledge of the independent agent distribution channel, geographic market expansion, and insurance products and technology, we expect him to immediately contribute to Selective’s strategic direction.”

Until his retirement in 2010, Mr. Urban was president and chief executive officer of Grange Insurance in Columbus, Ohio. During the 11 years he led Grange, both revenues and policyholders’ surplus more than doubled, and the company expanded into seven new states. Previously, Mr. Urban was the president of personal lines for Guaranty National Insurance; senior vice president at Great American Insurance Company; and president of Cypress Insurance Company, a California workers compensation company. He began his insurance career as a division president of The Progressive Corporation.

Mr. Urban is on the board of the Jeffrey Company, a large private trust, and is chairman of its audit committee. Previously, he served on the board of directors of Grange Insurance Company and was chairman of its affiliates, Integrity Insurance and the Grange Bank. He also has served as chairman of the Ohio Insurance Institute and as a trustee of the Property Casualty Insurance Association of America.

“The industry is going through dynamic changes and Phil’s experience at both Grange and Progressive will have significant value as we forge ahead in this ever-changing competitive marketplace,” said Chairman and Chief Executive Officer Gregory E. Murphy.

Selective Insurance Group, Inc. is a holding company for ten property and casualty insurance companies rated “A” (Excellent) by A.M. Best. Through independent agents, the insurance companies offer primary and alternative market insurance for commercial and personal risks, and flood insurance underwritten by the National Flood Insurance Program.  Selective maintains a website at www.selective.com.