8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT PURSUANT

TO SECTION 13 OR 15(D) OF THE

SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported)			August 20, 2009
SELECTIVE INSURANCE GROUP, INC.
(Exact name of registrant as specified in its charter)
New Jersey	001-33067	22-2168890
(State or other jurisdiction of incorporation)	(Commission File Number)	(I.R.S. Employer Identification No.)
40 Wantage Avenue, Branchville, New Jersey		07890
(Address of principal executive offices)		(Zip Code)
Registrant's telephone number, including area code		(973) 948-3000
Not Applicable
(Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[  ]   Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

[  ]   Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

[  ]   Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

[  ]   Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Section 5 – Corporate Governance and Management

Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

(d)           Election of Director

Effective August 18, 2009, the Board of Directors (the “Board”) of Selective Insurance Group, Inc. (the “Company”) elected Cynthia S. Nicholson to the Board of the Company to serve until the 2010 annual meeting of stockholders of the Company.  The Board has not appointed Ms. Nicholson to any committees of the Board at this time.

A copy of the Company's press release announcing Ms. Nicholson's election to the Company's Board is attached as Exhibit 99.1 to this report and is incorporated herein by reference.

Section 9 – Financial Statements and Exhibits

Item 9.01. Financial Statements and Exhibits.

(d)           Exhibits

99.1   Press Release of Selective Insurance Group, Inc. dated August 20, 2009

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	SELECTIVE INSURANCE GROUP, INC.
Date:  August 20, 2009	By:	/s/ Michael H. Lanza
		Michael H. Lanza
		Executive Vice President and General Counsel

EXHIBIT INDEX

Exhibit No.	Description
99.1	Press Release of Selective Insurance Group, Inc. dated August 20, 2009

EX-99.1

Selective Insurance Group, Inc. 40 Wantage Avenue Branchville, NJ 07890 www.selective.com  

FOR IMMEDIATE RELEASE

Media Contact: Gail Petersen

973-948-1307, gail.petersen@selective.com

Selective Appoints New Member to Board of Directors

Branchville, NJ – August 20, 2009 – Selective Insurance Group, Inc. (NASDAQ: SIGI), announced today that Cynthia (Cie) S. Nicholson has been appointed to its Board of Directors, effective August 18, 2009.  Ms. Nicholson will stand for election by shareholders at Selective’s Annual Meeting in 2010.  She is the company’s 12th director and meets the NASDAQ requirements for an independent director.

“We welcome Cie to Selective and look forward to her contributions as a Director,” said Lead Independent Director A. David Brown.  “Her executive skills and experience are deep and she spent more than a decade with Pepsi, which is known for its able managers.  She is a great complement to our Board.”

Ms. Nicholson is the former Senior Vice President and Chief Marketing Officer of PepsiCo North America.  Her specialty is building brands.  At PepsiCo she worked on Pepsi®, Mountain Dew®, Sierra Mist®, Aquafina®, IZZE®, SoBe®, and AMP Energy™, and joint ventures with Starbucks® and Unilever for Lipton Tea®(i).  She was responsible for brand strategy, product and package innovation, insights, sports marketing, media, digital marketing and national and customer promotions.  She is presently working on two start-up ventures; GamesThatGive which provides free branded casual video games that empower users to generate charitable donations and Pup To Go, LLC, which produces, markets, and sells a unique carrier for small dogs.

“Cie has extensive marketing and management experience that will provide us with a new perspective,” said Selective Chairman, President and CEO Gregory E. Murphy.  “We’re excited to have her on our Board and anticipate her contribution to the direction of our marketing efforts to agents and customers.”

Ms. Nicholson holds a B.S. from University of Illinois and an M.B.A from Indiana University.  She was named “Marketer of the Year” by Brandweek magazine in 2001, listed as one of the “Women to Watch” in Advertising Age in 2001, and was given the “Academy of Alumni Fellows Award” from the Kelley School of Business at Indiana University in 2008.

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Selective Insurance Group, Inc. is a holding company for seven property and casualty insurance companies rated “A+” (Superior) by A.M. Best. Through independent agents, the insurance companies offer primary and alternative market insurance for commercial and personal risks, and flood insurance underwritten by the National Flood Insurance Program. Other subsidiaries of the company provide human resource administration outsourcing. Selective maintains a website at www.selective.com.

(i)  “Pepsi”, “Mountain Dew”, “Sierra Mist”, “Aquafina”, and “AMP Energy” are trademarks of PepsiCo, Inc.; “IZZE” is a trademark of IZZE Beverage Co.; “SoBe” is a trademark of South Beach Beverage Company, Inc.; “Starbucks” is a trademark of Starbucks U.S. Brands, LLC; and “Lipton” is a trademark of Unilever Supply Chain, Inc.

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