8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT PURSUANT

TO SECTION 13 OR 15(D) OF THE

SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported)			September 9, 2009
SELECTIVE INSURANCE GROUP, INC.
(Exact name of registrant as specified in its charter)
New Jersey	001-33067	22-2168890
(State or other jurisdiction of incorporation)	(Commission File Number)	(I.R.S. Employer Identification No.)
40 Wantage Avenue, Branchville, New Jersey		07890
(Address of principal executive offices)		(Zip Code)
Registrant's telephone number, including area code		(973) 948-3000
Not Applicable
(Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Section 7 – Regulation FD

Item 7.01. Regulation FD Disclosure.

On September 10, 2009, representatives of Selective Insurance Group, Inc. (“Selective”) are making a presentation at the Keefe, Bruyette & Woods 2009 Insurance Conference.  The presentation is being webcast by Talkpoint and can be accessed within the Investors section of Selective’s website at www.selective.com.  The webcast will be available for replay on Selective’s website until November 10, 2009.  A copy of the slides, which will be presented at that conference, is attached hereto as Exhibit 99.1.

The information contained in this report on Form 8-K, including the exhibits attached hereto, is being furnished and shall not be deemed “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in such filing.  The Company makes no admission as to the materiality of any information in this report or the exhibits attached hereto.

Section 9 – Financial Statements and Exhibits

Item 9.01. Financial Statements and Exhibits.

(d)	Exhibits
	99.1	Selective Insurance Group, Inc. Keefe, Bruyette & Woods 2009 Insurance Conference Presentation Slides

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	SELECTIVE INSURANCE GROUP, INC.
Date:  September 9, 2009	By:	/s/ Michael H. Lanza
		Michael H. Lanza
		Executive Vice President and General Counsel

EXHIBIT INDEX

Exhibit No.	Description
99.1	Selective Insurance Group, Inc. Keefe, Bruyette & Woods 2009 Insurance Conference Presentation Slides

EX-99.1

Selective Insurance Group, Inc.

Keefe, Bruyette & Woods

Insurance Conference

September 10, 2009

Financial Strength

Dale Thatcher

Executive Vice President

Chief Financial Officer & Treasurer

Forward Looking Statement

Certain statements in this report, including information incorporated by reference, are “forward-looking statements” as that term is
defined in the Private Securities Litigation Reform Act of 1995 (“PSLRA”).  The PSLRA provides a safe harbor under the Securities Act of
1933 and the Securities Exchange Act of 1934 for forward-looking statements.  These statements relate to our intentions, beliefs,
projections, estimations or forecasts of future events or our future financial performance and involve known and unknown risks,
uncertainties and other factors that may cause our or our industry's actual results, levels of activity, or performance to be materially
different from those expressed or implied by the forward-looking statements.  In some cases, you can identify forward-looking statements
by use of words such as "may," "will," "could," "would," "should," "expect," "plan," "anticipate," "target," "project," "intend," "believe,"
"estimate," "predict," "potential," "pro forma," "seek," "likely" or "continue" or other comparable terminology.  These statements are only
predictions, and we can give no assurance that such expectations will prove to be correct.  We undertake no obligation, other than as
may be required under the federal securities laws, to publicly update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise.

Factors, that could cause our actual results to differ materially from those projected, forecasted or estimated by us in forward-looking
statements are discussed in further detail in Selective’s public filings with the United States Securities and Exchange Commission.  These
risk factors may not be exhaustive.  We operate in a continually changing business environment, and new risk factors emerge from time-
to-time.  We can neither predict such new risk factors nor can we assess the impact, if any, of such new risk factors on our businesses or
the extent to which any factor or combination of factors may cause actual results to differ materially from those expressed or implied in
any forward-looking statements in this report.  In light of these risks, uncertainties and assumptions, the forward-looking events discussed
in this report might not occur.

22-state super-regional

$1.5B NPW

86% commercial lines

14% personal lines

Distribution partner with 960
independent agents

Best in class field model

History of financial strength

A.M. Best rated “A” or better for 78
years, and “A+” for past 48 years

Selective Profile

Only 9% of P&C carriers rated A+ or better

CT

MN

IA

MO

WI

I
L

I
N

KY

OH

MI

MI

GA

SC

NC

VA

PA

NY

MD

NJ

RI

DE

CT

MA

TN

Net Premium Written

$ in millions

600

800

1,000

1,200

1,400

1,600

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

Current Economic Impact on
Premium Growth

2009

2008

-20

-18

-16

-14

-12

-10

-8

-6

-4

-2

0

1Q

2Q

3Q

4Q

1Q

2Q

Audit and Endorsement Returned Premium

A Foundation of Financial Strength

Focused expense management

Conservative investment portfolio

Disciplined reserving practices

Strong reinsurance program

Proactively managed capital

Focused Expense Management

$1 million

Vendor consolidation project

$1 million

Tax credits and incentives

$4 million, one time

Benefits changes

2009

$2 million

Indiana re-domestication

$7 million

Restructuring

$7 million

Targeted commission reductions

2008

Savings

Initiative

Next expense focus area is claims

Average “AA+” bond quality

Approximately 3.5 year average
duration, including short-term &
cash

Equities outperformed S&P 500 for  
nine consecutive years

Alternative investments have
outperformed S&P 500 since 1997

Conservative Investment Portfolio

$3.6B Invested Assets
as of June 30, 2009

Equities

2%

Bonds

89%

Short-Term

5%

Alternative

Investments

4%

Alternative Investment Strategies

($ in millions)

Alternative  strategies generated $7 million in additional equity over S&P 500 since 1997

Market Values of $143M at June 30, 2009

0

5

10

15

20

25

30

35

Venture Capital

Mezzanine Financing

Real Estate

Private Equity

Secondary Private Equity

Distressed Debt

Energy/Power Generation

Carried

$2,415M

53.9%

57.5%

56.9%

54.8%

52.6%

($10M)

$18M

$16M

$7M

($5M)

Calendar Year Reserve
Development (p/t)

Disciplined Reserving Practices
Actuarial Reserve Ranges

$102

$112

$135

$150

$84

$85

$99

$128

$87

$79

1,400

1,600

1,800

2,000

2,200

2,400

2,600

2004

2005

2006

2007

2008

Strong Natural Catastrophe Program

RMS Model

CAT cover: $310M in excess of $40M

% of Equity at Risk

Percentages are net of tax, reinsurance and reinstatement premium.

RMS data as of 7/1/07; Equity data as of 6/30/09.

4%

7%

4%

12%

0%

2%

4%

6%

8%

10%

12%

14%

1% Probability

0.4% Probability

8.0 Historic

8.0 Stochastic

Capital Position

Premium to surplus: 1.7x

Debt to total capitalization:

Total: 21.7%

Adjusted: 15.4%

Weighted average life of debt: 35 years

Book value per share $17.85

As of June 30, 2009

Profitability Improvement

Greg Murphy

Chairman, President & CEO

Strategies for Long-Term Profitable Growth

Best in class agency relationships and field model

Commercial lines pricing power

Quality of new business through predictive modeling

Diversification of commercial lines book

Personal lines improvement plan

Best in class claims practices

Best in Class Field Model

CT

MN

IA

MO

WI

IL

IN

KY

OH

MI

MI

GA

SC

NC

VA

PA

NY

MD

NJ

RI

DE

CT

MA

TN

  100 Agency Management Specialists

140 Claims Management Specialists

…one of the great things with the AMS field model is
the fact that our AMS is out visiting with us every
other week…looking at new opportunities…

Mark Levine of Eastern Insurance

Commercial Lines New Business

Commercial lines new business up 12% YTD

0

10

20

30

40

50

60

70

80

90

100

6 mos 2008

6 mos 2009

One & Done

Middle Market

Large Account

99.1%

Segment 60

94.6%

Segment 41

94.0%

Segment 40

87.2%

Segment 21

87.2%

Segment 20

65.4%

Segment 1

117.7%

Segment 80

99.3%

Segment 61

Profitability Monitoring

Operational Areas

Marketing

Safety
Management

Training

Pricing

Average

Lower
Than

Average

Higher
Than
Average

Growth

Profitability
Improvement

Marketing
Materials

Stewardship

Service

Retention

Sales
Training

Boundary

Control

Corrective
Action

Business Segment

4-Year AY
Combined
Ratio (2008)

Predictive modeling improves performance on an account basis

Percent of Total New Premium Diamond Distribution

WC, BOP, CPP, CA

For lines < $50,000

Commercial Lines Quality Improvement

53%

59%

29%

12%

25%

9%

17%

30%

66%

0%

10%

20%

30%

40%

50%

60%

70%

5 & 4 Diamond

3 Diamond

2 & 1 Diamond

Pre-Modeling

2008

2009 YTD June

Retaining our Best Commercial Business

Retention at point of renewal as of June 30, 2009

5 & 4 Diamond

3 Diamond

2 & 1 Diamond

86%

80%

91%

74%

76%

78%

80%

82%

84%

86%

88%

90%

92%

Commercial Lines Diversification

99.4%

93.2%

91.7%

94.4%

60

100 %

90

80

70

Further diversification results in lower combined ratio

10

15

20

25

30

35

40

45

50

Contractors

Merc/Serv

Manufacturing

Specialty

2008

YTD 2009 June

Selective Total Pricing

Commercial Lines Pricing Power

Jul/Aug:09

2Q:09

1Q:09

4Q08

-3.0%

-0.8%

0.6%

1.2%

-4.0%

-2.0%

0.0%

2.0%

Selective Pricing by Diamond

Commercial Lines Pricing Power

Total

2&1

Diamond

3

Diamond

5&4

Diamond

-4.0%

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

4Q:08

1Q:09

2Q:09

Jul/Aug:09

Selective Pricing vs. Industry Indices

Commercial Lines Pricing Power

2Q:09

1Q:09

4Q:08

-3.0%

-0.8%

0.6%

-2.8%

-0.6%

0.5%

-3.1%

-0.5%

-1.1%

-4.0%

-3.0%

-2.0%

-1.0%

0.0%

1.0%

Selective

CLIPS

Advisen ADVx

Personal Lines

$24M in-force price change on $213M book

Underwriting and automation improvements – reduced
operating costs and increased data quality

13-state footprint opportunity – $900 million

Key Claims Strategies

Litigation management

Vendor management

Integrated outcomes

Workers compensation

Other casualty lines

Heightened fraud monitoring

MA

MN

IA

MO

WI

IL

IN

KY

OH

MI

MI

GA

SC

NC

VA

PA

NY

MD

NJ

RI

DE

CT

TN

Commercial Lines
State Market Opportunity

>4% (NJ)

3% to <4% (MD)

2% to <3% (RI & PA)

1% to <2% (NY)

0% to <1% (GA, KY, NC, SC, TN,
VA, IA, IL, IN, MI, MN, MO, WI, OH,
MA, CT, DE)

Not currently in footprint

SIGI’s current average market share = 1.1%.

At 4% market share, premiums would be > $5B

Selective’s Current Market Share

Commercial Lines
Agency Market Opportunity

19,120

10,733

2,060

2,215

283

1,174

2,655

Most Recent
Agency
Commercial  
Lines Premium
Volume ($M)

   8.3

Total

   5.9

   8.3

11.4

18.5

10.0  

    13.6%

Current
Share of
Wallet

NY

All
other

PA

RI

MD

NJ

State

*Includes agents appointed prior to 2006 only

Source: Highline Data

18% Share of
Wallet Results in

$3.4 Billion DPW

Long-Term Shareholder Value Creation

*Fiscal-year dividend

*

Selective Insurance Group, Inc.

Keefe, Bruyette & Woods

Insurance Conference

September 10, 2009