0000225816-22-000003.txt : 20220815
0000225816-22-000003.hdr.sgml : 20220815
20220815112144
ACCESSION NUMBER: 0000225816-22-000003
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20220630
FILED AS OF DATE: 20220815
DATE AS OF CHANGE: 20220815
EFFECTIVENESS DATE: 20220815
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL/ADV
CENTRAL INDEX KEY: 0000225816
IRS NUMBER: 581560500
STATE OF INCORPORATION: GA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-16721
FILM NUMBER: 221163625
BUSINESS ADDRESS:
STREET 1: 3353 PEACHTREE ROAD
STREET 2: 555 ATLANTA FINANCIAL CENTER
CITY: ATLANTA
STATE: GA
ZIP: 30326
BUSINESS PHONE: 4048165350
MAIL ADDRESS:
STREET 1: 3060 PEACHTREE ROAD
STREET 2: 710 ONE BUCKHEAD PLAZA
CITY: ATLANTA
STATE: GA
ZIP: 30305
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL /ADV
DATE OF NAME CHANGE: 20150213
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL
DATE OF NAME CHANGE: 20150213
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL /ADV
DATE OF NAME CHANGE: 20000101
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0000225816
XXXXXXXX
06-30-2022
06-30-2022
ROWLAND & CO INVESTMENT COUNSEL/ADV
3060 PEACHTREE ROAD
710 ONE BUCKHEAD PLAZA
ATLANTA
GA
30305
13F HOLDINGS REPORT
028-16721
N
Charles R. Dickerson
CCO
4048165350
Charles R. Dickerson
Atlanta
GA
08-15-2022
0
175
390613
false
INFORMATION TABLE
2
XXX.xml
APPLE INC COM
COM
037833100
21198019
155046
SH
SOLE
NONE
155046
0
0
PROGRESSIVE CORP COM
COM
743315103
15948479
137167
SH
SOLE
NONE
137167
0
0
COCA COLA CO COM
COM
191216100
15173712
241197
SH
SOLE
NONE
241197
0
0
AUTOMATIC DATA PROCESSING INC COM
COM
053015103
14948999
71172
SH
SOLE
NONE
71172
0
0
JOHNSON & JOHNSON COM
COM
478160104
12566014
70790
SH
SOLE
NONE
70790
0
0
MICROSOFT CORP COM
COM
594918104
12013785
46777
SH
SOLE
NONE
46777
0
0
INTEL CORP COM
COM
458140100
11340332
303136
SH
SOLE
NONE
303136
0
0
MCDONALDS CORP COM
COM
580135101
10854507
43966
SH
SOLE
NONE
43966
0
0
TRUIST FINL CORP COM
COM
89832Q109
10382987
218911
SH
SOLE
NONE
218911
0
0
HOME DEPOT INC COM
COM
437076102
9518908
34706
SH
SOLE
NONE
34706
0
0
QUALCOMM INC COM
COM
747525103
9498111
74355
SH
SOLE
NONE
74355
0
0
LILLY ELI & CO COM
COM
532457108
9452613
29154
SH
SOLE
NONE
29154
0
0
ALPHABET INC CAP STK CL C
COM
02079K107
8964170
4098
SH
SOLE
NONE
4098
0
0
EXXON MOBIL CORP COM
COM
30231G102
8035002
93823
SH
SOLE
NONE
93823
0
0
WALMART INC COM
COM
931142103
7901975
64994
SH
SOLE
NONE
64994
0
0
GENUINE PARTS CO COM
COM
372460105
7835203
58911
SH
SOLE
NONE
58911
0
0
VERIZON COMMUNICATIONS INC COM
COM
92343V104
7490497
147596
SH
SOLE
NONE
147596
0
0
CHUBB LIMITED COM
COM
H1467J104
7483210
38067
SH
SOLE
NONE
38067
0
0
ABBVIE INC COM
COM
00287Y109
7240945
47277
SH
SOLE
NONE
47277
0
0
CULLEN FROST BANKERS INC COM
COM
229899109
6673292
57306
SH
SOLE
NONE
57306
0
0
CHEVRON
COM
166764100
6562959
45330
SH
SOLE
NONE
45330
0
0
UNITED PARCEL SERVICE INC CL B
COM
911312106
6362557
34855
SH
SOLE
NONE
34855
0
0
SYSCO CORP COM
COM
871829107
5472622
64604
SH
SOLE
NONE
64604
0
0
CUMMINS INC COM
COM
231021106
5459456
28209
SH
SOLE
NONE
28209
0
0
WEYERHAEUSER CO MTN BE COM NEW
COM
962166104
5368186
162082
SH
SOLE
NONE
162082
0
0
ZEBRA TECHNOLOGIES CORPORATION CL A
COM
989207105
5209087
17721
SH
SOLE
NONE
17721
0
0
PRICE T ROWE GROUP INC COM
COM
74144T108
4905016
43174
SH
SOLE
NONE
43174
0
0
AMGEN INC COM
COM
031162100
4603741
18922
SH
SOLE
NONE
18922
0
0
BIO-TECHNE CORP COM
COM
09073M104
4530584
13070
SH
SOLE
NONE
13070
0
0
WERNER ENTERPRISES INC COM
COM
950755108
4476592
116154
SH
SOLE
NONE
116154
0
0
MERCK & CO INC COM
COM
58933Y105
4234240
46443
SH
SOLE
NONE
46443
0
0
CONOCOPHILLIPS COM
COM
20825C104
4054176
45141
SH
SOLE
NONE
45141
0
0
PFIZER INC COM
COM
717081103
3874219
73893
SH
SOLE
NONE
73893
0
0
SONOCO PRODS CO COM
COM
835495102
3722495
65261
SH
SOLE
NONE
65261
0
0
COPART INC COM
COM
217204106
3716606
34204
SH
SOLE
NONE
34204
0
0
PAYCHEX INC COM
COM
704326107
3712395
32602
SH
SOLE
NONE
32602
0
0
KIMBERLY-CLARK CORP COM
COM
494368103
3404224
25188
SH
SOLE
NONE
25188
0
0
CSX CORP COM
COM
126408103
3328705
114545
SH
SOLE
NONE
114545
0
0
DUKE ENERGY CORP NEW COM NEW
COM
26441C204
2929546
27325
SH
SOLE
NONE
27325
0
0
COSTCO WHSL CORP NEW COM
COM
22160K105
2916552
6085
SH
SOLE
NONE
6085
0
0
GILEAD SCIENCES INC COM
COM
375558103
2850935
46124
SH
SOLE
NONE
46124
0
0
PATTERSON COS INC COM
COM
703395103
2797386
92322
SH
SOLE
NONE
92322
0
0
JPMORGAN CHASE & CO COM
COM
46625H100
2398355
21297
SH
SOLE
NONE
21297
0
0
CINTAS CORP COM
COM
172908105
2323544
6220
SH
SOLE
NONE
6220
0
0
MAXIMUS INC COM
COM
577933104
2278031
36442
SH
SOLE
NONE
36442
0
0
EMERSON ELEC CO COM
COM
291011104
2276318
28618
SH
SOLE
NONE
28618
0
0
TELEFLEX INCORPORATED COM
COM
879369106
2178968
8863
SH
SOLE
NONE
8863
0
0
WASTE MGMT INC DEL COM
COM
94106L109
2160613
14123
SH
SOLE
NONE
14123
0
0
PUBLIC STORAGE COM
COM
74460D109
2123923
6792
SH
SOLE
NONE
6792
0
0
DEVON ENERGY CORP NEW COM
COM
25179M103
1948193
35351
SH
SOLE
NONE
35351
0
0
PACKAGING CORP AMER COM
COM
695156109
1915148
13928
SH
SOLE
NONE
13928
0
0
DISNEY WALT CO COM
COM
254687106
1904426
20174
SH
SOLE
NONE
20174
0
0
AFLAC INC COM
COM
001055102
1800418
32539
SH
SOLE
NONE
32539
0
0
STARBUCKS CORP COM
COM
855244109
1757504
23007
SH
SOLE
NONE
23007
0
0
SKYWORKS SOLUTIONS INC COM
COM
83088M102
1755898
18954
SH
SOLE
NONE
18954
0
0
WESTERN UN CO COM
COM
959802109
1735702
105385
SH
SOLE
NONE
105385
0
0
ACTIVISION BLIZZARD INC COM
COM
00507V109
1641133
21078
SH
SOLE
NONE
21078
0
0
GENTEX CORP COM
COM
371901109
1487452
53180
SH
SOLE
NONE
53180
0
0
PROCTER AND GAMBLE CO COM
COM
742718109
1458596
10143
SH
SOLE
NONE
10143
0
0
LEGGETT & PLATT INC COM
COM
524660107
1447170
41849
SH
SOLE
NONE
41849
0
0
EXPEDITORS INTL WASH INC COM
COM
302130109
1334129
13689
SH
SOLE
NONE
13689
0
0
WEC ENERGY GROUP INC COM
COM
92939U106
1244413
12365
SH
SOLE
NONE
12365
0
0
COMPASS MINERALS INTL INC COM
COM
20451N101
1213195
34280
SH
SOLE
NONE
34280
0
0
SOUTHERN CO COM
COM
842587107
1044573
14648
SH
SOLE
NONE
14648
0
0
SNAP ON INC COM
COM
833034101
1039882
5277
SH
SOLE
NONE
5277
0
0
NEXTERA ENERGY INC COM
COM
65339F101
995031
12845
SH
SOLE
NONE
12845
0
0
MEDIFAST INC COM
COM
58470H101
962479
5332
SH
SOLE
NONE
5332
0
0
CONSOLIDATED EDISON INC COM
COM
209115104
900026
9464
SH
SOLE
NONE
9464
0
0
DISCOVER FINL SVCS COM
COM
254709108
860772
9101
SH
SOLE
NONE
9101
0
0
RENAISSANCERE HLDGS LTD COM
COM
G7496G103
853588
5458
SH
SOLE
NONE
5458
0
0
VANGUARD TOTAL STOCK MARKET INDEX FUND
COM
922908769
848851
4500
SH
SOLE
NONE
4500
0
0
3M CO COM
COM
88579Y101
836334
6462
SH
SOLE
NONE
6462
0
0
BIO RAD LABS INC CL A
COM
090572207
817740
1652
SH
SOLE
NONE
1652
0
0
TEXAS INSTRS INC COM
COM
882508104
796828
5186
SH
SOLE
NONE
5186
0
0
ILLINOIS TOOL WKS INC COM
COM
452308109
789476
4331
SH
SOLE
NONE
4331
0
0
INTERDIGITAL INC COM
COM
45867G101
781150
12847
SH
SOLE
NONE
12847
0
0
WALGREENS BOOTS ALLIANCE INC COM
COM
931427108
778515
20541
SH
SOLE
NONE
20541
0
0
HORMEL FOODS CORP COM
COM
440452100
760980
16068
SH
SOLE
NONE
16068
0
0
ENOVA INTL INC COM
COM
29357K103
754853
26192
SH
SOLE
NONE
26192
0
0
AMAZON COM INC COM
COM
023135106
753559
7095
SH
SOLE
NONE
7095
0
0
PHILLIPS 66 COM
COM
718546104
745785
9096
SH
SOLE
NONE
9096
0
0
PENTAIR PLC SHS
COM
G7S00T104
737812
16120
SH
SOLE
NONE
16120
0
0
ESSENTIAL UTILS INC COM
COM
29670G102
735892
16050
SH
SOLE
NONE
16050
0
0
SMUCKER J M CO COM NEW
COM
832696405
726712
5677
SH
SOLE
NONE
5677
0
0
DOMINION ENERGY INC COM
COM
25746U109
723887
9070
SH
SOLE
NONE
9070
0
0
HONEYWELL INTL INC COM
COM
438516106
694277
3994
SH
SOLE
NONE
3994
0
0
DIGITAL RLTY TR INC COM
COM
253868103
680015
5237
SH
SOLE
NONE
5237
0
0
NVIDIA CORPORATION COM
COM
67066G104
667753
4405
SH
SOLE
NONE
4405
0
0
TARGET CORP COM
COM
87612E106
635252
4498
SH
SOLE
NONE
4498
0
0
BERKSHIRE HATHAWAY INC DEL CL B NEW
COM
084670702
630676
2310
SH
SOLE
NONE
2310
0
0
SCHWAB US DIVIDEND EQUITY ETF
COM
808524797
625273
8729
SH
SOLE
NONE
8729
0
0
CHURCH & DWIGHT CO INC COM
COM
171340102
607664
6558
SH
SOLE
NONE
6558
0
0
SCOTTS MIRACLE-GRO CO CL A
COM
810186106
601280
7612
SH
SOLE
NONE
7612
0
0
BROWN FORMAN CORP CL B
COM
115637209
561911
8009
SH
SOLE
NONE
8009
0
0
ROSS STORES INC COM
COM
778296103
559803
7971
SH
SOLE
NONE
7971
0
0
MCCORMICK & CO INC COM NON VTG
COM
579780206
545873
6557
SH
SOLE
NONE
6557
0
0
META PLATFORMS INC CL A
COM
30303M102
461497
2862
SH
SOLE
NONE
2862
0
0
BANK MONTREAL QUE COM
COM
063671101
430456
4476
SH
SOLE
NONE
4476
0
0
EVEREST RE GROUP LTD COM
COM
G3223R108
405004
1445
SH
SOLE
NONE
1445
0
0
FIDELITY SMALL CAP GROWTH
COM
316389766
397495
17777
SH
SOLE
NONE
17777
0
0
PEPSICO INC COM
COM
713448108
390317
2342
SH
SOLE
NONE
2342
0
0
FASTENAL CO COM
COM
311900104
388627
7785
SH
SOLE
NONE
7785
0
0
ZOETIS INC CL A
COM
98978V103
384174
2235
SH
SOLE
NONE
2235
0
0
BAXTER INTL INC COM
COM
071813109
376715
5865
SH
SOLE
NONE
5865
0
0
BOEING CO COM
COM
097023105
369827
2705
SH
SOLE
NONE
2705
0
0
MEDTRONIC PLC SHS
COM
G5960L103
364474
4061
SH
SOLE
NONE
4061
0
0
AIR PRODS & CHEMS INC COM
COM
009158106
360131
1497
SH
SOLE
NONE
1497
0
0
MASCO CORP COM
COM
574599106
359051
7095
SH
SOLE
NONE
7095
0
0
VANGUARD TOTAL STOCK MARKET INDEX ADMIRAL
COM
922908728
353637
3853
SH
SOLE
NONE
3853
0
0
VANGUARD DIVIDEND APPRECIATION INDEX FUND
COM
921908844
337154
2350
SH
SOLE
NONE
2350
0
0
WHIRLPOOL CORP COM
COM
963320106
331421
2140
SH
SOLE
NONE
2140
0
0
FACTSET RESH SYS INC COM
COM
303075105
330730
860
SH
SOLE
NONE
860
0
0
INTERNATIONAL BUSINESS MACHS COM
COM
459200101
328951
2329
SH
SOLE
NONE
2329
0
0
VANGUARD GROWTH INDEX FUND
COM
922908736
328792
1475
SH
SOLE
NONE
1475
0
0
GLOBE LIFE INC COM
COM
37959E102
314947
3231
SH
SOLE
NONE
3231
0
0
ULTA BEAUTY INC COM
COM
90384S303
312238
810
SH
SOLE
NONE
810
0
0
GENERAL ELECTRIC CO COM NEW
COM
369604301
307262
4825
SH
SOLE
NONE
4825
0
0
REGIONS FINANCIAL CORP NEW COM
COM
7591EP100
306112
16326
SH
SOLE
NONE
16326
0
0
SPDR S&P 500 ETF
COM
78462F103
300506
796
SH
SOLE
NONE
796
0
0
HODGES SMALL CAP FUND
COM
742935299
291978
16514
SH
SOLE
NONE
16514
0
0
NETFLIX INC COM
COM
64110L106
289759
1657
SH
SOLE
NONE
1657
0
0
COLGATE PALMOLIVE CO COM
COM
194162103
285458
3562
SH
SOLE
NONE
3562
0
0
ABBOTT LABS COM
COM
002824100
285206
2625
SH
SOLE
NONE
2625
0
0
DENTSPLY SIRONA INC COM
COM
24906P109
277086
7755
SH
SOLE
NONE
7755
0
0
VANGUARD VALUE INDEX FUND
COM
922908744
271409
2058
SH
SOLE
NONE
2058
0
0
DIMENSIONAL U.S. TARGETED VALUE ETF
COM
25434V609
271404
6748
SH
SOLE
NONE
6748
0
0
ISHARES MSCI USA MIN VOL FACTOR ETF
COM
46429B697
269044
3832
SH
SOLE
NONE
3832
0
0
V F CORP COM
COM
918204108
265559
6012
SH
SOLE
NONE
6012
0
0
SHERWIN WILLIAMS CO COM
COM
824348106
261526
1168
SH
SOLE
NONE
1168
0
0
ISHARES CORE MSCI EAFE ETF
COM
46432F842
256468
4358
SH
SOLE
NONE
4358
0
0
MARATHON PETE CORP COM
COM
56585A102
248438
3022
SH
SOLE
NONE
3022
0
0
ACUITY BRANDS INC COM
COM
00508Y102
246926
1603
SH
SOLE
NONE
1603
0
0
FIDELITY INTERNATIONAL INDEX FUND
COM
315911727
234053
5876
SH
SOLE
NONE
5876
0
0
VISA INC COM CL A
COM
92826C839
228914
1162
SH
SOLE
NONE
1162
0
0
ALPHABET INC CAP STK CL A
COM
02079K305
215746
99
SH
SOLE
NONE
99
0
0
AMCOR PLC ORD
COM
G0250X107
214864
17286
SH
SOLE
NONE
17286
0
0
METLIFE INC PFD A FLT RATE
COM
59156R504
204168
9400
SH
SOLE
NONE
9400
0
0
CHIPOTLE MEXICAN GRILL INC COM
COM
169656105
202625
155
SH
SOLE
NONE
155
0
0
CITIGROUP INC COM NEW
COM
172967424
202356
4400
SH
SOLE
NONE
4400
0
0
NUCOR CORP COM
COM
670346105
192532
1844
SH
SOLE
NONE
1844
0
0
COMMERCE BANCSHARES INC COM
COM
200525103
184476
2810
SH
SOLE
NONE
2810
0
0
BIOGEN INC COM
COM
09062X103
182730
896
SH
SOLE
NONE
896
0
0
DTE ENERGY CO COM
COM
233331107
178971
1412
SH
SOLE
NONE
1412
0
0
RAYTHEON TECHNOLOGIES CORP COM
COM
75513E101
175292
1823
SH
SOLE
NONE
1823
0
0
DIMENSIONAL US MARKETWIDE VALUE ETF
COM
25434V724
174969
5537
SH
SOLE
NONE
5537
0
0
NORDSTROM INC COM
COM
655664100
172315
8155
SH
SOLE
NONE
8155
0
0
ISHARES CORE MSCI EMERGING MARKETS ETF
COM
46434G103
168079
3426
SH
SOLE
NONE
3426
0
0
F5 INC COM
COM
315616102
157631
1030
SH
SOLE
NONE
1030
0
0
BRISTOL-MYERS SQUIBB CO COM
COM
110122108
155540
2020
SH
SOLE
NONE
2020
0
0
VANGUARD SPECIALIZED HEALTH CARE ADMIRAL SHARES
COM
921908885
154984
1831
SH
SOLE
NONE
1831
0
0
LOCKHEED MARTIN CORP COM
COM
539830109
150486
350
SH
SOLE
NONE
350
0
0
ORACLE CORP COM
COM
68389X105
146936
2103
SH
SOLE
NONE
2103
0
0
INTUITIVE SURGICAL INC COM NEW
COM
46120E602
140898
702
SH
SOLE
NONE
702
0
0
NORFOLK SOUTHN CORP COM
COM
655844108
138646
610
SH
SOLE
NONE
610
0
0
DIMENSIONAL U.S. EQUITY ETF
COM
25434V401
137327
3370
SH
SOLE
NONE
3370
0
0
LOWES COS INC COM
COM
548661107
134845
772
SH
SOLE
NONE
772
0
0
CORNING INC COM
COM
219350105
131081
4160
SH
SOLE
NONE
4160
0
0
AMERICAN ELEC PWR CO INC COM
COM
025537101
129806
1353
SH
SOLE
NONE
1353
0
0
THERMO FISHER SCIENTIFIC INC COM
COM
883556102
124954
230
SH
SOLE
NONE
230
0
0
DOMINI SOCIAL
COM
257132308
124243
4767
SH
SOLE
NONE
4767
0
0
RPM INTL INC COM
COM
749685103
122143
1551
SH
SOLE
NONE
1551
0
0
UNITEDHEALTH GROUP INC COM
COM
91324P102
121730
237
SH
SOLE
NONE
237
0
0
VANGUARD 500 INDEX FUND ADMIRAL SHARES
COM
922908710
119962
343
SH
SOLE
NONE
343
0
0
TRACTOR SUPPLY CO COM
COM
892356106
117279
605
SH
SOLE
NONE
605
0
0
SCHWAB S&P 500 INDEX
COM
808509855
114609
1963
SH
SOLE
NONE
1963
0
0
AT&T INC COM
COM
00206R102
113548
5417
SH
SOLE
NONE
5417
0
0
STANLEY BLACK & DECKER INC COM
COM
854502101
108530
1035
SH
SOLE
NONE
1035
0
0
ENBRIDGE INC COM
COM
29250N105
107805
2551
SH
SOLE
NONE
2551
0
0
ALLIANT ENERGY CORP COM
COM
018802108
105732
1804
SH
SOLE
NONE
1804
0
0
ISHARES U.S. HEALTHCARE PROVIDERS ETF
COM
464288828
103704
406
SH
SOLE
NONE
406
0
0
AVIENT CORPORATION COM
COM
05368V106
103606
2585
SH
SOLE
NONE
2585
0
0
ISHARES CORE DIVIDEND GROWTH ETF
COM
46434V621
102235
2146
SH
SOLE
NONE
2146
0
0
CLOROX CO DEL COM
COM
189054109
100980
716
SH
SOLE
NONE
716
0
0
ROYAL BK CDA COM
COM
780087102
100886
1042
SH
SOLE
NONE
1042
0
0
FAIR ISAAC CORP COM
COM
303250104
100225
250
SH
SOLE
NONE
250
0
0