0000225816-22-000002.txt : 20220426
0000225816-22-000002.hdr.sgml : 20220426
20220426133942
ACCESSION NUMBER: 0000225816-22-000002
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20220331
FILED AS OF DATE: 20220426
DATE AS OF CHANGE: 20220426
EFFECTIVENESS DATE: 20220426
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL/ADV
CENTRAL INDEX KEY: 0000225816
IRS NUMBER: 581560500
STATE OF INCORPORATION: GA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-16721
FILM NUMBER: 22853300
BUSINESS ADDRESS:
STREET 1: 3353 PEACHTREE ROAD
STREET 2: 555 ATLANTA FINANCIAL CENTER
CITY: ATLANTA
STATE: GA
ZIP: 30326
BUSINESS PHONE: 4048165350
MAIL ADDRESS:
STREET 1: 3060 PEACHTREE ROAD
STREET 2: 710 ONE BUCKHEAD PLAZA
CITY: ATLANTA
STATE: GA
ZIP: 30305
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL /ADV
DATE OF NAME CHANGE: 20150213
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL
DATE OF NAME CHANGE: 20150213
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL /ADV
DATE OF NAME CHANGE: 20000101
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0000225816
XXXXXXXX
03-31-2022
03-31-2022
ROWLAND & CO INVESTMENT COUNSEL/ADV
3060 PEACHTREE ROAD
710 ONE BUCKHEAD PLAZA
ATLANTA
GA
30305
13F HOLDINGS REPORT
028-16721
N
Charles R. Dickerson
CCO
404-816-5350
Charles R. Dickerson
Atlanta
GA
04-26-2022
0
186
430867
false
INFORMATION TABLE
2
XXX.xml
APPLE INC COM
COM
037833100
26996464
154610
SH
SOLE
NONE
154610
0
0
AUTOMATIC DATA PROCESSING INC COM
COM
053015103
16191888
71160
SH
SOLE
NONE
71160
0
0
PROGRESSIVE CORP COM
COM
743315103
15659647
137377
SH
SOLE
NONE
137377
0
0
COCA COLA CO COM
COM
191216100
14942633
241010
SH
SOLE
NONE
241010
0
0
INTEL CORP COM
COM
458140100
14577892
294146
SH
SOLE
NONE
294146
0
0
MICROSOFT CORP COM
COM
594918104
14529432
47126
SH
SOLE
NONE
47126
0
0
JOHNSON & JOHNSON COM
COM
478160104
12546707
70793
SH
SOLE
NONE
70793
0
0
TRUIST FINL CORP COM
COM
89832Q109
12381175
218362
SH
SOLE
NONE
218362
0
0
QUALCOMM INC COM
COM
747525103
11233702
73509
SH
SOLE
NONE
73509
0
0
ALPHABET INC CAP STK CL C
COM
02079K107
10993208
3936
SH
SOLE
NONE
3936
0
0
MCDONALDS CORP COM
COM
580135101
10870595
43960
SH
SOLE
NONE
43960
0
0
HOME DEPOT INC COM
COM
437076102
10374164
34657
SH
SOLE
NONE
34657
0
0
WALMART INC COM
COM
931142103
9684869
65034
SH
SOLE
NONE
65034
0
0
LILLY ELI & CO COM
COM
532457108
8723305
30461
SH
SOLE
NONE
30461
0
0
CHUBB LIMITED COM
COM
H1467J104
8161782
38157
SH
SOLE
NONE
38157
0
0
CULLEN FROST BANKERS INC COM
COM
229899109
7846709
56691
SH
SOLE
NONE
56691
0
0
EXXON MOBIL CORP COM
COM
30231G102
7706574
93311
SH
SOLE
NONE
93311
0
0
ABBVIE INC COM
COM
00287Y109
7691633
47447
SH
SOLE
NONE
47447
0
0
UNITED PARCEL SERVICE INC CL B
COM
911312106
7417058
34584
SH
SOLE
NONE
34584
0
0
GENUINE PARTS CO COM
COM
372460105
7411479
58811
SH
SOLE
NONE
58811
0
0
ZEBRA TECHNOLOGIES CORPORATION CL A
COM
989207105
7314629
17681
SH
SOLE
NONE
17681
0
0
CHEVRON
COM
166764100
7289758
44769
SH
SOLE
NONE
44769
0
0
VERIZON COMMUNICATIONS INC COM
COM
92343V104
6471468
127041
SH
SOLE
NONE
127041
0
0
WEYERHAEUSER CO MTN BE COM NEW
COM
962166104
6178134
163011
SH
SOLE
NONE
163011
0
0
CUMMINS INC COM
COM
231021106
5754160
28054
SH
SOLE
NONE
28054
0
0
BIO-TECHNE CORP COM
COM
09073M104
5659832
13070
SH
SOLE
NONE
13070
0
0
PRICE T ROWE GROUP INC COM
COM
74144T108
5529244
36571
SH
SOLE
NONE
36571
0
0
SYSCO CORP COM
COM
871829107
5338866
65387
SH
SOLE
NONE
65387
0
0
WERNER ENTERPRISES INC COM
COM
950755108
4648942
113388
SH
SOLE
NONE
113388
0
0
AMGEN INC COM
COM
031162100
4582991
18952
SH
SOLE
NONE
18952
0
0
CONOCOPHILLIPS COM
COM
20825C104
4513903
45139
SH
SOLE
NONE
45139
0
0
PAYCHEX INC COM
COM
704326107
4477875
32812
SH
SOLE
NONE
32812
0
0
COPART INC COM
COM
217204106
4465602
35591
SH
SOLE
NONE
35591
0
0
CSX CORP COM
COM
126408103
4251516
113525
SH
SOLE
NONE
113525
0
0
SONOCO PRODS CO COM
COM
835495102
4038945
64561
SH
SOLE
NONE
64561
0
0
PFIZER INC COM
COM
717081103
3823689
73859
SH
SOLE
NONE
73859
0
0
MERCK & CO INC COM
COM
58933Y105
3810677
46443
SH
SOLE
NONE
46443
0
0
DISNEY WALT CO COM
COM
254687106
3700578
26980
SH
SOLE
NONE
26980
0
0
COSTCO WHSL CORP NEW COM
COM
22160K105
3553155
6170
SH
SOLE
NONE
6170
0
0
KIMBERLY-CLARK CORP COM
COM
494368103
3154621
25614
SH
SOLE
NONE
25614
0
0
TELEFLEX INCORPORATED COM
COM
879369106
3121794
8798
SH
SOLE
NONE
8798
0
0
DUKE ENERGY CORP NEW COM NEW
COM
26441C204
3038341
27210
SH
SOLE
NONE
27210
0
0
PATTERSON COS INC COM
COM
703395103
2905951
89772
SH
SOLE
NONE
89772
0
0
JPMORGAN CHASE & CO COM
COM
46625H100
2882199
21142
SH
SOLE
NONE
21142
0
0
EMERSON ELEC CO COM
COM
291011104
2786725
28421
SH
SOLE
NONE
28421
0
0
CINTAS CORP COM
COM
172908105
2694209
6333
SH
SOLE
NONE
6333
0
0
GILEAD SCIENCES INC COM
COM
375558103
2667377
44867
SH
SOLE
NONE
44867
0
0
MAXIMUS INC COM
COM
577933104
2609840
34821
SH
SOLE
NONE
34821
0
0
WASTE MGMT INC DEL COM
COM
94106L109
2262349
14273
SH
SOLE
NONE
14273
0
0
PACKAGING CORP AMER COM
COM
695156109
2172983
13919
SH
SOLE
NONE
13919
0
0
COMPASS MINERALS INTL INC COM
COM
20451N101
2120746
33775
SH
SOLE
NONE
33775
0
0
SKYWORKS SOLUTIONS INC COM
COM
83088M102
2112754
15852
SH
SOLE
NONE
15852
0
0
AFLAC INC COM
COM
001055102
2093054
32505
SH
SOLE
NONE
32505
0
0
DEVON ENERGY CORP NEW COM
COM
25179M103
2090304
35351
SH
SOLE
NONE
35351
0
0
WESTERN UN CO COM
COM
959802109
1938797
103457
SH
SOLE
NONE
103457
0
0
STARBUCKS CORP COM
COM
855244109
1714511
18847
SH
SOLE
NONE
18847
0
0
PROCTER AND GAMBLE CO COM
COM
742718109
1549760
10142
SH
SOLE
NONE
10142
0
0
GENTEX CORP COM
COM
371901109
1543551
52915
SH
SOLE
NONE
52915
0
0
LEGGETT & PLATT INC COM
COM
524660107
1420094
40807
SH
SOLE
NONE
40807
0
0
ACTIVISION BLIZZARD INC COM
COM
00507V109
1392552
17383
SH
SOLE
NONE
17383
0
0
EXPEDITORS INTL WASH INC COM
COM
302130109
1261543
12229
SH
SOLE
NONE
12229
0
0
WEC ENERGY GROUP INC COM
COM
92939U106
1214188
12165
SH
SOLE
NONE
12165
0
0
NVIDIA CORPORATION COM
COM
67066G104
1193762
4375
SH
SOLE
NONE
4375
0
0
NEXTERA ENERGY INC COM
COM
65339F101
1088163
12845
SH
SOLE
NONE
12845
0
0
SNAP ON INC COM
COM
833034101
1082315
5267
SH
SOLE
NONE
5267
0
0
VANGUARD TOTAL STOCK MARKET INDEX FUND
COM
922908769
1062208
4665
SH
SOLE
NONE
4665
0
0
SOUTHERN CO COM
COM
842587107
1062151
14648
SH
SOLE
NONE
14648
0
0
AMAZON COM INC COM
COM
023135106
1052963
323
SH
SOLE
NONE
323
0
0
DISCOVER FINL SVCS COM
COM
254709108
969561
8799
SH
SOLE
NONE
8799
0
0
TARGET CORP COM
COM
87612E106
918488
4328
SH
SOLE
NONE
4328
0
0
3M CO COM
COM
88579Y101
902585
6062
SH
SOLE
NONE
6062
0
0
CONSOLIDATED EDISON INC COM
COM
209115104
896051
9464
SH
SOLE
NONE
9464
0
0
ILLINOIS TOOL WKS INC COM
COM
452308109
890123
4250
SH
SOLE
NONE
4250
0
0
BIO RAD LABS INC CL A
COM
090572207
888213
1577
SH
SOLE
NONE
1577
0
0
WALGREENS BOOTS ALLIANCE INC COM
COM
931427108
876431
19576
SH
SOLE
NONE
19576
0
0
PENTAIR PLC SHS
COM
G7S00T104
873865
16120
SH
SOLE
NONE
16120
0
0
RENAISSANCERE HLDGS LTD COM
COM
G7496G103
871572
5498
SH
SOLE
NONE
5498
0
0
TEXAS INSTRS INC COM
COM
882508104
858869
4681
SH
SOLE
NONE
4681
0
0
MEDIFAST INC COM
COM
58470H101
849972
4977
SH
SOLE
NONE
4977
0
0
INTERDIGITAL INC COM
COM
45867G101
838665
13145
SH
SOLE
NONE
13145
0
0
HORMEL FOODS CORP COM
COM
440452100
828144
16068
SH
SOLE
NONE
16068
0
0
BERKSHIRE HATHAWAY INC DEL CL B NEW
COM
084670702
815222
2310
SH
SOLE
NONE
2310
0
0
PHILLIPS 66 COM
COM
718546104
790991
9156
SH
SOLE
NONE
9156
0
0
DOMINION ENERGY INC COM
COM
25746U109
779456
9173
SH
SOLE
NONE
9173
0
0
HONEYWELL INTL INC COM
COM
438516106
776267
3989
SH
SOLE
NONE
3989
0
0
ENOVA INTL INC COM
COM
29357K103
756248
19917
SH
SOLE
NONE
19917
0
0
ESSENTIAL UTILS INC COM
COM
29670G102
721188
14105
SH
SOLE
NONE
14105
0
0
ROSS STORES INC COM
COM
778296103
712010
7871
SH
SOLE
NONE
7871
0
0
SCOTTS MIRACLE-GRO CO CL A
COM
810186106
691650
5625
SH
SOLE
NONE
5625
0
0
SCHWAB US DIVIDEND EQUITY ETF
COM
808524797
688641
8729
SH
SOLE
NONE
8729
0
0
SMUCKER J M CO COM NEW
COM
832696405
685445
5062
SH
SOLE
NONE
5062
0
0
CHURCH & DWIGHT CO INC COM
COM
171340102
651734
6558
SH
SOLE
NONE
6558
0
0
MCCORMICK & CO INC COM NON VTG
COM
579780206
649059
6503
SH
SOLE
NONE
6503
0
0
BROWN FORMAN CORP CL B
COM
115637209
531401
7929
SH
SOLE
NONE
7929
0
0
BANK MONTREAL QUE COM
COM
063671101
528033
4476
SH
SOLE
NONE
4476
0
0
DENTSPLY SIRONA INC COM
COM
24906P109
527146
10710
SH
SOLE
NONE
10710
0
0
FIDELITY SMALL CAP GROWTH
COM
316389766
498291
17777
SH
SOLE
NONE
17777
0
0
META PLATFORMS INC CL A
COM
30303M102
490303
2205
SH
SOLE
NONE
2205
0
0
BOEING CO COM
COM
097023105
473005
2470
SH
SOLE
NONE
2470
0
0
VANGUARD TOTAL STOCK MARKET INDEX ADMIRAL
COM
922908728
442482
3993
SH
SOLE
NONE
3993
0
0
GENERAL ELECTRIC CO COM NEW
COM
369604301
441536
4825
SH
SOLE
NONE
4825
0
0
MEDTRONIC PLC SHS
COM
G5960L103
426491
3844
SH
SOLE
NONE
3844
0
0
FASTENAL CO COM
COM
311900104
424710
7150
SH
SOLE
NONE
7150
0
0
VANGUARD GROWTH INDEX FUND
COM
922908736
424241
1475
SH
SOLE
NONE
1475
0
0
BAXTER INTL INC COM
COM
071813109
421779
5439
SH
SOLE
NONE
5439
0
0
EVEREST RE GROUP LTD COM
COM
G3223R108
420425
1395
SH
SOLE
NONE
1395
0
0
PEPSICO INC COM
COM
713448108
392003
2342
SH
SOLE
NONE
2342
0
0
VANGUARD DIVIDEND APPRECIATION INDEX FUND
COM
921908844
381076
2350
SH
SOLE
NONE
2350
0
0
AIR PRODS & CHEMS INC COM
COM
009158106
374253
1497
SH
SOLE
NONE
1497
0
0
FACTSET RESH SYS INC COM
COM
303075105
373369
860
SH
SOLE
NONE
860
0
0
REGIONS FINANCIAL CORP NEW COM
COM
7591EP100
363416
16326
SH
SOLE
NONE
16326
0
0
MASCO CORP COM
COM
574599106
361483
7087
SH
SOLE
NONE
7087
0
0
HODGES SMALL CAP FUND
COM
742935299
352587
16514
SH
SOLE
NONE
16514
0
0
V F CORP COM
COM
918204108
340871
5994
SH
SOLE
NONE
5994
0
0
ZOETIS INC CL A
COM
98978V103
339462
1800
SH
SOLE
NONE
1800
0
0
SPDR S&P 500 ETF
COM
78462F103
334870
741
SH
SOLE
NONE
741
0
0
GLOBE LIFE INC COM
COM
37959E102
333612
3316
SH
SOLE
NONE
3316
0
0
DIMENSIONAL U.S. TARGETED VALUE ETF
COM
25434V609
314321
6748
SH
SOLE
NONE
6748
0
0
ABBOTT LABS COM
COM
002824100
310695
2625
SH
SOLE
NONE
2625
0
0
WHIRLPOOL CORP COM
COM
963320106
304956
1765
SH
SOLE
NONE
1765
0
0
VANGUARD VALUE INDEX FUND
COM
922908744
304131
2058
SH
SOLE
NONE
2058
0
0
ACUITY BRANDS INC COM
COM
00508Y102
303447
1603
SH
SOLE
NONE
1603
0
0
INTERNATIONAL BUSINESS MACHS COM
COM
459200101
302927
2329
SH
SOLE
NONE
2329
0
0
ISHARES CORE MSCI EAFE ETF
COM
46432F842
302924
4358
SH
SOLE
NONE
4358
0
0
ISHARES MSCI USA MIN VOL FACTOR ETF
COM
46429B697
297248
3832
SH
SOLE
NONE
3832
0
0
SHERWIN WILLIAMS CO COM
COM
824348106
291556
1168
SH
SOLE
NONE
1168
0
0
MARATHON PETE CORP COM
COM
56585A102
289332
3384
SH
SOLE
NONE
3384
0
0
FIDELITY INTERNATIONAL INDEX FUND
COM
315911727
270251
5876
SH
SOLE
NONE
5876
0
0
COLGATE PALMOLIVE CO COM
COM
194162103
270106
3562
SH
SOLE
NONE
3562
0
0
VISA INC COM CL A
COM
92826C839
257841
1162
SH
SOLE
NONE
1162
0
0
NUCOR CORP COM
COM
670346105
257015
1729
SH
SOLE
NONE
1729
0
0
CHIPOTLE MEXICAN GRILL INC COM
COM
169656105
248378
157
SH
SOLE
NONE
157
0
0
ALPHABET INC CAP STK CL A
COM
02079K305
247540
89
SH
SOLE
NONE
89
0
0
NORDSTROM INC COM
COM
655664100
240092
8856
SH
SOLE
NONE
8856
0
0
ISHARES CORE MSCI EMERGING MARKETS ETF
COM
46434G103
220253
3964
SH
SOLE
NONE
3964
0
0
METLIFE INC PFD A FLT RATE
COM
59156R504
219960
9400
SH
SOLE
NONE
9400
0
0
COMMERCE BANCSHARES INC COM
COM
200525103
201167
2810
SH
SOLE
NONE
2810
0
0
DFA TAX MANAGED US MARKETWIDE VALUE PORTFOLIO
COM
25434D831
199615
5537
SH
SOLE
NONE
5537
0
0
F5 INC COM
COM
315616102
198502
950
SH
SOLE
NONE
950
0
0
AMCOR PLC ORD
COM
G0250X107
195850
17286
SH
SOLE
NONE
17286
0
0
BIOGEN INC COM
COM
09062X103
188697
896
SH
SOLE
NONE
896
0
0
RAYTHEON TECHNOLOGIES CORP COM
COM
75513E101
180691
1823
SH
SOLE
NONE
1823
0
0
NORFOLK SOUTHN CORP COM
COM
655844108
173984
610
SH
SOLE
NONE
610
0
0
ORACLE CORP COM
COM
68389X105
168190
2033
SH
SOLE
NONE
2033
0
0
DIMENSIONAL U.S. EQUITY ETF
COM
25434V401
165197
3370
SH
SOLE
NONE
3370
0
0
VANGUARD SPECIALIZED HEALTH CARE ADMIRAL SHARES
COM
921908885
164104
1831
SH
SOLE
NONE
1831
0
0
LOWES COS INC COM
COM
548661107
156090
772
SH
SOLE
NONE
772
0
0
LOCKHEED MARTIN CORP COM
COM
539830109
154490
350
SH
SOLE
NONE
350
0
0
BRISTOL-MYERS SQUIBB CO COM
COM
110122108
153728
2105
SH
SOLE
NONE
2105
0
0
CORNING INC COM
COM
219350105
153545
4160
SH
SOLE
NONE
4160
0
0
DOMINI SOCIAL INVT TR
COM
257132308
152927
4764
SH
SOLE
NONE
4764
0
0
INTUITIVE SURGICAL INC COM NEW
COM
46120E602
146918
487
SH
SOLE
NONE
487
0
0
VANGUARD 500 INDEX FUND ADMIRAL SHARES
COM
922908710
143001
341
SH
SOLE
NONE
341
0
0
TRACTOR SUPPLY CO COM
COM
892356106
141188
605
SH
SOLE
NONE
605
0
0
SIMON PPTY GROUP INC NEW COM
COM
828806109
137480
1045
SH
SOLE
NONE
1045
0
0
NETFLIX INC COM
COM
64110L106
136725
365
SH
SOLE
NONE
365
0
0
SCHWAB S&P 500 INDEX
COM
808509855
136607
1963
SH
SOLE
NONE
1963
0
0
THERMO FISHER SCIENTIFIC INC COM
COM
883556102
135849
230
SH
SOLE
NONE
230
0
0
AMERICAN ELEC PWR CO INC COM
COM
025537101
134988
1353
SH
SOLE
NONE
1353
0
0
STANLEY BLACK & DECKER INC COM
COM
854502101
129305
925
SH
SOLE
NONE
925
0
0
AT&T INC COM
COM
00206R102
128013
5417
SH
SOLE
NONE
5417
0
0
RPM INTL INC COM
COM
749685103
125769
1544
SH
SOLE
NONE
1544
0
0
AVIENT CORPORATION COM
COM
05368V106
124080
2585
SH
SOLE
NONE
2585
0
0
BANK NEW YORK MELLON CORP COM
COM
064058100
123826
2495
SH
SOLE
NONE
2495
0
0
UNITEDHEALTH GROUP INC COM
COM
91324P102
120862
237
SH
SOLE
NONE
237
0
0
VANGUARD GROWTH INDEX FUND ADMIRAL
COM
922908660
119406
806
SH
SOLE
NONE
806
0
0
ENBRIDGE INC COM
COM
29250N105
117575
2551
SH
SOLE
NONE
2551
0
0
FAIR ISAAC CORP COM
COM
303250104
116615
250
SH
SOLE
NONE
250
0
0
CRACKER BARREL OLD CTRY STORE COM
COM
22410J106
115168
970
SH
SOLE
NONE
970
0
0
ROYAL BK CDA COM
COM
780087102
114901
1042
SH
SOLE
NONE
1042
0
0
ISHARES U.S. HEALTHCARE PROVIDERS ETF
COM
464288828
114853
406
SH
SOLE
NONE
406
0
0
ISHARES CORE DIVIDEND GROWTH ETF
COM
46434V621
114617
2146
SH
SOLE
NONE
2146
0
0
US BANCORP DEL COM NEW
COM
902973304
113559
2136
SH
SOLE
NONE
2136
0
0
ALLIANT ENERGY CORP COM
COM
018802108
112713
1804
SH
SOLE
NONE
1804
0
0
ISHARES U.S. MEDICAL DEVICES ETF
COM
464288810
111556
1830
SH
SOLE
NONE
1830
0
0
ULTA BEAUTY INC COM
COM
90384S303
109510
275
SH
SOLE
NONE
275
0
0
ALTRIA GROUP INC COM
COM
02209S103
108784
2082
SH
SOLE
NONE
2082
0
0
FLUOR CORP NEW COM
COM
343412102
108448
3780
SH
SOLE
NONE
3780
0
0
PROSHARES S&P 500 DIVIDEND ARISTOCRATS ETF
COM
74348A467
108387
1142
SH
SOLE
NONE
1142
0
0
MANULIFE FINL CORP COM
COM
56501R106
108095
5063
SH
SOLE
NONE
5063
0
0
CISCO SYS INC COM
COM
17275R102
107561
1929
SH
SOLE
NONE
1929
0
0
DIMENSIONAL U.S. CORE EQUITY 2 ETF
COM
25434V708
106982
3879
SH
SOLE
NONE
3879
0
0
ISHARES BIOTECHNOLOGY FUND
COM
464287556
106846
820
SH
SOLE
NONE
820
0
0
ISHARES RUSSELL 3000 ETF
COM
464287689
104948
400
SH
SOLE
NONE
400
0
0
EASTMAN CHEM CO COM
COM
277432100
104776
935
SH
SOLE
NONE
935
0
0
PPG INDS INC COM
COM
693506107
105188
610
SH
SOLE
NONE
610
0
0