0000225816-23-000002.txt : 20230425
0000225816-23-000002.hdr.sgml : 20230425
20230425125838
ACCESSION NUMBER: 0000225816-23-000002
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20230331
FILED AS OF DATE: 20230425
DATE AS OF CHANGE: 20230425
EFFECTIVENESS DATE: 20230425
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL/ADV
CENTRAL INDEX KEY: 0000225816
IRS NUMBER: 581560500
STATE OF INCORPORATION: GA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-16721
FILM NUMBER: 23843527
BUSINESS ADDRESS:
STREET 1: 3353 PEACHTREE ROAD
STREET 2: 555 ATLANTA FINANCIAL CENTER
CITY: ATLANTA
STATE: GA
ZIP: 30326
BUSINESS PHONE: 4048165350
MAIL ADDRESS:
STREET 1: 3060 PEACHTREE ROAD
STREET 2: 710 ONE BUCKHEAD PLAZA
CITY: ATLANTA
STATE: GA
ZIP: 30305
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL /ADV
DATE OF NAME CHANGE: 20150213
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL
DATE OF NAME CHANGE: 20150213
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL /ADV
DATE OF NAME CHANGE: 20000101
13F-HR
1
primary_doc.xml
X0202
13F-HR
LIVE
false
false
false
0000225816
XXXXXXXX
03-31-2023
03-31-2023
ROWLAND & CO INVESTMENT COUNSEL/ADV
3060 PEACHTREE ROAD
710 ONE BUCKHEAD PLAZA
ATLANTA
GA
30305
13F HOLDINGS REPORT
028-16721
N
Charles R. Dickerson
CCO
4048165350
Charles R. Dickerson
Atlanta
GA
04-25-2023
0
178
411467
false
INFORMATION TABLE
2
XXX.xml
APPLE INC COM
COM
037833100
24847529
150682
SH
SOLE
NONE
150682
0
0
PROGRESSIVE CORP COM
COM
743315103
18823733
131579
SH
SOLE
NONE
131579
0
0
AUTOMATIC DATA PROCESSING INC COM
COM
053015103
15445757
69378
SH
SOLE
NONE
69378
0
0
COCA COLA CO COM
COM
191216100
14850805
239413
SH
SOLE
NONE
239413
0
0
MICROSOFT CORP COM
COM
594918104
13102264
45446
SH
SOLE
NONE
45446
0
0
MCDONALDS CORP COM
COM
580135101
12072879
43177
SH
SOLE
NONE
43177
0
0
JOHNSON & JOHNSON COM
COM
478160104
11236321
72492
SH
SOLE
NONE
72492
0
0
HOME DEPOT INC COM
COM
437076102
10389651
35204
SH
SOLE
NONE
35204
0
0
GENUINE PARTS CO COM
COM
372460105
9710950
58041
SH
SOLE
NONE
58041
0
0
WALMART INC COM
COM
931142103
9653852
65472
SH
SOLE
NONE
65472
0
0
EXXON MOBIL CORP COM
COM
30231G102
9295835
84769
SH
SOLE
NONE
84769
0
0
QUALCOMM INC COM
COM
747525103
9291664
72830
SH
SOLE
NONE
72830
0
0
INTEL CORP COM
COM
458140100
9241391
282870
SH
SOLE
NONE
282870
0
0
ALPHABET INC CAP STK CL C
COM
02079K107
8677136
83434
SH
SOLE
NONE
83434
0
0
LILLY ELI & CO COM
COM
532457108
8613876
25082
SH
SOLE
NONE
25082
0
0
ABBVIE INC COM
COM
00287Y109
7642428
47954
SH
SOLE
NONE
47954
0
0
CHEVRON
COM
166764100
7639388
46821
SH
SOLE
NONE
46821
0
0
TRUIST FINL CORP COM
COM
89832Q109
7602154
222937
SH
SOLE
NONE
222937
0
0
CHUBB LIMITED COM
COM
H1467J104
7373402
37972
SH
SOLE
NONE
37972
0
0
VERIZON COMMUNICATIONS INC COM
COM
92343V104
7294597
187570
SH
SOLE
NONE
187570
0
0
UNITED PARCEL SERVICE INC CL B
COM
911312106
6915483
35648
SH
SOLE
NONE
35648
0
0
CUMMINS INC COM
COM
231021106
6543009
27390
SH
SOLE
NONE
27390
0
0
CULLEN FROST BANKERS INC COM
COM
229899109
6071725
57639
SH
SOLE
NONE
57639
0
0
ZEBRA TECHNOLOGIES CORPORATION CL A
COM
989207105
5853744
18408
SH
SOLE
NONE
18408
0
0
PRICE T ROWE GROUP INC COM
COM
74144T108
5291929
46872
SH
SOLE
NONE
46872
0
0
WERNER ENTERPRISES INC COM
COM
950755108
5243736
115272
SH
SOLE
NONE
115272
0
0
SYSCO CORP COM
COM
871829107
4975106
64419
SH
SOLE
NONE
64419
0
0
MERCK & CO INC COM
COM
58933Y105
4910255
46153
SH
SOLE
NONE
46153
0
0
WEYERHAEUSER CO MTN BE COM NEW
COM
962166104
4879957
161963
SH
SOLE
NONE
161963
0
0
COPART INC COM
COM
217204106
4822690
64123
SH
SOLE
NONE
64123
0
0
AMGEN INC COM
COM
031162100
4587224
18975
SH
SOLE
NONE
18975
0
0
CONOCOPHILLIPS COM
COM
20825C104
4434433
44697
SH
SOLE
NONE
44697
0
0
SONOCO PRODS CO COM
COM
835495102
4040526
66238
SH
SOLE
NONE
66238
0
0
PAYCHEX INC COM
COM
704326107
3733722
32583
SH
SOLE
NONE
32583
0
0
BIO-TECHNE CORP COM
COM
09073M104
3720257
50145
SH
SOLE
NONE
50145
0
0
CSX CORP COM
COM
126408103
3480376
116245
SH
SOLE
NONE
116245
0
0
GILEAD SCIENCES INC COM
COM
375558103
3463993
41749
SH
SOLE
NONE
41749
0
0
KIMBERLY-CLARK CORP COM
COM
494368103
3355848
25002
SH
SOLE
NONE
25002
0
0
PFIZER INC COM
COM
717081103
3015756
73915
SH
SOLE
NONE
73915
0
0
COSTCO WHSL CORP NEW COM
COM
22160K105
3013655
6065
SH
SOLE
NONE
6065
0
0
MAXIMUS INC COM
COM
577933104
2968335
37717
SH
SOLE
NONE
37717
0
0
JPMORGAN CHASE & CO COM
COM
46625H100
2878143
22086
SH
SOLE
NONE
22086
0
0
CINTAS CORP COM
COM
172908105
2862371
6186
SH
SOLE
NONE
6186
0
0
SKYWORKS SOLUTIONS INC COM
COM
83088M102
2856767
24214
SH
SOLE
NONE
24214
0
0
DUKE ENERGY CORP NEW COM NEW
COM
26441C204
2682910
27810
SH
SOLE
NONE
27810
0
0
PATTERSON COS INC COM
COM
703395103
2538678
94832
SH
SOLE
NONE
94832
0
0
EMERSON ELEC CO COM
COM
291011104
2501412
28705
SH
SOLE
NONE
28705
0
0
WASTE MGMT INC DEL COM
COM
94106L109
2424461
14858
SH
SOLE
NONE
14858
0
0
STARBUCKS CORP COM
COM
855244109
2293775
22028
SH
SOLE
NONE
22028
0
0
TELEFLEX INCORPORATED COM
COM
879369106
2238753
8838
SH
SOLE
NONE
8838
0
0
DISNEY WALT CO COM
COM
254687106
2206064
22032
SH
SOLE
NONE
22032
0
0
PUBLIC STORAGE COM
COM
74460D109
2117657
7008
SH
SOLE
NONE
7008
0
0
AFLAC INC COM
COM
001055102
2092431
32430
SH
SOLE
NONE
32430
0
0
ACTIVISION BLIZZARD INC COM
COM
00507V109
2054502
24004
SH
SOLE
NONE
24004
0
0
PACKAGING CORP AMER COM
COM
695156109
1913558
13783
SH
SOLE
NONE
13783
0
0
DEVON ENERGY CORP NEW COM
COM
25179M103
1789114
35351
SH
SOLE
NONE
35351
0
0
EXPEDITORS INTL WASH INC COM
COM
302130109
1638585
14880
SH
SOLE
NONE
14880
0
0
PROCTER AND GAMBLE CO COM
COM
742718109
1532242
10304
SH
SOLE
NONE
10304
0
0
TEXAS INSTRS INC COM
COM
882508104
1476175
7936
SH
SOLE
NONE
7936
0
0
GENTEX CORP COM
COM
371901109
1469529
52427
SH
SOLE
NONE
52427
0
0
LEGGETT & PLATT INC COM
COM
524660107
1349454
42329
SH
SOLE
NONE
42329
0
0
SNAP ON INC COM
COM
833034101
1281201
5189
SH
SOLE
NONE
5189
0
0
ENOVA INTL INC COM
COM
29357K103
1269898
28582
SH
SOLE
NONE
28582
0
0
NVIDIA CORPORATION COM
COM
67066G104
1227187
4418
SH
SOLE
NONE
4418
0
0
WESTERN UN CO COM
COM
959802109
1166053
104578
SH
SOLE
NONE
104578
0
0
WEC ENERGY GROUP INC COM
COM
92939U106
1162788
12267
SH
SOLE
NONE
12267
0
0
SOUTHERN CO COM
COM
842587107
1077748
15489
SH
SOLE
NONE
15489
0
0
RENAISSANCERE HLDGS LTD COM
COM
G7496G103
1069713
5339
SH
SOLE
NONE
5339
0
0
ILLINOIS TOOL WKS INC COM
COM
452308109
1059567
4352
SH
SOLE
NONE
4352
0
0
DISCOVER FINL SVCS COM
COM
254709108
1054919
10673
SH
SOLE
NONE
10673
0
0
VANGUARD TOTAL STOCK MARKET ETF
COM
922908769
1020577
5000
SH
SOLE
NONE
5000
0
0
PENTAIR PLC SHS
COM
G7S00T104
1019178
18440
SH
SOLE
NONE
18440
0
0
NEXTERA ENERGY INC COM
COM
65339F101
985294
12782
SH
SOLE
NONE
12782
0
0
INTERDIGITAL INC COM
COM
45867G101
960514
13175
SH
SOLE
NONE
13175
0
0
PHILLIPS 66 COM
COM
718546104
922158
9096
SH
SOLE
NONE
9096
0
0
CONSOLIDATED EDISON INC COM
COM
209115104
902742
9436
SH
SOLE
NONE
9436
0
0
AMAZON COM INC COM
COM
023135106
895007
8665
SH
SOLE
NONE
8665
0
0
SMUCKER J M CO COM NEW
COM
832696405
893389
5677
SH
SOLE
NONE
5677
0
0
COMPASS MINERALS INTL INC COM
COM
20451N101
868694
25333
SH
SOLE
NONE
25333
0
0
ROSS STORES INC COM
COM
778296103
845962
7971
SH
SOLE
NONE
7971
0
0
HONEYWELL INTL INC COM
COM
438516106
805625
4215
SH
SOLE
NONE
4215
0
0
BERKSHIRE HATHAWAY INC DEL CL B NEW
COM
084670702
762661
2470
SH
SOLE
NONE
2470
0
0
TARGET CORP COM
COM
87612E106
756100
4565
SH
SOLE
NONE
4565
0
0
ESSENTIAL UTILS INC COM
COM
29670G102
720225
16500
SH
SOLE
NONE
16500
0
0
HORMEL FOODS CORP COM
COM
440452100
704001
17653
SH
SOLE
NONE
17653
0
0
WALGREENS BOOTS ALLIANCE INC COM
COM
931427108
703056
20331
SH
SOLE
NONE
20331
0
0
BIO RAD LABS INC CL A
COM
090572207
700327
1462
SH
SOLE
NONE
1462
0
0
BOEING CO COM
COM
097023105
677651
3190
SH
SOLE
NONE
3190
0
0
PEPSICO INC COM
COM
713448108
652634
3580
SH
SOLE
NONE
3580
0
0
CHURCH & DWIGHT CO INC COM
COM
171340102
593054
6708
SH
SOLE
NONE
6708
0
0
BROWN FORMAN CORP CL B
COM
115637209
575152
8949
SH
SOLE
NONE
8949
0
0
3M CO COM
COM
88579Y101
565306
5378
SH
SOLE
NONE
5378
0
0
SCOTTS MIRACLE-GRO CO CL A
COM
810186106
559871
8027
SH
SOLE
NONE
8027
0
0
DIGITAL RLTY TR INC COM
COM
253868103
558211
5678
SH
SOLE
NONE
5678
0
0
DOMINION ENERGY INC COM
COM
25746U109
549303
9824
SH
SOLE
NONE
9824
0
0
MEDIFAST INC COM
COM
58470H101
542919
5237
SH
SOLE
NONE
5237
0
0
MCCORMICK CO INC COM NON VTG
COM
579780206
541308
6505
SH
SOLE
NONE
6505
0
0
NETFLIX INC COM
COM
64110L106
530657
1536
SH
SOLE
NONE
1536
0
0
EVEREST RE GROUP LTD COM
COM
G3223R108
517338
1445
SH
SOLE
NONE
1445
0
0
AIR PRODS & CHEMS INC COM
COM
009158106
500478
1742
SH
SOLE
NONE
1742
0
0
INTUITIVE SURGICAL INC COM NEW
COM
46120E602
495356
1939
SH
SOLE
NONE
1939
0
0
GENERAL ELECTRIC CO COM NEW
COM
369604301
462026
4832
SH
SOLE
NONE
4832
0
0
META PLATFORMS INC CL A
COM
30303M102
461393
2177
SH
SOLE
NONE
2177
0
0
FIDELITY SMALL CAP GROWTH
COM
316389766
450649
17777
SH
SOLE
NONE
17777
0
0
ULTA BEAUTY INC COM
COM
90384S303
441992
810
SH
SOLE
NONE
810
0
0
MEDTRONIC PLC SHS
COM
G5960L103
441878
5481
SH
SOLE
NONE
5481
0
0
FASTENAL CO COM
COM
311900104
425424
7887
SH
SOLE
NONE
7887
0
0
ZOETIS INC CL A
COM
98978V103
419595
2521
SH
SOLE
NONE
2521
0
0
BANK MONTREAL QUE COM
COM
063671101
398856
4476
SH
SOLE
NONE
4476
0
0
VANGUARD TOTAL STOCK MKT IDX ADM
COM
922908728
382924
3853
SH
SOLE
NONE
3853
0
0
VANGUARD GROWTH ETF
COM
922908736
382448
1533
SH
SOLE
NONE
1533
0
0
SPDR S&P 500 ETF TRUST
COM
78462F103
366818
896
SH
SOLE
NONE
896
0
0
MASCO CORP COM
COM
574599106
354049
7120
SH
SOLE
NONE
7120
0
0
GLOBE LIFE INC COM
COM
37959E102
352859
3207
SH
SOLE
NONE
3207
0
0
FACTSET RESH SYS INC COM
COM
303075105
352826
850
SH
SOLE
NONE
850
0
0
CHIPOTLE MEXICAN GRILL INC COM
COM
169656105
345074
202
SH
SOLE
NONE
202
0
0
HODGES SMALL CAP RETAIL
COM
742935299
336078
17549
SH
SOLE
NONE
17549
0
0
WHIRLPOOL CORP COM
COM
963320106
328729
2490
SH
SOLE
NONE
2490
0
0
NEXTERA ENERGY INC UNIT 09/01/23
COM
65339F739
315018
6450
SH
SOLE
NONE
6450
0
0
INTERNATIONAL BUSINESS MACHS COM
COM
459200101
313960
2395
SH
SOLE
NONE
2395
0
0
REGIONS FINANCIAL CORP NEW COM
COM
7591EP100
303010
16326
SH
SOLE
NONE
16326
0
0
DIMENSIONAL U.S. TARGETED VALUE ETF
COM
25434V609
300286
6748
SH
SOLE
NONE
6748
0
0
MARATHON PETE CORP COM
COM
56585A102
299592
2222
SH
SOLE
NONE
2222
0
0
ISHARES CORE MSCI EAFE ETF
COM
46432F842
291332
4358
SH
SOLE
NONE
4358
0
0
BAXTER INTL INC COM
COM
071813109
285565
7040
SH
SOLE
NONE
7040
0
0
NUCOR CORP COM
COM
670346105
284842
1844
SH
SOLE
NONE
1844
0
0
ACUITY BRANDS INC COM
COM
00508Y102
283779
1553
SH
SOLE
NONE
1553
0
0
ISHARES MSCI USA MIN VOL FACTOR ETF
COM
46429B697
278739
3832
SH
SOLE
NONE
3832
0
0
COLGATE PALMOLIVE CO COM
COM
194162103
277679
3695
SH
SOLE
NONE
3695
0
0
VANGUARD VALUE ETF
COM
922908744
276496
2002
SH
SOLE
NONE
2002
0
0
FIDELITY INTERNATIONAL INDEX
COM
315911727
269755
6030
SH
SOLE
NONE
6030
0
0
SHERWIN WILLIAMS CO COM
COM
824348106
262531
1168
SH
SOLE
NONE
1168
0
0
ABBOTT LABS COM
COM
002824100
262465
2592
SH
SOLE
NONE
2592
0
0
ALPHABET INC CAP STK CL A
COM
02079K305
240446
2318
SH
SOLE
NONE
2318
0
0
METLIFE INC PFD A FLT RATE
COM
59156R504
238500
10000
SH
SOLE
NONE
10000
0
0
VISA INC COM CL A
COM
92826C839
224254
994
SH
SOLE
NONE
994
0
0
ORACLE CORP COM
COM
68389X105
213530
2298
SH
SOLE
NONE
2298
0
0
BROADSTONE NET LEASE INC COM
COM
11135E203
202487
11904
SH
SOLE
NONE
11904
0
0
RAYTHEON TECHNOLOGIES CORP COM
COM
75513E101
199177
2033
SH
SOLE
NONE
2033
0
0
AMCOR PLC ORD
COM
G0250X107
196714
17286
SH
SOLE
NONE
17286
0
0
DIMENSIONAL US MARKETWIDE VALUE ETF
COM
25434V724
185378
5537
SH
SOLE
NONE
5537
0
0
BIOGEN INC COM
COM
09062X103
176827
636
SH
SOLE
NONE
636
0
0
FAIR ISAAC CORP COM
COM
303250104
175672
250
SH
SOLE
NONE
250
0
0
COMMERCE BANCSHARES INC COM
COM
200525103
172074
2949
SH
SOLE
NONE
2949
0
0
LOCKHEED MARTIN CORP COM
COM
539830109
167346
354
SH
SOLE
NONE
354
0
0
ISHARES CORE MSCI EMERGING MARKETS ETF
COM
46434G103
167154
3426
SH
SOLE
NONE
3426
0
0
VANGUARD HEALTH CARE ADM
COM
921908885
166651
1928
SH
SOLE
NONE
1928
0
0
DENTSPLY SIRONA INC COM
COM
24906P109
158887
4045
SH
SOLE
NONE
4045
0
0
DTE ENERGY CO COM
COM
233331107
154670
1412
SH
SOLE
NONE
1412
0
0
YUM BRANDS INC COM
COM
988498101
152948
1158
SH
SOLE
NONE
1158
0
0
NORFOLK SOUTHN CORP COM
COM
655844108
150096
708
SH
SOLE
NONE
708
0
0
DIMENSIONAL U.S. EQUITY ETF
COM
25434V401
149729
3370
SH
SOLE
NONE
3370
0
0
CORNING INC COM
COM
219350105
148775
4217
SH
SOLE
NONE
4217
0
0
TRACTOR SUPPLY CO COM
COM
892356106
142199
605
SH
SOLE
NONE
605
0
0
REGENERON PHARMACEUTICALS COM
COM
75886F107
140505
171
SH
SOLE
NONE
171
0
0
F5 INC COM
COM
315616102
138405
950
SH
SOLE
NONE
950
0
0
BANK AMERICA CORP COM
COM
060505104
137222
4798
SH
SOLE
NONE
4798
0
0
RPM INTL INC COM
COM
749685103
137203
1572
SH
SOLE
NONE
1572
0
0
Domini Impact Equity Y
COM
257132308
136324
4875
SH
SOLE
NONE
4875
0
0
UNITEDHEALTH GROUP INC COM
COM
91324P102
135160
286
SH
SOLE
NONE
286
0
0
AMERICAN ELEC PWR CO INC COM
COM
025537101
134938
1483
SH
SOLE
NONE
1483
0
0
THERMO FISHER SCIENTIFIC INC COM
COM
883556102
134870
234
SH
SOLE
NONE
234
0
0
VANGUARD 500 INDEX ADMIRAL
COM
922908710
131889
347
SH
SOLE
NONE
347
0
0
VANGUARD S&P 500 ETF
COM
922908363
131484
349
SH
SOLE
NONE
349
0
0
SCHWAB S&P 500 INDEX
COM
808509855
126964
2010
SH
SOLE
NONE
2010
0
0
PROSHARES S&P 500 DIVIDEND ARISTOCRATS ETF
COM
74348A467
121896
1336
SH
SOLE
NONE
1336
0
0
AT&T INC COM
COM
00206R102
119781
6222
SH
SOLE
NONE
6222
0
0
ISHARES CORE DIVIDEND GROWTH ETF
COM
46434V621
117376
2348
SH
SOLE
NONE
2348
0
0
AVIENT CORPORATION COM
COM
05368V106
117347
2851
SH
SOLE
NONE
2851
0
0
CLOROX CO DEL COM
COM
189054109
113343
716
SH
SOLE
NONE
716
0
0
NORDSTROM INC COM
COM
655664100
112913
6940
SH
SOLE
NONE
6940
0
0
SIMON PPTY GROUP INC NEW COM
COM
828806109
111970
1000
SH
SOLE
NONE
1000
0
0
GE HEALTHCARE TECHNOLOGIES INC COMMON STOCK
COM
36266G107
111806
1363
SH
SOLE
NONE
1363
0
0
LOWES COS INC COM
COM
548661107
110983
555
SH
SOLE
NONE
555
0
0
ISHARES BIOTECHNOLOGY ETF
COM
464287556
106686
826
SH
SOLE
NONE
826
0
0
CISCO SYS INC COM
COM
17275R102
105072
2010
SH
SOLE
NONE
2010
0
0
BRISTOL-MYERS SQUIBB CO COM
COM
110122108
102301
1476
SH
SOLE
NONE
1476
0
0
ISHARES U.S. HEALTHCARE PROVIDERS ETF
COM
464288828
100367
406
SH
SOLE
NONE
406
0
0