0000225816-23-000001.txt : 20230104
0000225816-23-000001.hdr.sgml : 20230104
20230104170638
ACCESSION NUMBER: 0000225816-23-000001
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20221231
FILED AS OF DATE: 20230104
DATE AS OF CHANGE: 20230104
EFFECTIVENESS DATE: 20230104
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL/ADV
CENTRAL INDEX KEY: 0000225816
IRS NUMBER: 581560500
STATE OF INCORPORATION: GA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-16721
FILM NUMBER: 23507716
BUSINESS ADDRESS:
STREET 1: 3353 PEACHTREE ROAD
STREET 2: 555 ATLANTA FINANCIAL CENTER
CITY: ATLANTA
STATE: GA
ZIP: 30326
BUSINESS PHONE: 4048165350
MAIL ADDRESS:
STREET 1: 3060 PEACHTREE ROAD
STREET 2: 710 ONE BUCKHEAD PLAZA
CITY: ATLANTA
STATE: GA
ZIP: 30305
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL /ADV
DATE OF NAME CHANGE: 20150213
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL
DATE OF NAME CHANGE: 20150213
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL /ADV
DATE OF NAME CHANGE: 20000101
13F-HR
1
primary_doc.xml
X0202
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false
false
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0000225816
XXXXXXXX
12-31-2022
12-31-2022
ROWLAND & CO INVESTMENT COUNSEL/ADV
3060 PEACHTREE ROAD
710 ONE BUCKHEAD PLAZA
ATLANTA
GA
30305
13F HOLDINGS REPORT
028-16721
N
Charles R Dickerson
CCO
4048165350
Charles R Dickerson
atlanta
GA
01-04-2023
0
178
404011
false
INFORMATION TABLE
2
XXX.xml
APPLE INC COM
COM
037833100
19032245
152172
SH
SOLE
NONE
152172
0
0
PROGRESSIVE CORP COM
COM
743315103
17446059
134056
SH
SOLE
NONE
134056
0
0
AUTOMATIC DATA PROCESSING INC COM
COM
053015103
16482079
69351
SH
SOLE
NONE
69351
0
0
COCA COLA CO COM
COM
191216100
15119473
240182
SH
SOLE
NONE
240182
0
0
JOHNSON & JOHNSON COM
COM
478160104
12795474
71808
SH
SOLE
NONE
71808
0
0
MCDONALDS CORP COM
COM
580135101
11609234
43919
SH
SOLE
NONE
43919
0
0
MICROSOFT CORP COM
COM
594918104
11014565
45974
SH
SOLE
NONE
45974
0
0
HOME DEPOT INC COM
COM
437076102
10943604
34641
SH
SOLE
NONE
34641
0
0
GENUINE PARTS CO COM
COM
372460105
9867988
58111
SH
SOLE
NONE
58111
0
0
EXXON MOBIL CORP COM
COM
30231G102
9834406
92333
SH
SOLE
NONE
92333
0
0
TRUIST FINL CORP COM
COM
89832Q109
9717915
222734
SH
SOLE
NONE
222734
0
0
LILLY ELI & CO COM
COM
532457108
9705193
26590
SH
SOLE
NONE
26590
0
0
WALMART INC COM
COM
931142103
9378234
65308
SH
SOLE
NONE
65308
0
0
INTEL CORP COM
COM
458140100
8526765
318996
SH
SOLE
NONE
318996
0
0
CHUBB LIMITED COM
COM
H1467J104
8402020
38058
SH
SOLE
NONE
38058
0
0
CHEVRON
COM
166764100
8027113
46135
SH
SOLE
NONE
46135
0
0
QUALCOMM INC COM
COM
747525103
7780085
72575
SH
SOLE
NONE
72575
0
0
ABBVIE INC COM
COM
00287Y109
7728963
47598
SH
SOLE
NONE
47598
0
0
CULLEN FROST BANKERS INC COM
COM
229899109
7464024
57309
SH
SOLE
NONE
57309
0
0
ALPHABET INC CAP STK CL C
COM
02079K107
7276374
81119
SH
SOLE
NONE
81119
0
0
VERIZON COMMUNICATIONS INC COM
COM
92343V104
7069785
176216
SH
SOLE
NONE
176216
0
0
CUMMINS INC COM
COM
231021106
6618130
27456
SH
SOLE
NONE
27456
0
0
UNITED PARCEL SERVICE INC CL B
COM
911312106
6134984
35001
SH
SOLE
NONE
35001
0
0
MERCK & CO INC COM
COM
58933Y105
5156712
46398
SH
SOLE
NONE
46398
0
0
CONOCOPHILLIPS COM
COM
20825C104
5047330
44619
SH
SOLE
NONE
44619
0
0
AMGEN INC COM
COM
031162100
5045155
19282
SH
SOLE
NONE
19282
0
0
WEYERHAEUSER CO MTN BE COM NEW
COM
962166104
5000778
162047
SH
SOLE
NONE
162047
0
0
PRICE T ROWE GROUP INC COM
COM
74144T108
4930074
45167
SH
SOLE
NONE
45167
0
0
SYSCO CORP COM
COM
871829107
4886788
64308
SH
SOLE
NONE
64308
0
0
ZEBRA TECHNOLOGIES CORPORATION CL A
COM
989207105
4813179
18498
SH
SOLE
NONE
18498
0
0
WERNER ENTERPRISES INC COM
COM
950755108
4709111
115731
SH
SOLE
NONE
115731
0
0
BIO-TECHNE CORP COM
COM
09073M104
4161162
50420
SH
SOLE
NONE
50420
0
0
COPART INC COM
COM
217204106
4072401
66261
SH
SOLE
NONE
66261
0
0
SONOCO PRODS CO COM
COM
835495102
3931594
65168
SH
SOLE
NONE
65168
0
0
PAYCHEX INC COM
COM
704326107
3778954
32630
SH
SOLE
NONE
32630
0
0
PFIZER INC COM
COM
717081103
3772359
73592
SH
SOLE
NONE
73592
0
0
GILEAD SCIENCES INC COM
COM
375558103
3576616
41885
SH
SOLE
NONE
41885
0
0
CSX CORP COM
COM
126408103
3540286
114646
SH
SOLE
NONE
114646
0
0
KIMBERLY-CLARK CORP COM
COM
494368103
3426398
24990
SH
SOLE
NONE
24990
0
0
JPMORGAN CHASE & CO COM
COM
46625H100
2984380
22086
SH
SOLE
NONE
22086
0
0
DUKE ENERGY CORP NEW COM NEW
COM
26441C204
2867733
27654
SH
SOLE
NONE
27654
0
0
MAXIMUS INC COM
COM
577933104
2784265
37660
SH
SOLE
NONE
37660
0
0
CINTAS CORP COM
COM
172908105
2777678
6186
SH
SOLE
NONE
6186
0
0
COSTCO WHSL CORP NEW COM
COM
22160K105
2767401
6105
SH
SOLE
NONE
6105
0
0
EMERSON ELEC CO COM
COM
291011104
2753500
28649
SH
SOLE
NONE
28649
0
0
PATTERSON COS INC COM
COM
703395103
2656930
95332
SH
SOLE
NONE
95332
0
0
WASTE MGMT INC DEL COM
COM
94106L109
2333230
14858
SH
SOLE
NONE
14858
0
0
AFLAC INC COM
COM
001055102
2304952
32201
SH
SOLE
NONE
32201
0
0
TELEFLEX INCORPORATED COM
COM
879369106
2208174
8838
SH
SOLE
NONE
8838
0
0
STARBUCKS CORP COM
COM
855244109
2184784
21668
SH
SOLE
NONE
21668
0
0
DEVON ENERGY CORP NEW COM
COM
25179M103
2054600
35351
SH
SOLE
NONE
35351
0
0
PUBLIC STORAGE COM
COM
74460D109
1872062
6827
SH
SOLE
NONE
6827
0
0
DISNEY WALT CO COM
COM
254687106
1850576
20800
SH
SOLE
NONE
20800
0
0
SKYWORKS SOLUTIONS INC COM
COM
83088M102
1827557
20194
SH
SOLE
NONE
20194
0
0
ACTIVISION BLIZZARD INC COM
COM
00507V109
1813676
23591
SH
SOLE
NONE
23591
0
0
PACKAGING CORP AMER COM
COM
695156109
1768109
13699
SH
SOLE
NONE
13699
0
0
EXPEDITORS INTL WASH INC COM
COM
302130109
1575119
15004
SH
SOLE
NONE
15004
0
0
PROCTER AND GAMBLE CO COM
COM
742718109
1559230
10287
SH
SOLE
NONE
10287
0
0
WESTERN UN CO COM
COM
959802109
1473515
104578
SH
SOLE
NONE
104578
0
0
GENTEX CORP COM
COM
371901109
1463618
52857
SH
SOLE
NONE
52857
0
0
LEGGETT & PLATT INC COM
COM
524660107
1354431
41508
SH
SOLE
NONE
41508
0
0
COMPASS MINERALS INTL INC COM
COM
20451N101
1251154
30039
SH
SOLE
NONE
30039
0
0
SNAP ON INC COM
COM
833034101
1190212
5188
SH
SOLE
NONE
5188
0
0
WEC ENERGY GROUP INC COM
COM
92939U106
1137641
12082
SH
SOLE
NONE
12082
0
0
NEXTERA ENERGY INC COM
COM
65339F101
1105109
13182
SH
SOLE
NONE
13182
0
0
ENOVA INTL INC COM
COM
29357K103
1083262
28042
SH
SOLE
NONE
28042
0
0
SOUTHERN CO COM
COM
842587107
1068171
14856
SH
SOLE
NONE
14856
0
0
RENAISSANCERE HLDGS LTD COM
COM
G7496G103
995900
5359
SH
SOLE
NONE
5359
0
0
VANGUARD TOTAL STOCK MARKET ETF
COM
922908769
987749
5187
SH
SOLE
NONE
5187
0
0
DISCOVER FINL SVCS COM
COM
254709108
979889
10103
SH
SOLE
NONE
10103
0
0
ILLINOIS TOOL WKS INC COM
COM
452308109
957570
4346
SH
SOLE
NONE
4346
0
0
TEXAS INSTRS INC COM
COM
882508104
944333
5786
SH
SOLE
NONE
5786
0
0
ROSS STORES INC COM
COM
778296103
923280
7971
SH
SOLE
NONE
7971
0
0
PHILLIPS 66 COM
COM
718546104
918974
9096
SH
SOLE
NONE
9096
0
0
SMUCKER J M CO COM NEW
COM
832696405
902586
5677
SH
SOLE
NONE
5677
0
0
CONSOLIDATED EDISON INC COM
COM
209115104
895930
9356
SH
SOLE
NONE
9356
0
0
HONEYWELL INTL INC COM
COM
438516106
879405
4103
SH
SOLE
NONE
4103
0
0
PENTAIR PLC SHS
COM
G7S00T104
826256
18280
SH
SOLE
NONE
18280
0
0
ESSENTIAL UTILS INC COM
COM
29670G102
777784
16150
SH
SOLE
NONE
16150
0
0
BERKSHIRE HATHAWAY INC DEL CL B NEW
COM
084670702
765477
2470
SH
SOLE
NONE
2470
0
0
WALGREENS BOOTS ALLIANCE INC COM
COM
931427108
756121
20331
SH
SOLE
NONE
20331
0
0
HORMEL FOODS CORP COM
COM
440452100
736941
16108
SH
SOLE
NONE
16108
0
0
AMAZON COM INC COM
COM
023135106
735477
8570
SH
SOLE
NONE
8570
0
0
BIO RAD LABS INC CL A
COM
090572207
725312
1717
SH
SOLE
NONE
1717
0
0
INTERDIGITAL INC COM
COM
45867G101
718407
12778
SH
SOLE
NONE
12778
0
0
SCHWAB US DIVIDEND EQUITY ETF
COM
808524797
710105
9412
SH
SOLE
NONE
9412
0
0
TARGET CORP COM
COM
87612E106
682481
4498
SH
SOLE
NONE
4498
0
0
3M CO COM
COM
88579Y101
657677
5370
SH
SOLE
NONE
5370
0
0
PEPSICO INC COM
COM
713448108
652334
3636
SH
SOLE
NONE
3636
0
0
NVIDIA CORPORATION COM
COM
67066G104
632436
4418
SH
SOLE
NONE
4418
0
0
MEDIFAST INC COM
COM
58470H101
603354
5242
SH
SOLE
NONE
5242
0
0
BOEING CO COM
COM
097023105
583239
2985
SH
SOLE
NONE
2985
0
0
DOMINION ENERGY INC COM
COM
25746U109
571400
9074
SH
SOLE
NONE
9074
0
0
DIGITAL RLTY TR INC COM
COM
253868103
566715
5511
SH
SOLE
NONE
5511
0
0
BROWN FORMAN CORP CL B
COM
115637209
562423
8654
SH
SOLE
NONE
8654
0
0
CHURCH & DWIGHT CO INC COM
COM
171340102
546909
6668
SH
SOLE
NONE
6668
0
0
MCCORMICK CO INC COM NON VTG
COM
579780206
542628
6500
SH
SOLE
NONE
6500
0
0
AIR PRODS & CHEMS INC COM
COM
009158106
497426
1622
SH
SOLE
NONE
1622
0
0
EVEREST RE GROUP LTD COM
COM
G3223R108
481734
1445
SH
SOLE
NONE
1445
0
0
NETFLIX INC COM
COM
64110L106
467790
1586
SH
SOLE
NONE
1586
0
0
FIDELITY SMALL CAP GROWTH
COM
316389766
416161
17777
SH
SOLE
NONE
17777
0
0
GENERAL ELECTRIC CO COM NEW
COM
369604301
410672
4832
SH
SOLE
NONE
4832
0
0
SCOTTS MIRACLE-GRO CO CL A
COM
810186106
408476
8176
SH
SOLE
NONE
8176
0
0
BANK MONTREAL QUE COM
COM
063671101
407495
4476
SH
SOLE
NONE
4476
0
0
GLOBE LIFE INC COM
COM
37959E102
383552
3207
SH
SOLE
NONE
3207
0
0
ULTA BEAUTY INC COM
COM
90384S303
382020
810
SH
SOLE
NONE
810
0
0
VANGUARD DIVIDEND APPRECIATION ETF
COM
921908844
378539
2494
SH
SOLE
NONE
2494
0
0
FASTENAL CO COM
COM
311900104
369009
7785
SH
SOLE
NONE
7785
0
0
INTUITIVE SURGICAL INC COM NEW
COM
46120E602
358334
1349
SH
SOLE
NONE
1349
0
0
VANGUARD TOTAL STOCK MKT IDX ADM
COM
922908728
357221
3853
SH
SOLE
NONE
3853
0
0
REGIONS FINANCIAL CORP NEW COM
COM
7591EP100
354104
16493
SH
SOLE
NONE
16493
0
0
FACTSET RESH SYS INC COM
COM
303075105
349125
860
SH
SOLE
NONE
860
0
0
ZOETIS INC CL A
COM
98978V103
343041
2336
SH
SOLE
NONE
2336
0
0
MASCO CORP COM
COM
574599106
337274
7112
SH
SOLE
NONE
7112
0
0
MARATHON PETE CORP COM
COM
56585A102
335200
3022
SH
SOLE
NONE
3022
0
0
SPDR S&P 500 ETF TRUST
COM
78462F103
333543
875
SH
SOLE
NONE
875
0
0
META PLATFORMS INC CL A
COM
30303M102
325321
2608
SH
SOLE
NONE
2608
0
0
INTERNATIONAL BUSINESS MACHS COM
COM
459200101
324857
2295
SH
SOLE
NONE
2295
0
0
VANGUARD GROWTH ETF
COM
922908736
324440
1533
SH
SOLE
NONE
1533
0
0
MEDTRONIC PLC SHS
COM
G5960L103
317813
4061
SH
SOLE
NONE
4061
0
0
WHIRLPOOL CORP COM
COM
963320106
317643
2210
SH
SOLE
NONE
2210
0
0
HODGES SMALL CAP RETAIL
COM
742935299
315369
17549
SH
SOLE
NONE
17549
0
0
NEXTERA ENERGY INC UNIT 09/01/23
COM
65339F739
313812
6250
SH
SOLE
NONE
6250
0
0
BAXTER INTL INC COM
COM
071813109
299587
5869
SH
SOLE
NONE
5869
0
0
DIMENSIONAL U.S. TARGETED VALUE ETF
COM
25434V609
295090
6748
SH
SOLE
NONE
6748
0
0
ABBOTT LABS COM
COM
002824100
287647
2625
SH
SOLE
NONE
2625
0
0
COLGATE PALMOLIVE CO COM
COM
194162103
281861
3562
SH
SOLE
NONE
3562
0
0
CHIPOTLE MEXICAN GRILL INC COM
COM
169656105
281081
205
SH
SOLE
NONE
205
0
0
VANGUARD VALUE ETF
COM
922908744
280540
2002
SH
SOLE
NONE
2002
0
0
SHERWIN WILLIAMS CO COM
COM
824348106
279584
1168
SH
SOLE
NONE
1168
0
0
ISHARES MSCI USA MIN VOL FACTOR ETF
COM
46429B697
276555
3832
SH
SOLE
NONE
3832
0
0
ISHARES CORE MSCI EAFE ETF
COM
46432F842
270936
4358
SH
SOLE
NONE
4358
0
0
ACUITY BRANDS INC COM
COM
00508Y102
261261
1553
SH
SOLE
NONE
1553
0
0
FIDELITY INTERNATIONAL INDEX
COM
315911727
249793
6030
SH
SOLE
NONE
6030
0
0
BIOGEN INC COM
COM
09062X103
244276
896
SH
SOLE
NONE
896
0
0
VISA INC COM CL A
COM
92826C839
243818
1175
SH
SOLE
NONE
1175
0
0
NUCOR CORP COM
COM
670346105
241674
1844
SH
SOLE
NONE
1844
0
0
V F CORP COM
COM
918204108
224295
8085
SH
SOLE
NONE
8085
0
0
METLIFE INC PFD A FLT RATE
COM
59156R504
206706
9400
SH
SOLE
NONE
9400
0
0
AMCOR PLC ORD
COM
G0250X107
206049
17286
SH
SOLE
NONE
17286
0
0
COMMERCE BANCSHARES INC COM
COM
200525103
199381
2949
SH
SOLE
NONE
2949
0
0
RAYTHEON TECHNOLOGIES CORP COM
COM
75513E101
186385
1848
SH
SOLE
NONE
1848
0
0
DIMENSIONAL US MARKETWIDE VALUE ETF
COM
25434V724
184658
5537
SH
SOLE
NONE
5537
0
0
ALPHABET INC CAP STK CL A
COM
02079K305
179844
2018
SH
SOLE
NONE
2018
0
0
ORACLE CORP COM
COM
68389X105
176314
2106
SH
SOLE
NONE
2106
0
0
LOCKHEED MARTIN CORP COM
COM
539830109
169045
354
SH
SOLE
NONE
354
0
0
VANGUARD HEALTH CARE ADM
COM
921908885
167169
1865
SH
SOLE
NONE
1865
0
0
DTE ENERGY CO COM
COM
233331107
166418
1412
SH
SOLE
NONE
1412
0
0
ISHARES CORE MSCI EMERGING MARKETS ETF
COM
46434G103
165733
3521
SH
SOLE
NONE
3521
0
0
BANK AMERICA CORP COM
COM
060505104
165673
4944
SH
SOLE
NONE
4944
0
0
NORFOLK SOUTHN CORP COM
COM
655844108
159023
642
SH
SOLE
NONE
642
0
0
LOWES COS INC COM
COM
548661107
153658
772
SH
SOLE
NONE
772
0
0
RPM INTL INC COM
COM
749685103
153175
1565
SH
SOLE
NONE
1565
0
0
BRISTOL-MYERS SQUIBB CO COM
COM
110122108
149433
2068
SH
SOLE
NONE
2068
0
0
F5 INC COM
COM
315616102
149195
1030
SH
SOLE
NONE
1030
0
0
UNITEDHEALTH GROUP INC COM
COM
91324P102
148331
286
SH
SOLE
NONE
286
0
0
FAIR ISAAC CORP COM
COM
303250104
147797
250
SH
SOLE
NONE
250
0
0
YUM BRANDS INC COM
COM
988498101
147019
1158
SH
SOLE
NONE
1158
0
0
DIMENSIONAL U.S. EQUITY ETF
COM
25434V401
139585
3370
SH
SOLE
NONE
3370
0
0
CORNING INC COM
COM
219350105
137221
4217
SH
SOLE
NONE
4217
0
0
TRACTOR SUPPLY CO COM
COM
892356106
135023
605
SH
SOLE
NONE
605
0
0
DENTSPLY SIRONA INC COM
COM
24906P109
133048
4070
SH
SOLE
NONE
4070
0
0
THERMO FISHER SCIENTIFIC INC COM
COM
883556102
129444
234
SH
SOLE
NONE
234
0
0
NORDSTROM INC COM
COM
655664100
124188
7880
SH
SOLE
NONE
7880
0
0
Domini Impact Equity Y
COM
257132308
123105
4863
SH
SOLE
NONE
4863
0
0
VANGUARD 500 INDEX ADMIRAL
COM
922908710
122218
346
SH
SOLE
NONE
346
0
0
AMERICAN ELEC PWR CO INC COM
COM
025537101
121718
1283
SH
SOLE
NONE
1283
0
0
VANGUARD S&P 500 ETF
COM
922908363
121244
346
SH
SOLE
NONE
346
0
0
SCHWAB S&P 500 INDEX
COM
808509855
117657
2010
SH
SOLE
NONE
2010
0
0
SIMON PPTY GROUP INC NEW COM
COM
828806109
117540
1000
SH
SOLE
NONE
1000
0
0
ISHARES CORE DIVIDEND GROWTH ETF
COM
46434V621
117071
2348
SH
SOLE
NONE
2348
0
0
ISHARES BIOTECHNOLOGY ETF
COM
464287556
107413
826
SH
SOLE
NONE
826
0
0
ISHARES U.S. HEALTHCARE PROVIDERS ETF
COM
464288828
107228
406
SH
SOLE
NONE
406
0
0
AT&T INC COM
COM
00206R102
107050
5712
SH
SOLE
NONE
5712
0
0
CATERPILLAR INC COM
COM
149123101
103029
431
SH
SOLE
NONE
431
0
0
ENBRIDGE INC COM
COM
29250N105
102063
2615
SH
SOLE
NONE
2615
0
0
CLOROX CO DEL COM
COM
189054109
101897
716
SH
SOLE
NONE
716
0
0
PROSHARES S&P 500 DIVIDEND ARISTOCRATS ETF
COM
74348A467
100799
1119
SH
SOLE
NONE
1119
0
0